Content Marketing Institute

SEPTEMBER 6, 2018

Now in its 14th year, this awards program recognizes the impressive accomplishments of content marketers in categories that span strategy, distribution, editorial, and design. Thus, AWOL was born – a mobile-first , social media-driven, native custom publishing media title with the goal of inspiring young Australians to explore the world.

Advertising Agencies 72

Advertising Agencies Examples Paid Search Agency Lead Ranking 72

Only B2B

JANUARY 24, 2018

Which in return gives the scope to distribute your content to a vast audience of users. Having a reach of 40 million viewers across 850,000 sites and 50 social media channels, ShareThis is on the 16th number on our list of top content syndication tools. ShareThis .

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

Hubspot

JANUARY 14, 2016

Research social media to hear from students enrolled in similar programs, or talking about enrolling. Does any aspect of the program lend itself to a creating a microsite? Leverage Existing Assets and Channels. Rotate announcements focusing on your different messages through your social media channels.

Education 28

Education Microsite Planning Word of Mouth 28

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). Using article marketing, reputation management, or social bookmarking for SEO stopped working years ago. Shared media (social media marketing).

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Marketing Insider Group

JANUARY 28, 2015

It starts with understanding your target audience, what information they are seeking, what sources they rely on, what channels they use, and what types of content they prefer. In your experience, what channels or tactics work best for distributing content? So effective content marketing will drive improved SEO.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Exo B2B

APRIL 30, 2024

By combining quality content creation and strategic distribution, you can harness the full potential of B2B content marketing to propel your business to new heights. I was talking about creation and distribution. This means creating quality content and, above all, distributing it well.

B2B Marketing 52

B2B Marketing Top of Funnel Content Marketing Advertising Agencies 52

Webbiquity

OCTOBER 29, 2012

It also requires an active presence and network of relationships in social media, coverage in industry press, and carefully targeted online advertising to be where your prospective buyers are looking, when they are looking. Execution: this includes multiple avenues of content creation, distribution and follow-up.

Paid Content 100

Paid Content Optimization SEM Microsite 100

Content Marketing Institute

OCTOBER 8, 2018

As an agency owner, I’ve analyzed hundreds of YouTube channels and thousands of videos over the years that use the old model. HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals. Video promotion tactics include email shots and promotion via social media activity.

Rules 108

Rules Video Marketing Lead Ranking Paid Search Agency 108

Content Marketing Institute

MARCH 15, 2018

Keeping up with what’s new and exciting in social media can feel like a sprint. Just as you’ve mastered a new tactic or tool, one of the major social networks announces a new feature you need to wrap your head around. Like many other social channels, you can livestream using Instagram Stories. Filters vs. lenses.

Marketing AI 103

Marketing AI Advertising Mediums Mobile Advertising Advertising Agencies 103

Conductor

MARCH 26, 2020

The platform is good for graphic designers and marketers to quickly create interactive graphics, eBooks, infographics, microsites, lookbooks, and more without needing to write a line of code. Talkwalker, for monitoring your social presence and the topics most important to you.

Marketing Analytics Tools 64

Marketing Analytics Tools Budget Programs Work Management Marketing Management 64

Buffer

JUNE 14, 2022

This new feature would be the first time we'd venture beyond focusing on purely social media tools in our 11-year history. We knew some creators were using Start Page as a link aggregator, while other used it as a microsite. We wanted to build a new feature to allow our customers to create beautiful micro sites easily.

Transparency 79

Transparency Product Paid Search Agency CAN-SPAM 79

Biznology

FEBRUARY 23, 2015

CISCO : Has long been engaged in social media activity, often running campaigns alongside its ongoing engagement strategy. To demonstrate the extent to which this has impacted the company, it launched a new router using only social channels and saved an estimated $100,000. The successful campaign earned a 23.5

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Kapost

OCTOBER 31, 2016

Whether it’s a sprawling white paper or a custom microsite, a product pricing page or an educational blog post, content is at the heart of modern SaaS marketing. 3) Social Media Marketing (SMM) and Brand Monitoring. Example: Salesforce. 2) Content Management Systems (CMS). But content without structure would be chaos.

Work Management 48

Work Management Marketing Automation Services Marketing Management B2B Marketing 48

Content Standard

OCTOBER 15, 2018

What it does mean is that a content-first mindset has the potential to transform everything from social media to PR to product marketing—and even beyond the bounds of the marketing department to such previously unknown territories as internal communications and customer service. Delivering Content-Centric Marketing at Scale.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

Hubspot

FEBRUARY 15, 2017

According to VisitBriain's website, it reached 300 million people through the agency's Chinese social media channels, and resulted in 1.3 Past Winner of Note: "Building Icons – Colliers International," by Igloo Media. It was the 2016 winner of the "Most Innovative Content Distribution Strategy" category.

Paid Search Agency 71

Paid Search Agency Paid Content Advertising Agencies Budget Programs 71

ClearVoice

NOVEMBER 27, 2019

Verticals also can be channels. Sometimes you might hear marketers refer to verticals as “channels” as well, which are analogous to channels or stations on television and radio — not to be confused with distribution channels (e.g., social, search, paid media).

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

Marketing Insider Group

JULY 1, 2020

It’s about using a holistic approach, using different content channels to support one another and maintaining a meaningful brand story throughout. Content is information, but it can be delivered through myriad channels (video, graphics, live events, apps, social media posts, emails). Take Demandbase for example.

Marketing Budget 361

Marketing Budget Paid Content ROI Marketing & Strategy 361

Convince & Convert

JUNE 12, 2013

The Altimeter Group Converged Media Model. Across your company’s paid, owned, and earned channels, how will you promote your beautiful piece of content? Most companies have: Some sort of social media presence (be it Facebook, Twitter, LinkedIn, Pinterest, Tumblr, etc.). A more static website or series of microsites.

Paid Content 153

Paid Content Promotion Media Paid Search Agency 153

Webbiquity

APRIL 23, 2013

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. 5 Ways to Clone Great Social Media Content by SteamFeed.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

ClearVoice

JULY 12, 2022

Other examples of digital marketing (consider them cousins of content marketing) include affiliate marketing, email marketing, mobile marketing, search engine marketing, and social media marketing. Those involved in content marketing can use multiple types of media to achieve their marketing efforts. What is Content Marketing?

Paid Content 58

Paid Content Trends Examples Content Marketing 58

Webbiquity

FEBRUARY 21, 2017

Showcase reviews: ArCompany, Catherine Pham/SlideShare, Express Writers, Gizmodo, Marketing Insider Group (Starup), Maximize Social Business (Grow), Re/code, Rebekah Radice, Social Media Today, StoreYa Blog. Collect and curate content from 15 different channels to involve customers and brand advocates. Social Media Today.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Hinge Marketing

APRIL 17, 2019

Forms, landing page, & microsite creation. Social media marketing. Marketing automation works across multiple marketing channels, including your website, social media networks, and offline channels including direct mail. The feature sets in marketing automation platforms vary widely.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Marketing Automation Work Management 93

Hubspot

DECEMBER 16, 2013

No matter how great a piece of content is, delivering content at the right time to the right person in the right channel makes all the difference. User experience -- How your prospects, users, and customers interact with a company in different channels and on different devices. Email, Social, Demand Generation, etc.)

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Content Marketing Institute

OCTOBER 24, 2017

In addition, younger generations are increasingly communicating through visual means –including GIFs, live-streaming, and social media platforms like Instagram and Snapchat. They are also highly shareable on social media. Click To Tweet. Video’s key challenges. Click To Tweet. Post it on a video-hosting site.

Top of Funnel 102

Top of Funnel Video Marketing Enterprise Management Tips 102

DAGMAR Marketing

NOVEMBER 27, 2019

It also offers this good advice: “Think of your location pages as microsites that you can expand on to create relevant related content.”. Hubspot has a good definition of this often-confusing term: “Content marketing is the process of planning, creating, distributing, sharing, and publishing content to reach your target audience.

Paid Content 99

Paid Content Planning Paid Search Agency Business 99

SnapApp

JULY 7, 2017

BrightSpark | Social Media Strategist. . . Simple quizzes, polls and calculators or other tools can often produce similar effects to expensive creations like interactive microsites. Along with a website facelift — we also introduced a series of interactive microsites and a funky, business calculator tool. Katy Jones.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Hubspot

APRIL 19, 2017

We mean interactive, live panels and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.”. Social Media Images. The obvious goal for social media images is to make a person stop scrolling through their newsfeed and read what the event was about.

Conference 72

Conference Lead Generation Work Management Marketing Management 72

ActiveDEMAND

SEPTEMBER 6, 2016

This is done in via email campaigns, social media distribution, ads and dynamic content offers on your website, all tasks the ActiveDEMAND automated marketing platform does best. Consider: Micro-sites – Create a collection of related content, research and advice into a best-practices microsite or targeted website.

Lead Scoring 40

Lead Scoring Lead Ranking Marketing Automation Services Planning 40

Hubspot

JULY 21, 2015

But I hate to let perfection get in the way of progress, so let's just get something down on paper so we have a basis for discussion: Content marketing is a marketing program that centers on creating, publishing, and distributing content for your target audience -- usually online -- the goal of which is to attract new customers.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28

Content Standard

FEBRUARY 18, 2015

Today’s digital authors have to tell entertaining, emotional stories in pieces, as readers move from network to network and channel to channel. Digital marketers are no longer hung up on the variety of channels they must use to reach customers. Instagram recently updated its feed to auto-play uploaded video content.

Media 40

Media Microsite Content Network Marketing 40

Convince & Convert

DECEMBER 30, 2015

We recently tried this technique at CoSchedule, scrutinizing the best times to post on social media. Infographics are awesome for showing data in a visual way to take a relatively dry topic (text-wise) and add some vibrance to it, like this infographic example of the best times to post on social media. Microsites.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

We recently tried this technique at CoSchedule, scrutinizing the best times to post on social media. Infographics are awesome for showing data in a visual way to take a relatively dry topic (text-wise) and add some vibrance to it, like this infographic example of the best times to post on social media. Microsites.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168

Content Marketing Institute

DECEMBER 21, 2017

Upstanders is Starbucks’ first original series of content using multiplatform distribution channels, including the Starbucks mobile app and online and in-store digital network. Starbucks’ #Upstanders is its 1st original content series w/ multiplatform distribution. hejhejnatalya Click To Tweet. ” via GIPHY.

Examples 92

Examples Marketing AI B2B Marketing Content Marketing 92