PureB2B

APRIL 2, 2017

Email as a marketing channel is very much alive and should not be ignored. Email signup forms can (and should) be optimized on every page of your website. They can also be integrated with certain social media platforms like Facebook and Twitter. Build Your Social Media Presence. Create Valuable Content.

Ad Building 89

Ad Building Ideal Customer Profiles Microsite Landing Pages 89

Crimson Marketing

JULY 23, 2015

For example, while an ad might be for the purpose of generating awareness, it can also have a call to action that leads to a personalized landing page in the marketing automation system. Or a link to a web page where readers can download something.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

PureB2B

APRIL 2, 2017

Email as a marketing channel is very much alive and should not be ignored. Email signup forms can (and should) be optimized on every page of your website. They can also be integrated with certain social media platforms like Facebook and Twitter. Build Your Social Media Presence. Create Valuable Content.

Ad Building 62

Ad Building Trade Show Ideal Customer Profiles Microsite 62

Convert

JULY 28, 2021

Your landing page should reflect that in the most efficient way, from your copy to your CTAs. Finteza is a great tool for that as it allows you to narrow your data down to any specific traffic source or landing page: RELATED CONTENT: Uncover Your Website’s User Experience and Usability Conversion Barriers.

SEO 145

SEO SERP Trends Keywords 145

NuSpark Consulting

DECEMBER 5, 2011

By optimizing website and landing page traffic; conversion lifts will increase. Driving clicks to your websites and landing pages do not persuade visitors to become leads unless the right elements are in place to optimize conversions. J- Jump Page. B- Buyer Personas. C- Conversion Architecture.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Outgrow

JULY 8, 2020

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. They developed a cross channel content strategy and successfully targeted potential players and football fans between the ages of 16-25 in Europe. Dog Digital. Forwardpmx. KKC Outsourcing Corporation.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

NuSpark Consulting

MARCH 9, 2013

Each unique conversion should have a unique “thank you” page, so that you can track each specific conversion. These ‘thank you” page URLs are the page URLs you will be tracking on your website (as well as any pay-per-click or online advertising landing page or microsite). Referral Pages.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

BenchmarkONE

NOVEMBER 21, 2019

Brands are up against some unique challenges, with high- performance metrics and expectations across multiple channels — and they’re relying on marketing agencies to help them get there. 52% of agencies use social media platforms. 45% of agencies use social media scheduling tools. Social Media.

Paid Search Agency 47

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 47

Content Marketing Institute

JANUARY 12, 2018

Of the 30 companies: 96% of the companies (all but one) said they were siloed and had an increasingly difficult time aligning their enterprise digital marketing efforts across products, channels, regions, or even functional areas (brand vs. PR vs. demand generation ). PR vs. demand generation ). Click To Tweet.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

NuSpark Consulting

JULY 17, 2010

MA identifies companies and individuals that visit your site or landing pages, and based on their behavior, starts qualifying them as prospects. Where email programs have nice email design modules, MA systems also include unique landing page creation modules. Flexible lead scoring. His computer receives a cookie.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Hubspot

JANUARY 14, 2016

Research social media to hear from students enrolled in similar programs, or talking about enrolling. Set up program page within school website. Does any aspect of the program lend itself to a creating a microsite? Do you want to create a separate landing page for the premium content offer as well?

Education 28

Education Microsite Planning Word of Mouth 28

Convince & Convert

NOVEMBER 4, 2018

The worst time to start planning for a social media crisis is when you’re in the middle of one. Pre-crisis planning is key to successful social media crisis mitigation. It’s hard to deal with a social media crisis you can’t find. A social media crisis is a decisive change from the norm.

Social Media 167

Social Media Work Management Marketing Management Media 167

Content4Demand

JANUARY 17, 2023

Some of the smartest marketers we know have put their energy into creating microsites or content hubs where prospects can find what they’re looking for quickly. When you maintain consistent quality with your content, your pages will rank higher in organic search. Buyer Stage-Specific Content. The Content Library Model.

Top of Funnel 92

Top of Funnel Microsite Lead Ranking Work Management 92

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Channel Management. Email marketing is often the most important online marketing channel. Sales Forecasting.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Hubspot

JULY 7, 2020

To explore the accompanying dataset on your own, you can find our interactive microsite here. Resources to Help: Use these prospecting strategies to find new channels to engage your prospects. Whether it's through a website, a landing page, or a business run through social media, buyers need to be able to find you online.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

Outreach

AUGUST 9, 2021

Call analytics data yields valuable insights for marketing and sales teams, drawn from KPIs including: Lead score Call and hold time duration General caller ID information Detailed transcriptions Relevant keywords Marketing channel metrics Buyer sentiment analysis. Suppose your marketing team creates a microsite to promote a new product.

Sales Management 98

Sales Management Marketing AI Marketing Budget Analytics 98

Martech Advisor

NOVEMBER 15, 2019

Where once it was the center of the digital marketing universe, today there are a half-dozen other channels, each with its specific purpose. Where the corporate website was once the center of the digital marketing universe, today there are a half-dozen other channels, each with its specific purpose. The corporate website is evolving.

Microsite 65

Microsite Top of Funnel Marketing Websites Digital Marketing Funnels 65

B2B Marketing Exchange

NOVEMBER 15, 2023

The initiative resulted in tens of thousands of attendees at IBS, driven by nearly 9 million social media impressions, record engagement, and millions of digital and streaming impressions. The campaign, which started as a pilot in California and expanded to 27 locations across the U.S., federal partners, exceeding expectations.

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

PureB2B

MARCH 27, 2019

You must treat each account individually, focusing on their specific needs, challenges, buying triggers, and preferred communication channels. Create a landing page resource center specifically for them. Personalize your Website or Create Microsites. In ABM, a one-size-fits-all approach just won’t cut it.

Account Based Marketing 62

Account Based Marketing ABM Creativity Personalization 62

PureB2B

MARCH 27, 2019

You must treat each account individually, focusing on their specific needs, challenges, buying triggers, and preferred communication channels. Create a landing page resource center specifically for them. Personalize your Website or Create Microsites. In ABM, a one-size-fits-all approach just won’t cut it.

Account Based Marketing 55

Account Based Marketing ABM Creativity Personalization 55

Buffer

JUNE 14, 2022

This new feature would be the first time we'd venture beyond focusing on purely social media tools in our 11-year history. Start Page launched in October 2021. We knew some creators were using Start Page as a link aggregator, while other used it as a microsite. A gif of our gif library(meta, right?)

Transparency 79

Transparency Product Paid Search Agency CAN-SPAM 79

Albacross

JANUARY 17, 2020

While we love experimenting with different channels and forms of attracting leads & closing deals, there are some things we don’t mess around with. GetGist We use GetGist as our chat channel. It's also ideal for channel sales partners and incorporates closed-loop analytics that helps improve sales processes and performance.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Content Marketing Institute

OCTOBER 8, 2018

As an agency owner, I’ve analyzed hundreds of YouTube channels and thousands of videos over the years that use the old model. HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals. This video lives on YouTube and sometimes is embedded onto a web page. Image source.

Rules 108

Rules Video Marketing Lead Ranking Paid Search Agency 108

Valasys

FEBRUARY 17, 2023

Also, the channels usually differ for both. By targeting branded and competitive keywords with multiple landing pages, you can redirect some of the traffic from your competitors. Once you land traffic to your website or microsite, ensure the site is engaging enough to keep visitors unless they make the purchase.

Lead Ranking 40

Lead Ranking Webinar Metrics Marketing Automation Services Marketing & Strategy 40

Conductor

MARCH 26, 2020

Ceros, for creating beautiful landing pages with looking at a line of code. The platform is good for graphic designers and marketers to quickly create interactive graphics, eBooks, infographics, microsites, lookbooks, and more without needing to write a line of code.

Marketing Analytics Tools 64

Marketing Analytics Tools Budget Programs Work Management Marketing Management 64

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). B2B Social Media: Why Do Business Professionals Use Social Media? Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

B2B Marketing Zone Posts

MAY 3, 2010

Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. Is this the final answer to social media measurement?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Content Marketing Institute

MARCH 15, 2018

Keeping up with what’s new and exciting in social media can feel like a sprint. Just as you’ve mastered a new tactic or tool, one of the major social networks announces a new feature you need to wrap your head around. Like many other social channels, you can livestream using Instagram Stories. Filters vs. lenses.

Marketing AI 103

Marketing AI Advertising Mediums Mobile Advertising Advertising Agencies 103

Kapost

OCTOBER 31, 2016

Whether it’s a sprawling white paper or a custom microsite, a product pricing page or an educational blog post, content is at the heart of modern SaaS marketing. Visitors would struggle to find the resources they need, and we’d fail to stay on top of an ever-expanding archive of website pages and resources. Example: Salesforce.

Work Management 48

Work Management Marketing Automation Services Marketing Management B2B Marketing 48

Hubspot

MARCH 18, 2018

Unbounce, a landing page software company based in Vancouver, understands that excitement and decided to leverage it to create an engaging microsite, Page Fights , in collaboration with optimization company Conversion XL. Takeaway for Marketers: Diversify Your Channels. It can quickly become unfocused.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

Hubspot

JUNE 12, 2017

Unbounce, a landing page software company based in Vancouver, understands that excitement and decided to leverage it to create an engaging microsite, Page Fights , in collaboration with optimization company Conversion XL. Creating a content strategy to please a wide-scale audience like Deloitte’s is challenging.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

SnapApp

JUNE 2, 2017

It can take so many different shapes and sizes, tackle such an assortment of goals, and be used across the whole spectrum of marketing channels, that it can be overwhelming to figure out where to start. . We’ll cover how you can layer interactive content throughout your existing channels: Website. Paid Media. Landing Pages.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

ClearVoice

NOVEMBER 27, 2019

Verticals also can be channels. Sometimes you might hear marketers refer to verticals as “channels” as well, which are analogous to channels or stations on television and radio — not to be confused with distribution channels (e.g., social, search, paid media).

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

Marketing Insider Group

JULY 1, 2020

It’s about using a holistic approach, using different content channels to support one another and maintaining a meaningful brand story throughout. Content is information, but it can be delivered through myriad channels (video, graphics, live events, apps, social media posts, emails). Take Demandbase for example.

Marketing Budget 361

Marketing Budget Paid Content ROI Marketing & Strategy 361

Webbiquity

APRIL 23, 2013

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. 5 Ways to Clone Great Social Media Content by SteamFeed.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Hinge Marketing

APRIL 17, 2019

Forms, landing page, & microsite creation. Social media marketing. Marketing automation works across multiple marketing channels, including your website, social media networks, and offline channels including direct mail. The feature sets in marketing automation platforms vary widely.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Marketing Automation Work Management 93

Hubspot

APRIL 19, 2017

We mean interactive, live panels and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.”. All assets that were created (landing pages, emails sent, social posts, videos, etc.) Landing Pages. The session page is where the fun happened.

Conference 72

Conference Lead Generation Work Management Marketing Management 72