Parse.ly

JUNE 9, 2022

Google recently announced that they are sunsetting Universal Analytics (UA), also known as Google Analytics 3 (GA3), and that users will be forced to switch to Google Analytics 4 (GA4) by July 2023. Some are considering other analytics solutions that better fit their needs as content-focused organizations.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

KoMarketing Associates

OCTOBER 4, 2016

KoMarketing has been writing about the value of content marketing for years. In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. The secret ingredient is an effective distribution channel.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. GTM strategies help specifically with expanding a brand’s new product or services. What is a Go-to-Market Strategy? Get a Demo Why Do You Need a Go-to-Market Strategy?

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? SEO analytics is a laser pointer.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

KoMarketing Associates

MARCH 7, 2017

SEO is a critical component in most B2B marketers’ traffic acquisition initiatives. According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

Velocity Partners

MAY 8, 2024

This is the seventh in a series we’re running about the new B2B GTM playbook. This is an interview with Udi Ledergor about the real goal of content marketing and the 95-5 rule. Udi, we’ve been making the case that the inbound-driven era of Go-to-Market is morphing. How is the face of B2B marketing changing?

Marketing Analytics Tools 83

Marketing Analytics Tools B2B Marketing B2B Thought Leadership Planning 83

ANNUITAS

JANUARY 31, 2023

The tremendous moment to jump in and help so many companies fix their underperforming marketing and sales motions. Macroeconomic issues, combined with fundamental flaws in enterprise marketing and sales operations, are opening up what we call an “arbitrage opportunity” for firms like ANNUITAS. We are at a unique moment.

Enterprise Management 130

Enterprise Management Paid Search Agency Marketing Analytics Tools Work Management 130

KoMarketing Associates

DECEMBER 1, 2016

Of course, B2B marketers have differing expectations of an SEO audit as well. Fortunately, most organizations realize there are fundamental issues that can be uncovered in SEO auditing, regardless of scope. By resolving these issues, B2B organizations may realize significant long-term gains in organic search performance.

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

Parse.ly

SEPTEMBER 26, 2022

Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Our experts are happy to share our understanding of the market with you, free of charge. Some of the things that website analytics tools can tell you include: How do people find your site?

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? As CEOs worldwide are looking at marketing as a growth driver , they have become more critical in measuring all marketing efforts’ performance. How much is marketing contributing to revenue? The Basics of Marketing Metrics.

Cost per Lead 255

Cost per Lead ROMI CPL Churn Rate 255

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Paid Content 95

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 95

Tomorrow People

MARCH 23, 2021

As you organize and implement your Go-to-Market plan, you must: Find a real market problem that your product or service will solve. Marketing leaders have always been expected to do a lot. So, how can you know which analytics metrics are most important for you to focus on? But no two businesses are alike.

Lead Ranking 156

Lead Ranking Planning Marketing Qualified Leads Cost per Lead 156

accelerate agency

MAY 24, 2021

There’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? Why is Google Analytics essential to SEO? 20 tips to using Google Analytics to improve your SEO strategies.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

LeanData

NOVEMBER 8, 2022

Account-based Marketing (ABM), sometimes referred to as key account marketing, is a go-to-market (GTM) growth strategy based on account awareness, where a revenue team identifies and engages with individual customer accounts as markets of one. Despite its name, ABM is not a marketing initiative. Revenue won.

Account Based Marketing 97

Account Based Marketing ABM Ideal Customer Profiles Demand Generation 97

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? But what’s a good benchmark for free trial conversions? According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate. Are you struggling to convert free users into paid ones? According to recent research, 51.2%

Conversion Rate 88

Conversion Rate Conversion Examples Marketing Analytics Tools 88

Marketing Insider Group

FEBRUARY 12, 2024

In this article, we’re exploring the essential elements of effective website UX in 2024 and how you can transform your site into an engaging, user-friendly platform that not only attracts visitors, but turns them into loyal customers. Is it organized well on the page? Nowadays, a website’s UX is its heartbeat.

Marketing Websites 215

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 215

Zoominfo

MARCH 31, 2023

Reasons to Break Down Data Silos While data silos may be an inevitable part of modern business, it doesn’t mean your go-to-market (GTM) team has to live with them. Improve customer experience Today’s B2B customer journey touches nearly every department: marketing, sales, support, and billing.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

Martech

NOVEMBER 8, 2022

But other metrics have a bigger impact on your business and marketing strategy. “It’s It’s not just about getting those easy-access metrics that are available in your email service provider’s dashboard,” said Kath Pay, founder and CEO of boutique consultancy Holistic Email Marketing at The MarTech Conference.

Email Marketing 89

Email Marketing Marketing Analytics Tools Click Rate Business 89

KoMarketing Associates

AUGUST 26, 2014

Last spring, I had the opportunity to instruct a course for MarketingProfs University’s Search Marketing School 2014. While I’ve based my presentation for MarketingProfs on the performance of SEO-related content marketing assets specifically, there is a much greater range of SEO-related benchmarks B2B marketers should consider.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

ClearVoice

JANUARY 8, 2024

Crafting a successful marketing strategy requires a clear roadmap, and goals are the guiding lights directing efforts, resources, and creative initiatives toward achieving specific outcomes. This article explores the pivotal role of goal setting in marketing strategy.

Allocation 94

Allocation Planning Paid Search Agency Marketing Analytics Tools 94

LeanData

FEBRUARY 9, 2021

Over the past several years now, marketers and other go-to-market (GTM) professionals have suggested account-based marketing (ABM) motions will be the way of the future, simply because it makes too much sense to discount. Push the old marketing sales funnel aside. First, a step back. Image: B2B News Network.

Account Based Marketing 98

Account Based Marketing ABM Analytics Marketing Analytics Tools 98

Seismic

JANUARY 13, 2022

Enablement has grown to become cross-functional, playing a vital role in the activities of sales, marketing, and customer success. As Seismic’s Executive Vice President of Global Operations, part of my responsibility is for the operations and enablement of our go-to-market (GTM) teams and report to our CEO.

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing & Strategy Advertising Benchmark Cross-Selling 52

Seismic

JANUARY 13, 2022

Enablement has grown to become cross-functional, playing a vital role in the activities of sales, marketing, and customer success. As Seismic’s Executive Vice President of Global Operations, part of my responsibility is for the operations and enablement of our go-to-market (GTM) teams and report to our CEO.

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing & Strategy Advertising Benchmark Cross-Selling 52

Brandwatch Marketing

OCTOBER 25, 2023

Measuring brand awareness divides marketing. It is viewed by some as a pointless exercise, an accumulation of vanity metrics that bears no relation to marketing ROI. Sharp states that brand recall is improved with a consistent and ubiquitous logo and tagline, by celebrity endorsements and traditional mass marketing.

Brand Identity 88

Brand Identity Branding Advertising Benchmark Eye-Tracking 88

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Seismic

FEBRUARY 3, 2022

Today, sales and marketing teams operate in a customer-first environment. Rather than focus on closing deals, sales reps and marketers need to partner together to create content experiences that support buyers as they navigate through the buyer journey. What is sales and marketing alignment? Alignment best practices.

Marketing Analytics Tools 52

Marketing Analytics Tools Work Management Marketing Management Paid Search Agency 52

BOP Design

NOVEMBER 10, 2021

B2B marketing metrics are critical components to the success of your organization. Knowing how to correctly measure your marketing efforts can give you a leg up over your competition. To start collecting data from your B2B website , you need to set up a Google Analytics account (or a similar tracking platform).

B2B Marketing 89

B2B Marketing Marketing Analytics Tools B2B B2B Thought Leadership 89

TrustRadius Marketing

FEBRUARY 28, 2019

Google Analytics is hands-down the most utilized website analytics platform available today. This granddaddy of web analytics solutions accounts for 60% of the market share. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

TrustRadius Marketing

FEBRUARY 28, 2019

Google Analytics is hands-down the most utilized website analytics platform available today. This granddaddy of web analytics solutions accounts for 60% of the market share. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

Heinz Marketing

JULY 23, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. The Power of Storytelling in B2B Marketing. They offset R&D costs, add expertise and flexibility, and help create new markets. What Makes Innovation Partnerships Succeed.

Storytelling 86

Storytelling B2B Sales Marketing Analytics Tools Marketing & Strategy 86

Parse.ly

APRIL 6, 2020

Web analytics tools collect data to show you how visitors arrive at your website and what they do once they’re there. This data also lets you measure performance against benchmarks and goals to see how your website is performing, where performance can be improved, and the effects of the actions you take to improve it.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

LeanData

MARCH 3, 2021

In your go-to-market (GTM) motions, speed-to-lead has become a type of currency; the quicker you engage your lead, the better. How does your organization stack up to that benchmark service level agreement (SLA)? After all, studies show that 78 percent of customers buy from companies that respond to their inquiries first.

Distribution 98

Distribution Practices Lead Scoring Lead Ranking 98

Valasys

AUGUST 14, 2020

In an era of the Internet of Things (IoT), social media marketing (SMM) is the greatest boon to marketers. An effective content strategy on social media holds the key to align your goals with the pain points of the customers to optimize your revenue goals. alt – Top Social Media Goals for marketers).

Social Media 84

Social Media Effectiveness Media Cost Per Click 84

ClearVoice

APRIL 23, 2024

Simply, they’re vital for keeping our digital content sharp and effective. Let’s dive into the process that not only hits the mark but also sets new benchmarks. Why Content Audits Are Crucial Content audits are vital for organizations looking to maintain and enhance the relevance and effectiveness of their digital content.

Process 52

Process Content Analysis Advertising Benchmark 52

Engagio

NOVEMBER 14, 2023

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. This laid the groundwork for what would become account-based marketing (ABM). These were fueled by technology.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

LeanData

APRIL 22, 2021

Let’s walk through one of the great tools available to managers for improving SDR performance, as well as the handoff between Marketing and Sales, SDRs and AEs. Generally speaking, an SLA is a contract defining how two organizations or teams will work together. Managing productivity with SLAs. What’s an SLA?

Work Management 78

Work Management Marketing Management Product Marketing Analytics Tools 78

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? But what’s a good benchmark for free trial conversions? According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate. Are you struggling to convert free users into paid ones? According to recent research, 51.2%

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52