KoMarketing Associates

JULY 2, 2020

It gives marketers room to create more engaging, more distinctive creative… and that usually translates into better return on ad spend. That might sound like a lot, but flip that statistic over: 28% of B2B marketers aren’t advertising on social media. A great deal of B2B marketers do use LinkedIn ads, for sure.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Webbiquity

APRIL 23, 2024

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. Adding some personality to your subject lines is another crucial component. Opens can also be increased by adding an emoji.

ROI 175

ROI Email Marketing B2B Marketing Marketing Automation Services 175

Metadata

OCTOBER 6, 2021

When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. How to look at the data.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Metadata

OCTOBER 6, 2021

When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. How to look at the data.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

SalesIntel

JUNE 21, 2021

The primary focus of SaaS companies has ultimately shifted to growth. But, what exactly is growth hacking, and what are some of the best growth hacking strategies that SaaS companies can implement? Companies like Dollar Shave Club, Dropbox, and LinkedIn have benefited from it to gain millions of consumers and dollars.

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Paid Search Agency Budget Programs 52

KoMarketing Associates

MARCH 5, 2019

In this post, I’ll summarize best practices that you should always keep in mind when creating successful multi-channel B2B ad campaigns. The next step is to show them ads with content or offers that align with their stage in the funnel. Your audience and funnel stage will influence which advertising platform to use.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

SEPTEMBER 16, 2020

Some of the statistics that have attracted marketers to ABM include: 87% of account-based marketers say that ABM initiatives outperform other marketing investments ( ITSMA ). Marketers and companies are more open to doing things differently, given how different everything is. 2020 has changed the rules in many parts of business.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

The Marketing Blender

JUNE 5, 2024

For innovative B2B companies or those with complex selling environments, traditional lead generation tactics often fall short. Demand generation begins upstream, cultivating interest and educating the market before they even enter the traditional sales funnel. This goes far beyond basic demographics like industry or company size.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Webinar Metrics Paid Content 52

Lake One

OCTOBER 26, 2023

For the duration of this post we’re going to use a fictitious company to help illustrate along the way. They use LinkedIn Sponsored content to broadly target their ICP and are also using Google PPC to capture search traffic. In this blog we’ll look at how advertising can specifically align to support an ABM effort.

Account Based Marketing 63

Account Based Marketing Advertisements Advertising Ideal Customer Profiles 63

Only B2B

OCTOBER 26, 2023

By categorizing your B2B list into distinct groups based on industry, company size, geographical location, and specific interests, you’re enabled to craft marketing messages with pinpoint accuracy. This compelling statistic underlines the tremendous power of personalized communication in the realm of B2B.

Sales Qualified Leads 62

Sales Qualified Leads B2B Sales Lead Ranking Top of Funnel 62

Webbiquity

APRIL 10, 2018

Company leadership expects measurable results. Partnering with sales not only to define and generate leads, but also move them through the funnel, is imperative. LinkedIn Pulse ). They are also more likely to do business with a company that regularly produces up-to-date content. Or at least, not important yet? HubSpot ).

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

Marketing Insider Group

FEBRUARY 23, 2021

And 90% trust what other customers say about a company over what the company says about itself. To me, this statistic is surprisingly low. In other words, having social proof like case studies, reviews, and testimonials on your website can help you move customers down the sales funnel. Source: BrightLocal.

Case Studies 275

Case Studies Case Study Studies Top of Funnel 275

Webbiquity

MARCH 31, 2022

Whatever it is, make sure that your B2B marketing strategies are centered around explaining how and why your company provides more value than any other option. You can move decision-makers through the funnel faster by presenting them with messaging that speaks directly to their needs. Account-based marketing is here to stay.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

Envy

JULY 19, 2022

Jarid Lukin has summarized the freemium business model as “Giving your service away for free, possibly ad supported but maybe not, acquire a lot of customers very efficiently through word of mouth, referral networks, organic search marketing, etc., And the examples of companies which thrive with such models are plentiful.

Lead Ranking 118

Lead Ranking Word of Mouth Business Burn Rate 118

Oktopost

SEPTEMBER 12, 2023

Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. Over 80% of B2B companies are now using intent data to personalize their marketing efforts , and to stay competitive, you need to be too. This includes the industry, company size, location, and revenue.

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

Terminus

NOVEMBER 22, 2021

If you’re a B2B marketer, you’ve probably heard from executives that LinkedIn is pointless, expensive, and doesn’t deliver quality leads. For them, LinkedIn conversation ads have been a game changer. Why LinkedIn conversation ads are different. And these ads can be sent by anyone. A focus on specificity.

Linkedin 29

Linkedin Account Based Marketing ABM Paid Search Agency 29

Directive Agency

OCTOBER 2, 2019

It is a daunting question that many digital marketers face: how can you reach your total addressable market efficiently without wasting your paid ad platform budgets? Lookalike audiences are based on your curated audiences that exist/can be built within the various ad platforms. These audiences are referred to as source audiences.

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53

Vidyard

NOVEMBER 5, 2019

That swift video journey through a company’s storied history. They’re all company culture videos. Where can you share your company culture videos for maximum effect? The targeting options available on social media can make social channels and social ads great places to post culture videos. Website and Blog.

Paid Social Agency 73

Paid Social Agency Video Marketing Paid Search Agency Companies 73

EveryoneSocial

APRIL 15, 2019

One of the best ways to get the essential employee advocacy tips is to source people and companies who are running programs, and successful ones at that. At EveryoneSocial, we have our own unique tips and practices that can ensure your company, no matter the use case, will have long-term success. Check out these eye-popping statistics.

Paid Search Agency 98

Paid Search Agency Tips Companies Enterprise Management 98

KoMarketing Associates

FEBRUARY 13, 2018

As social media platforms continue popping up and newcomers gain even more popularity, some have suggested Facebook might be losing steam – but, according to recent statistics, it’s showing no signs of slowing down. When it comes to Facebook video ads, they are still a heavily underutilized creative format for B2B brands.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

The Point

APRIL 19, 2017

Content can work at every stage of the funnel – early, mid, late. In broad terms, early stage content tends to work best for top-of-the-funnel lead generation, when not everyone is interested (yet) in ROI, case studies or vendor comparisons. Is it aligned with where your audience is in the purchase process?

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

Directive Agency

JUNE 10, 2020

LinkedIn Twitter. How those two play together really depends on the size and scale of the SaaS company. If they’re a smaller self-service SaaS product like Buffer, then their lead gen will rely a lot more on volume versus a company that is more enterprise like Salesforce. LinkedIn Twitter. LinkedIn Twitter.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

Adobe Experience Cloud Blog

AUGUST 20, 2018

In this blog, I’ll help you turn your social media presence into an engaging sales funnel. For example, if you run a service-based consultancy that deals with providing services to other businesses, then LinkedIn would be the best platform to engage your customers. For B2B: LinkedIn. What Channel Is the Best for…? .

Sales Management 116

Sales Management Social Media Advertising Channels Top of Funnel 116

Only B2B

DECEMBER 1, 2021

Meeting with your sales executives to acquire their perspective on your company’s usual sales funnel is an excellent idea. It’s all about the statistics when it comes to determining the effectiveness of your lead generating campaign. Must Read: The Significance Of MQL For A B2B Marketer.

Lead Ranking 127

Lead Ranking Cost per Acquisition Marketing Qualified Leads Sales Qualified Leads 127

Strategic-IC

APRIL 6, 2022

on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. They don’t show you who is REALLY consuming your content - sharing it, commenting on it, talking about you as a person or your company, etc. Those statistics don’t show what is REALLY being shared privately through Slack channels or other online communities.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Directive Agency

SEPTEMBER 12, 2019

While you can layer various options together to build an audience you think may respond well, you can also utilize actual data your ad platforms can learn from through the use of lookalike audiences. Source audiences are most commonly site visitors or manually uploaded lists (customer emails, companies, etc.).

Paid Search Agency 40

Paid Search Agency Linkedin Facebook Ideal Customer Profiles 40

Optinmonster

MARCH 11, 2024

Companies increase customer engagement. The Benefits of Gamification Marketing Gamified content makes your sales funnel better. These statistics prove gamification and marketing go together like peanut butter and jelly. Gamification Marketing With OptinMonster Gamification isn’t some secret that only top companies know about.

Examples 100

Examples Planning Paid Search Agency Interactive Marketing 100

The Lead Agency

DECEMBER 6, 2021

The way companies buy from and sell to each other is very different than it used to be just a couple of years ago and is likely to continue to evolve in 2022 and beyond. As such, it’s not surprising that video content has become an increasingly popular marketing choice for companies worldwide. Video and Live Chat Growing in Prominence.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Only B2B

MARCH 10, 2022

Are you ready to discover the best B2B lead generating tactics for your company? A free tool is one of the top B2B lead generating methods we’ve seen for SaaS and IT companies. ” It provides you with a strong opt-in offer that drives high-quality leads into your sales funnel. More sales = more leads.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Oktopost

SEPTEMBER 12, 2023

Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. Over 80% of B2B companies are now using intent data to personalize their marketing efforts , and to stay competitive, you need to be too. This includes the industry, company size, location, and revenue.

Intent Data 62

Intent Data Lead Gen Intent Lead Scoring 62

Sprout Social

JUNE 17, 2020

We’re not limited to TV-style ads or perfectly polished educational videos. Where in the marketing funnel will these videos fall? They may start on a product page on the website and then branch out to land in a social ad. Others create videos only for social media ads. Set goals for video marketing. Landscape feed.

Social Media 143

Social Media Social Marketing Video Marketing Paid Search Agency 143

Valasys

MARCH 21, 2023

B2B lead nurturing builds relationships with potential customers and guides them through the sales funnel to ultimately become paying customers. Statistics show that 76% of leads never convert into sales. With a straightforward process, it can be easier to effectively guide potential customers through the sales funnel.

Lead Nurturing 52

Lead Nurturing Lead Scoring Lead Ranking Allocation 52

Martech Advisor

SEPTEMBER 26, 2019

There’s a prevalent misconception among B2B companies that display advertising doesn’t work beyond its limited utility during the awareness stage of the funnel. Knowing where your competitors run ads will help you to identify how to spend your budget effectively. Design Appealing Ads for Instant Gratification.

Display 74

Display Advertising Agencies Advertisements Advertising 74

Valasys

JULY 20, 2020

The marketers figured that many B2B companies often fail to procure the conversions and Return on Investment (ROI) from social media platforms. The marketing team from these companies can invest in Paid-Ads and generate further notable results; the price of paid campaigns is relatively affordable in all platforms.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Adobe Experience Cloud Blog

JUNE 6, 2018

The evidence is in the sheer volume of companies—including 89% of B2B —that have content marketing programs. Digital marketing analytics helps marketers understand the value that content marketing brings to a company and its audience. Example Strategy: Publish new posts to the company blog to promote gated content.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

Strategic-IC

NOVEMBER 10, 2020

In the past, key account marketing was used by larger companies to target a select handful of major accounts. Related: We’ve created a roundup of ABM quotes and statistics to give you an overview of the ABM landscape. It’s just aiming at a more well-defined area of that funnel, and treating your best buyers in a much more personal way.

Account Based Marketing 62

Account Based Marketing ABM Stats Top of Funnel 62

SalesIntel

MAY 3, 2022

Marketing is a massive aspect of any business and directly impacts a company’s bottom line. The latest HubSpot Marketing Statistics report states that 75% of marketers regularly report how campaigns directly impact revenue. . Do you know how your customers view your marketing and sales funnel? What is their typical journey? .

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Marketing Analytics Tools Tactics 52