Velocity Partners

JANUARY 24, 2024

But the challenge for B2B brands is: you aren’t Spotify. And what can B2B marketers like you steal from Spotify Wrapped? The good news is B2B companies deal in something way more tangible: actual capital. There’s an obvious drawback with this approach: it costs money to build up quality benchmark data.

Peer-to-peer 84

Peer-to-peer Work Management Marketing Management Lead Scoring 84

Schubert B2B

JUNE 22, 2023

When it comes to growing your business, one crucial step is knowing how to choose the right B2B marketing consultant for your business. Hiring a skilled B2B marketing consultant could be the key to unlocking new sales opportunities and boosting the performance of your organization. Where to Look for a B2B Marketing Consultant?

Consulting 62

Consulting B2B Marketing B2B Business 62

The Point

SEPTEMBER 12, 2019

While there’s little debate about the value of a well-planned, well-executed Account-Based Marketing (ABM) strategy, where many B2B companies struggle – and where ABM initiatives tend to stall – is in that phase between planning and execution, where strategy and account planning meet tactics, plays and content.

Account Based Marketing 170

Account Based Marketing ABM Planning Lead Ranking 170

Vidyard

JULY 9, 2014

There are plenty of stats out there revealing just how popular video marketing is, but together with Demand Metric , we wanted to take a calculated look at the state of the video marketing industry as it relates to B2B companies in particular. 82% of B2B marketers experience reported success with video marketing initiatives.

Advertising Benchmark 53

Advertising Benchmark Marketing Report B2B Marketing Video Marketing 53

Savanta

JUNE 12, 2016

Here at Circle, our view is that NPS isn’t always the best metric in B2B environments (we explain why here ), but it does have a role to play. Well, first ask a reliable and representative sample of your customer base how likely they are to recommend you. So what does a ‘good’ NPS score look like in B2B markets?

Promotion 120

Promotion B2B Marketing Peer-to-peer B2B 120

Zoominfo

MARCH 9, 2021

Regardless, behavioral scoring aims to pair a prospect’s actions with a lead qualification score and establishes a benchmark to achieve Marketing Qualified Leads (MQLs). How to Develop a B2B Demand Gen Strategy . This process is easier and more accurate if your company has historical data it can rely on to establish benchmarks.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Vision Edge Marketing

MARCH 30, 2021

For us at VisionEdge Marketing, it continues to corroborate our research benchmarking CMOs regarding their ability to prove their value, impact, and contribution to the business. Like me they have been in B2B Marketing for most of their careers and served in many Marketing leadership roles. It did for me. It was a tactical role.

Enterprise Management 281

Enterprise Management Work Management CMO Marketing Management 281

Top Rank Marketing

FEBRUARY 1, 2017

This half-competitive, half-isolated feeling is why marketing benchmarks are so valuable. Benchmarks help us determine if our strategies, investments and results are comparable to our peers. This year, there’s a new player in the benchmark reporting game: The brilliant minds at Marketo. Here are just a few key takeaways.

Advertising Benchmark 52

Advertising Benchmark Marketo Account Based Marketing Organization 52

Unbounce

MAY 29, 2020

” That’s where industry benchmarks come in—and that’s why we’re thrilled to bring you a fresh (and free) new version of our Conversion Benchmark Report. . Benchmarks can energize your digital marketing strategy in three big ways: They’re a form of competitive intelligence. Introducing the 2020 Conversion Benchmark Report.

Landing Pages 145

Landing Pages Conversion Rate Conversion Advertising Benchmark 145

Hinge Marketing

DECEMBER 11, 2019

When going through various stages of the buyer journey, purchasers of B2B and professional services have a list of criteria they use to evaluate service providers and vendors. . According to a major study by Google, Gartner and Motista , B2B buyers are more emotionally connected to the brands they purchase than B2C consumers.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

B2B Marketing Directions

NOVEMBER 6, 2022

This research has been conducted annually for 13 years, and it provides valuable perspectives on B2B content marketing trends and practices.) The Content Marketing Institute and MarketingProfs published the findings of their latest B2B content marketing survey a couple of weeks ago. B2B content marketers").

B2B Marketing 52

B2B Marketing Research Budget Programs Content Marketing 52

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

DemandBase

APRIL 3, 2019

Artificial Intelligence (AI) has been a big buzzword in B2B marketing for several years now, but how are marketers really using AI? The B2B marketers in the study’s overall sample had high expectations on the time-to-value for AI. You can also download an abridged version of the benchmark report here. PT/12:00 p.m.

Marketing AI 84

Marketing AI B2B Marketing Planning Intent Signal 84

Martech Advisor

FEBRUARY 10, 2020

“B2B customer experience (CX) is defined as the overall experience of a customer with a B2B company or brand, across all points of interactions - before, during or after purchase.” This article unveils the top 5 B2B customer experience (CX) best practices for 2020. Top 5 B2B Customer Experience (CX) Best Practices.

Practices 57

Practices Work Management B2B Best Practices 57

The Mx Group

OCTOBER 9, 2018

Without a doubt, B2B marketers face challenges in creating meaningful marketing reports. In fact, according to Demand Gen Report’s 2018 Marketing Measurement & Attribution Benchmark Survey , just 7% of U.S. Sample Stakeholder Question: “Is our new email marketing campaign driving in more qualified leads?”. Funnel Analysis.

Sales Management 83

Sales Management Marketing Report Lead Ranking Marketing Qualified Leads 83

Hinge Marketing

AUGUST 23, 2017

In this post, we’re going to explore this powerful marketing piece by piece, breaking down B2B marketing research into a series of questions and answers. What Is B2B Marketing Research, Anyway? B2B marketing research is the process of uncovering insights into your marketplace by surveying a representative sample of its participants.

Research 94

Research B2B Marketing Sample Planning 94

B2B Marketing Directions

MARCH 12, 2023

One is the 2022 ABM Benchmark Survey by Momentum ITSMA and the ABM Leadership Alliance , and the second is the ABM Census 2022 survey by B2B Marketing. Both of these studies are worthwhile, but it's important to note that neither claims that it uses a representative sample of B2B marketers.

Account Based Marketing 52

Account Based Marketing ABM Customer Surveys Research 52

Sprout Social

APRIL 25, 2024

This customizable Google Sheets template is designed to help you break down your strategy to audiences beyond marketing with thoughtful hooks and benchmark data. It includes a process checklist and a 12-month sample content calendar you can rely on as you build out your employee spotlight series. Download the template 2.

Social Media 80

Social Media Template Work Management Marketing Management 80

Exo B2B

APRIL 29, 2021

According to the study report “B2B Content Marketing 2020: Benchmarks, Budgets, and Trends—North America,” email remains a key marketing channel for most B2B brands, with 81% used in the past 12 months. Having resounding success with B2B marketing email happens. Personalize your B2B marketing emails.

Email Marketing 52

Email Marketing B2B Marketing Practices Tips 52

Zoominfo

OCTOBER 5, 2021

Regardless, behavioral scoring aims to pair a prospect’s actions with a lead qualification score and establishes a benchmark to achieve Marketing Qualified Leads (MQLs). Fig: The Demand Generation Process This process is easier and more accurate if your company has historical data it can rely on to establish benchmarks.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Zoominfo

SEPTEMBER 3, 2018

Fortunately, surveys allow marketers to gather valuable market information to use as a benchmark. Sample questions include: What company/brand do you prefer? Sample questions include: What topics interest you the most? The post How to Use Surveys to Reach B2B Business Goals appeared first on ZoomInfo Blog.

Customer Surveys 133

Customer Surveys Business Webinar Metrics Buyer Personas 133

Sword and the Script | B2B

AUGUST 31, 2021

This group represents 14% of the survey sample (N = ~1,152). This group represents 72% of the survey sample (N = ~5,923). This group represents 15% of the sample (N= ~1,234). If you enjoyed this post, you might also like: 20 Webinar Statistics, Benchmarks and Best Practices to Improve Your Virtual Events.

Marketing Attribution 87

Marketing Attribution Customer Surveys Sample Advertising Agencies 87

Webbiquity

MAY 10, 2016

96% of B2C and and 88% of B2B companies use Facebook for marketing. Sample review: “Are you randomly posting to your Facebook Page with no clear strategy? Sample review: “Heyo makes its simple to design beautiful and fully optimized pages that help you get more fans, leads and sales.” ” — Rebekah Radice.

Facebook 100

Facebook Tools Work Management Best Practices 100

B2B Marketing Directions

JULY 21, 2019

A recent survey conducted by Econsultancy in partnership with Sojourn Solutions provides several valuable insights regarding the state of marketing operations (MOPS) at large and mid-size B2B companies. The remaining two-thirds of the survey sample were called Mainstream respondents.

Peer-to-peer 49

Peer-to-peer Marketing Management Advertising Benchmark Sample 49

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Sample review: “Trello is a simple, yet effective project management tool following the agile development model. 3) Bubbl.us.

Planning 145

Planning Research Tools Best Practices 145

Zoominfo

SEPTEMBER 3, 2018

How Can Surveys Help A B2B Business? Fortunately, surveys allow marketers to gather valuable market information to use as a benchmark. Sample questions include: What company/brand do you prefer? Sample questions include: What topics interest you the most? But, we have a simple fix—surveys! Ready to learn more?

Customer Surveys 100

Customer Surveys Business Webinar Metrics Buyer Personas 100

Webbiquity

MAY 31, 2016

Sample review: “It’s a one-stop for gathering all of your thoughts, all of those articles you want to save for later, and so, so much more…The Evernote webclipper plugin allows you to save online articles and info to a notebook of your choice. ” — B2B PR Sense Blog. The formatting is simple and easy to use.”

Tools 100

Tools Best Practices Enterprise Management PR 100

Sword and the Script | B2B

APRIL 9, 2024

The “sample” size for this study is considerable. Sword and the Script Media can help with B2B marketing, PR and social media. The full report contains many more metrics and benchmarks beyond webinars. You can download a copy here: 2024 Digital Engagement Benchmarks. >>>

Webinar Metrics 81

Webinar Metrics Advertising Benchmark Personalization Landing Pages 81

Webbiquity

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. You can download the executive summary for free (or pay $400 for the full report ). Stumble upon something good?

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Pam Didner

AUGUST 12, 2019

Product-Specific Messaging Framework (Sample). Thought-Leadership Messaging Framework (Sample). This is especially true in B2B marketing, given key content pieces may also need Legal’s approval. In B2B marketing and technology sales, you many use benchmark and performance data to support your claims. User Benefit

Template 72

Template B2B Thought Leadership Demand Generation Agencies B2B Marketing 72

Webbiquity

JULY 12, 2016

Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation. Sample review: “The software, analytics, and support are amazing. Sample review: “InTouch is a sales CRM and automated marketing tool, targeted at smaller businesses. ” — 201 Digital.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Inbox Insight

NOVEMBER 2, 2020

Customer data has become a business asset beyond imagination, with endless opportunities for Marketing and Sales to create seamless B2B customer experiences. Giving you the power to identify when a prospect is actively considering or ready to purchase products and solutions, it can transform the future of B2B marketing.

Intent Data 86

Intent Data Intent Top of Funnel Marketing & Strategy 86

Webbiquity

JUNE 14, 2016

The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” Sample review: “Create beautiful word clouds in just a few clicks.” — BuzzBlogger. Sample review: “After the Deadline checks spelling, style, and grammar wherever you go on the web.” — BuzzBlogger.

Tools 100

Tools Lead Scoring Lead Ranking Best Practices 100

nDash

OCTOBER 21, 2021

We learn from Content Marketing Institute’s 2020 B2B Content Marketing Benchmarks, Budgets, and Trends report that 69% of B2B marketers used case studies within the past year. Sample questions: How long have you been using our products or services? Why are they important? Make it Relatable. Create a Narrative Arc.

Case Study 52

Case Study Case Studies Studies Work Management 52

Digital B2B Marketing

OCTOBER 29, 2013

I was in a recent meeting where a sales person claimed 46% of B2B buyers have purchased a product because of a video they watched. In B2B marketing, B is probably the clear answer for many marketers. Check the Sample. When you look at the sample audiences, they are vastly different. Turn Stats Upside Down.

Statistics 100

Statistics Banner Ads Stats Sample 100

6sense

JANUARY 20, 2022

What are you doing (as the interviewee) to do the exact sample thing — ensuring the org is going to be a great fit operationally? we’ll deep-dive into how B2B marketing teams are rethinking the buying committee into 2022. All hiring is a two-way street. Coming Up on CMO Coffee Talk…. Find out soon! Join Our Thriving Community!

CMO 62

CMO Peer-to-peer Sample Account Based Marketing 62

Content Marketing Institute

JULY 19, 2018

Take stock of what CMI’s annual research with MarketingProfs revealed about the state of B2B content marketing in 2018 – and what you can do to focus your efforts for the best return. Handpicked Related Content: B2C Content Marketing: 2018 Benchmarks, Budgets and Trends — North America. Focus on building an audience. Click To Tweet.

Research 106

Research Planning Content Marketing Peer-to-peer 106