Marketing Insider Group
DECEMBER 18, 2023
Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Zemanta revolutionizes programmatic advertising with its comprehensive native advertising platform and Demand Side Platform (DSP). It is advertising for the modern internet.
Martech
MARCH 11, 2024
Data hygiene is more than just cleaning and organizing your customer data. All this helps in data accuracy and more effective segmentation that can benefit from identifying inactive or less engaged customers for re-engagement campaigns. Be proactive and put this into practice. First launched by The Trade Desk, UID 2.0
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Marketing Insider Group
OCTOBER 27, 2020
While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. You’ll put all this together into a content calendar and commit to a cadence of publishing.
Directive Agency
JULY 23, 2020
Editor’s note: This article was originally published in March 2018. For many business-to-business (B2B) software organizations, paid advertising is essential to generating leads and driving revenue. What is B2B advertising? Ha ving a prospective buyer click on your ad isn’t nearly enough to get a deal over the finish line.
NetLine
JUNE 18, 2024
Every business’s goal is attracting and converting leads into loyal customers. Integrate Intent Data with CRM : Seamlessly integrate collected intent data with your CRM system to enrich customer profiles and enhance targeting accuracy. Today, these tactics aren’t as successful.
Marketing Insider Group
NOVEMBER 9, 2020
The objective of marketing is to attract, engage, convert, and retain customers. The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. One of the areas with the biggest hit per the study is traditional ad spending.
Marketing Insider Group
FEBRUARY 1, 2021
To attract ideal leads to your business, you must place your customer’s needs, wants, and interests at the center of your sales and marketing campaigns. Quick Takeaways: Customer experience is a leading priority for modern businesses. The Shift to Customer-Centric Marketing. Source: SuperOffice. the right products and services.
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