Convince & Convert

DECEMBER 11, 2015

In addition to the YouTube influencer partnerships, Lenovo has created a dedicated #Goodweird project microsite, which encourages its customers to explore the project and submit photos and videos showcasing their take on what qualifies as #Goodweird. Only time will tell….

Campaigns 100

Campaigns Paid Search Agency Microsite Advertising Agencies 100

Valasys

JUNE 15, 2021

These data assist the marketers to design a well-curated and finely-researched campaign. These metrics vary from channel to channel. In some cases, the analysis is limited to one or two digital channels while others are multifaceted. Having said that, the key performance factor differs on the basis of channels.

Paid Content 52

Paid Content Analysis Campaigns Paid Search Agency 52

Content4Demand

JANUARY 17, 2023

Some of the smartest marketers we know have put their energy into creating microsites or content hubs where prospects can find what they’re looking for quickly. Content hubs can even serve as assets themselves, gathering carefully curated content around one topic or solution. They don’t need to be comprehensive libraries.

Top of Funnel 92

Top of Funnel Microsite Lead Ranking Work Management 92

Biznology

JUNE 29, 2010

Dennis spends his days improving customer experience across a wide variety of digital properties, including e-commerce , self service , product microsites, official social sites (on Facebook, YouTube, Twitter, and mySpace), and retail interactive portals. MM: How would you describe the concept of curating content?

Curation 80

Curation Microsite Merchandising Paid Search Agency 80

Content Standard

OCTOBER 22, 2015

” Back of the House is the microsite of Schrager’s Morgans Hotel Group (of the cult-hits, Delano and Mondrian) that panders to the “creator” persona. They cleverly creating an eCommerce channel that complements their content marketing strategy. Leverage Your Influencers. Takeaway: Get sticky.

Loyalty 40

Loyalty Content Classified Ads Microsite 40

Content Standard

OCTOBER 22, 2015

” Back of the House is the microsite of Schrager’s Morgans Hotel Group (of the cult-hits, Delano and Mondrian) that panders to the “creator” persona. They cleverly creating an eCommerce channel that complements their content marketing strategy. Leverage Your Influencers. Takeaway: Get sticky.

Loyalty 40

Loyalty Content Classified Ads Enterprise Management 40

Seismic

MARCH 25, 2021

Today, on Day 2 of Digital Shift, Seismic Chief Product Officer Krish Mantripragada shared the company’s vision for the future and unveiled a product roadmap that will empower go-to-market (GTM) teams to capture every revenue moment across every digital channel. . A vision for better buyer engagement and AI-guided selling.

Marketing AI 52

Marketing AI Product Marketing Analytics Tools Work Management 52

Buffer

JUNE 14, 2022

This new feature would be the first time we'd venture beyond focusing on purely social media tools in our 11-year history. Here are some of the most notable improvements to Start Page: Themes, font packs, and other customization options A curated gallery of GIFs Templates for new users (e.g., Statistics 📊 21.8

Transparency 79

Transparency Product Paid Search Agency CAN-SPAM 79

Valasys

FEBRUARY 17, 2023

Also, the channels usually differ for both. Once you land traffic to your website or microsite, ensure the site is engaging enough to keep visitors unless they make the purchase. Conduct site audits, analyze content, track social media metrics, measure monthly traffic, segment high-performing pages on your website, and more.

Lead Ranking 40

Lead Ranking Webinar Metrics Marketing Automation Services Marketing & Strategy 40

Webbiquity

FEBRUARY 21, 2017

Content curation offers a way to repackage and repurpose the work of others to serve the needs of your brand’s audience. Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ). Expert summary compilations (example: Soulati Media ). 1) Storify. 3) Instapaper.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). B2B Social Media: Why Do Business Professionals Use Social Media? Measuring Outcomes in B2B Social Media – It’s Time to Start , May 9, 2010. Follow the Lead ( Gatekeeper Cold Calling Sales Social ). March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Albacross

JANUARY 17, 2020

While we love experimenting with different channels and forms of attracting leads & closing deals, there are some things we don’t mess around with. GetGist We use GetGist as our chat channel. It's also ideal for channel sales partners and incorporates closed-loop analytics that helps improve sales processes and performance.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Hubspot

JUNE 12, 2017

One of the best things about well-curated content -- especially the kind that pertains to your line of work -- is that it eliminates a lot of work. Much like some of the other remarkable B2B content we’ve come across, it curates not only different pieces of highly helpful content -- but also curates a variety of content formats.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

Hubspot

MARCH 18, 2018

One of the best things about well-curated content -- especially the kind that pertains to your line of work -- is that it eliminates a lot of work. Takeaway for Marketers: Diversify Your Channels. Sophia Bernazzani , Editor, HubSpot Customer Success Blog. The internet is only going to become more crowded.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

Convince & Convert

JUNE 12, 2013

The Altimeter Group Converged Media Model. Across your company’s paid, owned, and earned channels, how will you promote your beautiful piece of content? Most companies have: Some sort of social media presence (be it Facebook, Twitter, LinkedIn, Pinterest, Tumblr, etc.). A more static website or series of microsites.

Paid Content 152

Paid Content Promotion Media Paid Search Agency 152

Marketing Insider Group

JULY 1, 2020

It’s about using a holistic approach, using different content channels to support one another and maintaining a meaningful brand story throughout. Content is information, but it can be delivered through myriad channels (video, graphics, live events, apps, social media posts, emails). Take Demandbase for example.

Marketing Budget 361

Marketing Budget Paid Content ROI Marketing & Strategy 361

Hubspot

DECEMBER 16, 2013

No matter how great a piece of content is, delivering content at the right time to the right person in the right channel makes all the difference. User experience -- How your prospects, users, and customers interact with a company in different channels and on different devices. Email, Social, Demand Generation, etc.)

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Content Standard

FEBRUARY 28, 2018

Over the years those non-sales sections of a website have been called many things—microsites, company blogs, content hubs—but the purpose has been constant. Companies now create so much content for so many different channels that it can be hard to keep track when you’re in-house. How Much Control Do You Want?

Top of Funnel 42

Top of Funnel Brand Identity Branding Domain 42

Hubspot

JANUARY 5, 2016

As you determine a visual strategy for social media, especially Instagram, start by thinking beyond the product itself to the many ways or locations your product can be used. Starbucks was an early adopter of social media and today continues to use industry-leading photos to attract customers. 5) Herschel Supply Co.

Impressions 28

Impressions B2B Marketing Campaigns Microsite 28

Hubspot

JULY 21, 2015

The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets -- like tools, ebooks, or webinars. Manage social media. Social Media Manager. Here are some scenarios to demonstrate the mechanics. Optimize that content for SEO.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28

Convince & Convert

DECEMBER 30, 2015

We recently tried this technique at CoSchedule, scrutinizing the best times to post on social media. Infographics are awesome for showing data in a visual way to take a relatively dry topic (text-wise) and add some vibrance to it, like this infographic example of the best times to post on social media. Microsites.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

We recently tried this technique at CoSchedule, scrutinizing the best times to post on social media. Infographics are awesome for showing data in a visual way to take a relatively dry topic (text-wise) and add some vibrance to it, like this infographic example of the best times to post on social media. Microsites.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168

Content Marketing Institute

DECEMBER 21, 2017

Upstanders is Starbucks’ first original series of content using multiplatform distribution channels, including the Starbucks mobile app and online and in-store digital network. GIF provider Giphy launched a channel containing more than 2,000 American Sign Language clips. Giphy teaches sign language ( June 2017 ). ” via GIPHY.

Examples 96

Examples Marketing AI B2B Marketing Content Marketing 96