Martech

APRIL 19, 2024

Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels. And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. There were more than 1.1

Lead Gen 115

Lead Gen Paid Content Social Media Sales Qualified Leads 115

Martech

APRIL 19, 2024

Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale. Budget friendliness: Local advertising is often more accessible for small businesses. Channel selection: Selecting the correct channels is vital for effective local advertising.

Advertisements 114

Advertisements Advertising Allocation Planning 114

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. And for consumers with money to spend, there are new ways to shop through social commerce. Here are some ways that marketers will leverage social media in 2024.

Gartner 141

Gartner Advertising Agencies Paid Search Agency Ad Exchange 141

Martech

MARCH 27, 2024

Some 86% of marketers already invested in gaming say it’s of growing importance in their organization, according to “Changing the Game: How Games Advertising Powers Performance.” The study, by IAB and media consultant Advertiser Perceptions, surveyed 300 U.S. Forty percent of current game advertisers plan to increase spending in 2024.

Advertising Agencies 112

Advertising Agencies Planning Mobile Advertising Budget Programs 112

Martech

FEBRUARY 13, 2024

Digital channels provided more options for audiences to engage with the Big Game, including an inventive stream on Nickelodeon called by SpongeBob SquarePants and friends. Here are some of the results from the game that marketers can take note of for the year ahead, including social media winners and top-performing brands.

Digital Asset Management 135

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 135

Trade Press Services

FEBRUARY 5, 2024

Mobile Optimization Tips for Every Platform Different channels require different optimization approaches to maintain a consistent brand identity and a quality user experience across every platform. This means organizations need a targeted approach for each marketing channel they use. Here are tips for various marketing channels: 1.

Advertising Channels 107

Advertising Channels Optimization Tips Mobile Advertising 107

Martech

MARCH 7, 2024

Once the campaigns are set up and approved, it can publish the restaurant’s campaign across email and social media channels. Integral Ad Science expanded its Made for Advertising AI-driven solution. Birdeye’s Birdeye Social platform leverages AI to transform social media management for businesses with multiple locations.

Marketing AI 110

Marketing AI Work Management Marketing Management Barriers 110

Stevens & Tate

MARCH 7, 2024

Mastering the art of digital and social media marketing is no longer an option. Digital and social media marketing form the backbone of successful brand strategies, offering unparalleled opportunities for engagement, reach, and conversion. It’s a must.

Social Media 95

Social Media Social Marketing Media Marketing & Strategy 95

Martech

APRIL 19, 2024

Consumer privacy has become a major focus in the digital advertising industry. By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry.

Paid Search Agency 112

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 112

Martech

OCTOBER 6, 2023

The creation of multiple ad backgrounds allowing advertisers to choose relevant creative for their targeted audiences. Automates the adjustment of image assets to aspect ratios suitable for specific channels like Feed or Reels. “Most of it is small brand advertisers and a lot of it is highly targeted, localized, topical content.

Paid Search Agency 140

Paid Search Agency Features Ads Marketing AI 140

Navigate the Channel

NOVEMBER 21, 2023

You have chosen the right social channels for your association, created your content calendar and embarked on a successful journey to engage with farmers through social media. It may be time to reach beyond your group of loyal followers and extend your message to a broader audience with a paid social program.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. This article delves into the world of niche markets, exploring the challenges marketers face, the evolution of niche advertising and actionable strategies to succeed.

Advertising Agencies 122

Advertising Agencies Advertisements Advertising Tactics 122

Martech

APRIL 25, 2024

For the first time, digital video — which includes CTV, social video and online video — will claim a higher share of budgets than linear TV. CTV and other digital video channels have long promised better addressability and measurement than traditional linear TV. Social video. Social video is projected to reach $23.4

Spending 59

Spending Paid Search Agency Top of Funnel Cable 59

Martech

DECEMBER 6, 2023

alone, CTV offers a clear opportunity for advertisers to reach new audiences. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. But there’s another consumer group they need to keep happy: advertisers.

Advertising Agencies 108

Advertising Agencies Advertisements Advertising Television marketing 108

Stevens & Tate

MARCH 4, 2024

Among the many advertising options available top marketers, radio ads continue to play a significant role in shaping brand narratives and reaching audiences. However, the rise of internet radio has introduced a new dimension to the audio advertising space, leading to a dynamic interplay between traditional and digital mediums.

Advertisements 95

Advertisements Advertising Paid Search Agency Advertising Mediums 95

Martech

OCTOBER 13, 2023

DOOH is one of the fastest-growing ad channels because of its unique position, or positions, in a customer journey. The expansion of programmatic DOOH ( the big story last year , but the growth continues) allows advertisers to incorporate DOOH in omnichannel campaigns. Programmatic DOOH. The study found that 64% of U.S. Brand data.

Advertising Agencies 124

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 124

Stevens & Tate

SEPTEMBER 20, 2023

Digital advertising, for instance, is a form of marketing that is constantly evolving and proving to be quite effective when combined with other forms of digital marketing. What is Digital Advertising? Therefore, digital advertising plays a critical role in the awareness stage.

Paid Content 98

Paid Content Advertising Agencies Advertisements Advertising 98

Martech

OCTOBER 11, 2023

As retailers continue to build out their RMNs, they should prioritize specific channels that brands prefer — many of them logged-in channels. Sixty-one percent of advertisers want inventory that requires a customer to log in, according to the survey. Marketers see two main challenges to further growth in RMNs.

Planning 122

Planning Marketing Plans Spending Network Marketing 122

Go Beyond SEO

APRIL 23, 2024

Consider utilizing pay-per-click (PPC) advertising to target specific keywords and geographical areas. Pay-Per-Click (PPC) Advertising PPC advertising allows you to target specific keywords and display ads on search engine result pages. Stay updated with the latest industry trends and adapt your strategies accordingly.

Lead Generation 60

Lead Generation Lead Ranking Lead Scoring Generation 60

Top Rank Marketing

MARCH 20, 2024

Ever since Elon Musk bought Twitter and rebranded it “X,” it seems like a day can’t go by without the social media platform making headlines. As with any channel you’re considering using, this is the most important question to ask. Even if X’s influence is waning, it is still a primary social media channel.

Twitter 99

Twitter B2B Marketing B2B Bandwidth 99

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence.

Social Media 78

Social Media Media Branding Brand Identity 78

illumin

OCTOBER 11, 2023

Additionally, creativity lets marketers stand out to their audiences, but also within social media algorithms since creative execution is highly factored within algorithms. Social media networks often include uniqueness as a part of their algorithms so that they can better determine which content is best for specific audiences.

Paid Search Agency 104

Paid Search Agency Advertising Agencies Trends Multi-Channel 104

Martech

NOVEMBER 9, 2022

Podcasts are now a top channel for B2B content , with 43% of decision makers saying they use them to get business related content, according to a new study. That puts them into a tie with email newsletters, webinars and social media as the most preferred channels for buyers. 57% higher brand consideration. 16% higher engagement.

Advertising Channels 132

Advertising Channels B2B Marketing Planning B2B 132

Martech

JULY 18, 2023

So as an advertiser, your strategy should look a lot like that path. With an omnichannel approach to advertising, brands can charm consumers no matter what device they’re looking at, or how far down the consideration funnel they are. That means more opportunities for advertisers to reach their ideal customers on Connected TV.

Paid Search Agency 98

Paid Search Agency Paid Social Agency Funnel Advertising Advertising Funnels 98

illumin

MARCH 26, 2024

However, people love social media. The content is authentic and brands typically put their best creative assets on social. 86% of people even follow a brand on social. Speakers Casey Saran – Spaceback, CEO : Casey is Co-Founder and CEO of Spaceback, the first platform to bridge the gap between social and paid media.

Outgrow 59

Outgrow Webinar Metrics Advertising Agencies Banners 59

Martech

FEBRUARY 6, 2024

“Outlook for Advertising, Marketing and Data 2024: A Market in Transformation” ( registration required ) takes its time digging through the despondencies of 2023 but also anticipates macro-trends for 2024. We wanted to interact digitally, perhaps via QR codes, with in-store advertising. And let’s not overlook payment.

Trends 115

Trends Work Management Marketing Management Advertising Agencies 115

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. There have been starts and stops along the way, but we are now seeing social media being used strategically. Here’s a list of key things CEOs should know about social media in business marketing. Is it important?

Social Media 98

Social Media Media B2B Advertising Agencies 98

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures.

Social Media 107

Social Media Advertisements Advertising Tools 107

Digilant

FEBRUARY 6, 2024

In part one of our series helping political advertisers navigate the 2024 election season, “ Capturing Voter Attention in a Digital World ,” we unpacked the transition from traditional to digital platforms, highlighting how political campaigns are evolving to meet voters in the digital realm.

Advertising Channels 52

Advertising Channels Media Social Media Advertisements 52

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. In this competitive social media generation, authenticity and engagement are the two alphas of the game. Millions of people are now browsing social media platforms daily in search of product recommendations.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Martech

OCTOBER 12, 2023

In the old world of TV advertising, accurate attribution was all but mythological, so much so that many marketers seem to be under the impression that the same is true for newer solutions like connected TV. Reliable attribution on CTV does exist — after all, connected TV is, first and foremost, a performance marketing channel.

Advertising Agencies 127

Advertising Agencies Emarketing Validation Touchpoints 127

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Valasys

APRIL 25, 2024

Introduction to Programmatic Advertising Programmatic advertising has revolutionized the digital marketing landscape by introducing automation and data-driven decision-making into the ad buying process. It eliminates the need for manual negotiations, allowing advertisers to purchase ad space in real-time auctions.

Advertisements 40

Advertisements Advertising Marketing AI Mobile Advertising 40

Content Standard

NOVEMBER 2, 2023

Episode Highlights: [00:58] The Shift from Traditional Media to Digital – Sameer describes how Reckitt realized it needed to adapt to the digital landscape as their previous investment in TV advertising was no longer sufficient. 03:27] The Power of Digital Channels – The shift to digital channels was driven by several factors. .”

Peer-to-peer 101

Peer-to-peer Paid Search Agency Marketing & Strategy Digital Transformation 101

Martech

APRIL 12, 2023

The tides of paid search and other performance channels seem to be shifting rapidly these days. With marketers looking for ad channels that they can consider both reliable and effective, this is where connected TV can enter the scene and support an already successful search strategy. This makes them easy to target and capture.

Paid Content 109

Paid Content Paid Search Agency Advertising Agencies Bundling 109

Martech

APRIL 25, 2024

That’s over thirty years of biological, psychological and social diversity, not to mention varied interests, economic means, technological proficiency and media consumption habits. CTV and streaming platform CPMs can be as much as 10 times greater than the cost of premium television advertising.

Television marketing 67

Television marketing Planning Paid Search Agency Peer-to-peer 67

Top Rank Marketing

DECEMBER 1, 2023

Social Media Today Ad Market Expands For Fourth Consecutive, October Climbs 3.2% advertising market recorded a rise in year-over-year ad spending, with a 3.2 October marked the fourth consecutive month that the U.S.

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101