Smashmouth Marketing

SEPTEMBER 30, 2009

Mike: Kim, I've been to four conferences since May and at all four the topic du jour was Social Media, so be ready for a great session! Kim: I agree that social media has been the hot topic. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. They can all work together.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

Mike: Kim, I've been to four conferences since May and at all four the topic du jour was Social Media, so be ready for a great session! Kim: I agree that social media has been the hot topic. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. They can all work together.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

xiQ

JANUARY 12, 2022

Our large enterprise customers have engaged their audiences 10x better as compared to traditional marketing channels, saved thousands of hours of research time, and achieved up to 24% higher close win rates. Instasites (microsites designed for individualized experiences). Outlook, Salesforce, MS Teams, and social media integration.

Microsite 118

Microsite Ideal Customer Profiles B2B Sales Trigger Marketing 118

MindFire

FEBRUARY 3, 2021

If you’re thinking about scaling up the digital campaign services you offer clients, using channels like: Direct Mail Personalized URLs (“PURLs”) Email SMS Ringless Voicemail Social Media Personalized Landing Pages / Microsites. Then watch this session now.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Sales Qualified Leads 98

Convince & Convert

APRIL 10, 2014

The campaign is housed on a dedicated microsite , with content being shared across H&R Block’s social media channels, such as Facebook , Twitter and YouTube. Mayne, who is well-known for his work with ESPN, also stars in a series of videos on the company’s YouTube channel. Social Media Case Studies'

Microsite 162

Microsite Word of Mouth Case Study Case Studies 162

PathFactory

JUNE 21, 2023

My company has identified the most-popular content we have, and we have a few channels that we know work well. Repurposing and recycling your most-popular content (for example, turn your webinar into a blog post, or your blog post into a social media image.). How can we get more out of this?”

Top of Funnel 52

Top of Funnel Buyer's Journey Microsite Advertising Funnels 52

EMagine B2B Blog

AUGUST 4, 2014

Businesses and corporations across the world are all embracing new forms of lead generation and sales tactics with social media savvy. Business professionals understand the concept and need for social media but struggle to determine the ROI or generate leads via the networks. Social Media'

Social Media 40

Social Media Traffic Tactics Media 40

Convince & Convert

DECEMBER 18, 2014

To send a not-so-subtle Christmas gift hint to a friend or family member, just visit the Harvey Nichols website , or dedicated campaign microsite. From a social media perspective, it would be nice to see more of the campaign pulled into the retailer’s social media channels. Social Media Case Studies'

Microsite 137

Microsite Case Study Case Studies Social Media 137

xiQ

DECEMBER 15, 2021

In addition to sending targeted news digests, field marketers can then publish these thought-leadership articles directly to social media channels like Twitter, LinkedIn, and Facebook to further engage audiences. Instasites (microsites designed for individualized experiences). SmartSourced Content TM curation.

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

Convince & Convert

JULY 31, 2015

During the campaign, each participant received a personalized video of their Instagram image being transformed on the Thread Screen, which they could then share across other social media sites.

Campaigns 157

Campaigns Microsite Display Social Networks 157

Kevin Indig

AUGUST 7, 2023

Explore All Episodes SEO, content, and other non-paid channels can impact brand growth more than you think. Picking the right channels is critical because following the same cookie-cutter strategy as everyone else means tackling incumbents head-on - an uphill battle. There are optional and mandatory channels.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

SendX

MAY 30, 2019

Image credit: The Tim Ferriss Show Step #2: Put Your Network to Work Harry’s created a two-page microsite. Image credit: CrazyEgg.com If you’re tech-savvy or can get someone to help you, Harry’s avails their microsite’s codes on GitHub for free. Here’s the graph of how Harry’s word of mouth campaign performed. Pinterest knows this.

Word of Mouth 156

Word of Mouth Email Campaigns Campaigns Generation 156

Valasys

JUNE 15, 2021

These metrics vary from channel to channel. In some cases, the analysis is limited to one or two digital channels while others are multifaceted. Having said that, the key performance factor differs on the basis of channels. In order to do so, it is advisable to break down the entire results categorically by channel.

Paid Content 52

Paid Content Analysis Paid Search Agency Ad Frequency 52

Convince & Convert

DECEMBER 11, 2015

In addition to the YouTube influencer partnerships, Lenovo has created a dedicated #Goodweird project microsite, which encourages its customers to explore the project and submit photos and videos showcasing their take on what qualifies as #Goodweird.

Campaigns 100

Campaigns Paid Search Agency Microsite Advertising Agencies 100

Valasys

JUNE 15, 2021

These metrics vary from channel to channel. In some cases, the analysis is limited to one or two digital channels while others are multifaceted. Having said that, the key performance factor differs on the basis of channels. In order to do so, it is advisable to break down the entire results categorically by channel.

Paid Content 52

Paid Content Analysis Campaigns Paid Search Agency 52

Convince & Convert

FEBRUARY 18, 2016

In a time where consumer attention is the ultimate commodity, maximizing each social media channel to create memorable experiences has become a powerful strategy. With so many clever opportunities to engage, your brand can’t afford to overlook LinkedIn as a potential channel for memorable customer experiences.

Linkedin 164

Linkedin Ideal Customer Profiles Microsite Profiling 164

Convince & Convert

NOVEMBER 17, 2015

Today, according to research I completed in conjunction with my new book, Hug Your Haters , among those expecting a response at all, 40% of customers who complain about businesses in social media expect to hear back within one hour. Don’t ignore other communication channels either. Nearly two days to respond to an email!

Microsite 167

Microsite Trust Marketing Pricing Price 167

Hubspot

NOVEMBER 11, 2020

Full disclosure: We've totally gushed over Microsoft's "Stories" microsite before. The "Stories" microsite has a simple tagline -- "Get an inside look at the people, places and ideas that move us." Plus, how cool is it that the social links are right there, obviously displayed above the fold? Microsoft Stories. Pixelgrade.

Design 101

Design Examples Best Practices Microsite 101

Crimson Marketing

JULY 23, 2015

PR and social media content can also drive buyers to a microsite for a free trial or a webcast, or a number of other measurable actions. A social media campaign can measure marketing analytics such as follower growth, retweets, or other actions that help move buyers into the sales funnel.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

xiQ

APRIL 4, 2022

Our large enterprise customers have engaged their audiences 10x better as compared to traditional marketing channels, saved thousands of hours of research time, and achieved up to 24% higher close win rates. Instasites (microsites designed for individualized experiences). Outlook, Salesforce, MS Teams, and social media integration.

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Lead Scoring Lead Ranking 62

Walker Sands

APRIL 5, 2019

Our team formulated a creative, data-driven campaign centered around the creation of the Definitive Guide to America’s Most Broken Processes , a media-friendly, easy-to-promote e-book. View the case study here for more. Congratulations to our Seattle team members on this well-deserved recognition.

PR 40

PR Work Management Microsite B2B Thought Leadership 40

PureB2B

APRIL 2, 2017

Email as a marketing channel is very much alive and should not be ignored. They can also be integrated with certain social media platforms like Facebook and Twitter. Build Your Social Media Presence. You can also build a microsite with landing pages that capture lead data. Don’t be a troll. Blog, blog, blog!

Ad Building 89

Ad Building Ideal Customer Profiles Microsite Landing Pages 89

The Point

FEBRUARY 11, 2014

As co-founder and CEO of Captora , Paul is now channeling his expertise into a new generation of marketing technology that captures and converts new buyers across inbound marketing channels. Today over 70 percent of new buyers find your company via inbound marketing channels (search, advertising, social). HS] Thanks Paul!

Paid Content 100

Paid Content Demand Generation Agencies Cost per Lead Lead Scoring 100

Outgrow

JULY 8, 2020

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. They developed a cross channel content strategy and successfully targeted potential players and football fans between the ages of 16-25 in Europe. Dog Digital. And Dog Digital was the architect behind the campaign’s success.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Sprout Social

MARCH 10, 2021

That content lives on a microsite , but also serves as valuable social content for the brand, often shared in bite-sized pieces across their networks. Introducing the new Zendesk Suite: Everything you need to have natural conversations with your customers on any channel. That’s exactly what they did with their “Helpers” series.

Work Management 89

Work Management Marketing Management B2B Thought Leadership Microsite 89

PureB2B

JANUARY 14, 2019

Your extensive research would have led you to the optimal channels where they can be reached, such as: E-mail. Social media. Brenda Stoltz of Forbes suggests creating “dynamic, personalized microsites that deliver content that’s of interest to your audience.”. Industry events. Online publications.

Account Based Marketing 72

Account Based Marketing ABM Lead Ranking Effectiveness 72

PureB2B

JANUARY 14, 2019

Your extensive research would have led you to the optimal channels where they can be reached, such as: E-mail Industry events Social media Online publications. Brenda Stoltz of Forbes suggests creating “dynamic, personalized microsites that deliver content that's of interest to your audience.”. ABM Campaign Measurement.

Account Based Marketing 62

Account Based Marketing ABM Lead Ranking Effectiveness 62

PureB2B

APRIL 2, 2017

Email as a marketing channel is very much alive and should not be ignored. They can also be integrated with certain social media platforms like Facebook and Twitter. Build Your Social Media Presence. You can also build a microsite with landing pages that capture lead data. Don’t be a troll. Blog, blog, blog!

Ad Building 62

Ad Building Trade Show Ideal Customer Profiles Microsite 62

NuSpark Consulting

JULY 24, 2011

Let’s briefly take a deeper dive into each destination channel. Other websites or emarketing channels. When your site is listed in a directory that allows a click through, or via advertising, or via a social media channel. Landing pages are best used to complement advertising and social media.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

NuSpark Consulting

JULY 24, 2011

Let’s briefly take a deeper dive into each destination channel. Other websites or emarketing channels. When your site is listed in a directory that allows a click through, or via advertising, or via a social media channel. Landing pages are best used to complement advertising and social media.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

Convince & Convert

DECEMBER 11, 2015

Channel your gift-giving spirit to provide recipients with something they will truly value. We leveraged all of the above into a “ 12 Days of Video Marketing ” microsite last year, and drove four times more traffic than an average Vidyard content campaign. As a result, the email’s click-through rate was more than double our average.

Campaigns 96

Campaigns Tips Microsite Advertising Agencies 96

EMagine B2B Blog

JUNE 13, 2013

Below is a list of thought-provoking articles on the subject of B2B Online Marketing: 5 reasons why email marketing out-performs social media in B2B market. While using social media as a tool of B2B marketing grows more and more, we shouldn’t forget about old and proven method – email marketing.

Online Marketing 40

Online Marketing B2B Marketing Microsite B2B 40

Webbiquity

JANUARY 12, 2010

Briefly, Webbiquity, or web presence optimization (WPO for those who prefer TLA’s), is the fusion of SEO, social media, interactive PR, online reputation management and other disciplines to make an individual or organization ubiquitous on the web for their name/brand and unique descriptive phrase. Welcome to Webbiquity!

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Convert

JULY 28, 2021

For SERP analysis, some industries are better than others when it comes to easily identifying things like blogs, major brands, and microsites appearing in the SERPs. The tool allows you to create original images at scale and re-use them across all available marketing channels: Take your image game to the next level.

SEO 145

SEO SERP Trends Keywords 145

SnapApp

JULY 16, 2012

Is it one of your goals to drive referral traffic from your blog to your social media sites? an online writing community for teens and young adults, has used SnapApp as a multi-channel solution to foster engagement & drive traffic to both their home site and their Facebook Page. Read ahead. Figment did. Figment did.

Traffic 48

Traffic Microsite Multi-Channel Click Rate 48

NuSpark Consulting

DECEMBER 5, 2011

Advertising, public relations, direct marketing, webinars, trade shows, and social media all work together to attract audiences to your solutions. Nurturing content, social media, and sales/follow-up approaches all need to work in sync to ensure leads do not leak out of the funnel. S- Social Media.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Content Marketing Institute

JANUARY 12, 2018

Of the 30 companies: 96% of the companies (all but one) said they were siloed and had an increasingly difficult time aligning their enterprise digital marketing efforts across products, channels, regions, or even functional areas (brand vs. PR vs. demand generation ). PR vs. demand generation ). Click To Tweet.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111