Zoominfo

FEBRUARY 25, 2021

Are you thinking about increasing sales with a webinar? Start with your webinar funnel. What Is a Webinar Funnel? A webinar funnel works a lot like a sales funnel or marketing funnel. How Do I Create a Sales Webinar? Choose a Buyer -Centered Topic for Your Webinar. Define Your Offer.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success.

Top of Funnel 325

Top of Funnel Marketing Strategy Marketing & Strategy Planning 325

Webbiquity

FEBRUARY 7, 2023

It sets great content apart from the average and helps you stand out from competitors. This post explores how combining the art of storytelling with hard data can create the most compelling content. Adding data to support your story can add credibility and depth to your message, making it more persuasive. Image credit: RF._.studio

Storytelling 339

Storytelling Top of Funnel Content Paid Search Agency 339

Marketing Insider Group

JUNE 10, 2024

Sales are one of the most vital aspects of running a business and aren’t something you’ll want to take lightly. Every transaction represents revenue and growth, and luck isn’t enough because boosting your sales requires insight, strategy, and precision. Imagine product analytics as your business’s GPS.

Analytics 311

Analytics Top of Funnel Marketing Analytics Tools Product 311

Marketing Insider Group

AUGUST 30, 2021

When you understand what content marketing really is , you know that means sticking to a publishing schedule. That’s why an actionable content calendar can transform the way you’re able to develop, find, and publish content consistently. Great content calendars can be simple — as easy as working with an Excel spreadsheet.

Template 363

Template Top of Funnel Enterprise Management Work Management 363

Unbounce

JANUARY 6, 2025

/ Landing page optimization How to use landing page sales funnels to convert more visitors By Josh Gallant. 14 min read Ahh, the funnel. Despite what you may be hearing through the grapevine, the marketing conversion funnel is most definitely still alive and well When its built right, that is. Updated on January 6, 2025.

Top of Funnel 102

Top of Funnel Landing Pages Digital Marketing Funnels Advertising Funnels 102

ClickZ

FEBRUARY 24, 2023

I also discuss what makes it great for top-of-the-funnel brand awareness. Let’s take a closer look at Meta’s performance at different funnel stages, and how it delivers a strong top-of-funnel relative ROAS. By focusing on the top of the funnel, brands can maximize their investment in Meta.

Top of Funnel 124

Top of Funnel ROAS Digital Marketing Funnels Funnel Advertising 124

Marketing Insider Group

JUNE 14, 2021

Videos are easy to digest, can help people understand your business better, and will bring life and motion to your content and messaging. 78% say it directly helps increase sales, and 84% say it’s helped generate leads. How to Build a Successful Video Content Marketing Strategy to Grow Your Audience. Create Your Video Content.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Webbiquity

DECEMBER 3, 2024

Maybe you wish you could better align your content marketing efforts with your business goals? Image credit: MART PRODUCTION on Pexels You need a content marketing calendar. Developing a content marketing calendar takes some upfront effort. Within each quarter, what kind of content might best support those goals?

Top of Funnel 189

Top of Funnel Planning Content Marketing Paid Search Agency 189

Webbiquity

OCTOBER 12, 2021

A sales plan is a document that helps you better organize your sales process and reach specific goals step by step. Sales plans vary in form depending on the number of sales objections, budget, deadlines, and the number of resources needed. Contents: Why should I use a sales plan? Sales Plan Structure.

Sales Management 268

Sales Management Planning Top of Funnel SWOT 268

KoMarketing Associates

MAY 25, 2022

In B2B marketing, lead generation is the most crucial step in the sales and marketing pipeline. If you don’t have anyone to sell or market to, sales plummet. In fact, a survey by Drift found that 53% of marketing leaders report generating a pipeline is their top marketing priority. Does Google Ads Work for B2B? .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Martech

DECEMBER 20, 2024

Are you pouring time and effort into content that routinely underperforms? Many B2B marketers spend countless hours crafting content, only to watch it fall flat. Because even well-intentioned content can miss the mark if it doesnt resonate with your audience. The truth is that your audience is bombarded with content every day.

Top of Funnel 114

Top of Funnel Digital Marketing Funnels Lead Ranking Lead Scoring 114

Marketing Insider Group

DECEMBER 18, 2023

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. This isn’t just about throwing content into the digital universe and hoping for the best. Why Zemanta?

Paid Content 315

Paid Content Distribution Cost Per Thousand Cost Per Click 315

Contently

OCTOBER 15, 2020

Great content has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Here are the five biggest trends you need to know. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. But according to Google Trends, that’s not the case.

Lead Ranking 213

Lead Ranking Promotion Trends Top of Funnel 213

Webbiquity

DECEMBER 10, 2024

Content remains king, just as Bill Gates said nearly 30 years ago. Strategic content creation and smart distribution drive B2B business growth, no matter your industry. Today, video content dominates the marketing landscape. The key lies in delivering the right content, in the ideal format, through the proper channels.

Distribution 152

Distribution Paid Content Top of Funnel Webinar Metrics 152

Contently

OCTOBER 6, 2022

B2B SaaS content is often very technical, which can be a bit dry for readers. But integrating storytelling into your content allows your target audience to build an emotional connection with your brand. Typically, turning a sales prospect into a customer takes much longer in B2B marketing than in B2C.

Storytelling 205

Storytelling Top of Funnel B2B Ad Building 205

Zoominfo

JUNE 8, 2021

We are at the dawn of a new era in B2B sales and marketing. The sales and marketing technology landscape has grown from just a few hundred applications to thousands—each one promising to streamline go-to-market operations, accelerate pipeline and generate revenue at scale. Insight-Driven Engagement for Sales AND Marketing.

Zoominfo 58

Zoominfo Top of Funnel Ideal Customer Profiles Sales Qualified Leads 58

Martech

AUGUST 26, 2024

Some of the trends I’m seeing have been developing for a while, but now they’re really taking off. Welcome the new generation of buyers Gen X and Y are entering the buying group, in droves. Produce the content they love. Marketing flies the plane and sales serves the coffee, perhaps? What’s going on?

B2B Marketing 134

B2B Marketing Trends Top of Funnel B2B 134

Marketing Insider Group

MAY 11, 2021

To create the best possible buyer’s journey for your target audience, you must first know them well and understand their behaviors and actions at different touch points. Only then can you create truly personalized, seamless experiences to guide your leads through the sales funnel successfully. Source: HubSpot.

Lead Ranking 363

Lead Ranking Analytics Marketing AI Marketing Budget 363

Salesforce Marketing Cloud

FEBRUARY 1, 2024

In fact, 81% of reps say customers are conducting their own research before they ever connect with sales. Canned scripts and one-size-fits-all methods won’t cut it when dealing with savvy buyers — they want more detailed information, more personalized solutions, and a tailored sales approach. By focusing on solutions.

Top of Funnel 111

Top of Funnel Buyer's Journey Marketing Management Advertising Funnels 111

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable. More leads.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Contently

MARCH 21, 2023

We all want to attribute value to the content we produce. How did the output contribute to the overall customer experience and journey? The ability to map sales back to content is a practice known as attribution, and it’s the black box of content marketing. This can take shape in a couple of different ways.

Top of Funnel 142

Top of Funnel Multi-Touch Attribution Paid Content Multi-Channel 142

Webbiquity

OCTOBER 28, 2020

Home In On Your Sales Funnel. One way to do that is to make updates to your sales funnel. Presuming one of your major goals for the rest of this year and into the first quarter of 2021 is boosting your sales, that means boosting your online presence. Features relevant content. Stay On Trend and Stay Ahead.

Top of Funnel 278

Top of Funnel Business Funnel Advertising Paid Search Agency 278

Webbiquity

MARCH 17, 2023

To attract B2B sales prospects, companies use a variety of strategies to grab the attention and interest of their target audience. B2B lead generation is the first stage in the buying process that aims at gathering information about the ideal client and then attracting them into the sales funnel.

Tactics 324

Tactics Sales Qualified Leads Generation Lead Scoring 324

Marketing Insider Group

JANUARY 21, 2020

However, it’s necessary to budget for your content marketing program, so that you’ll know exactly what funds and resources you’ll be working with in the new year. And you don’t have to start from scratch, as we’ll be sharing how to budget for your content marketing in 2020. Critical Steps to Creating Your Content Marketing Budget.

Budget Programs 266

Budget Programs Paid Search Agency Content Marketing Planning 266

Webbiquity

JUNE 10, 2020

Next, they need to be optimized for user experience, so they seamlessly lead web visitors through the sales funnel. That’s why knowing exactly where and how to place your content is of paramount importance when designing product landing pages. So, adding videos to your landing pages is an excellent strategy.

Landing Pages 317

Landing Pages Design Practices Product 317

Marketing Insider Group

JULY 13, 2020

Add in social media promotion, content planning , and content optimization, and sure, it’s not a cakewalk. Post regularly, and you’ll expand your customer base and engage with your existing customers, helping to strengthen the all-important brand-buyer bond. This perfect fit is more likely to eventually lead to a sale.

Paid Content 360

Paid Content B2B Thought Leadership Paid Search Agency Thought Leadership 360

Litmus

OCTOBER 17, 2024

That’s where the email marketing funnel comes in—a framework that supports subscribers through every stage of the customer journey, which doesn’t stop once you’ve earned their business. An email marketing funnel guides subscribers through the email customer journey —from prospective leads to loyal customers.

Top of Funnel 105

Top of Funnel Conversion Optimization Digital Marketing Funnels 105

Contently

DECEMBER 26, 2022

Content marketing ain’t easy… but isn’t that why it’s so valuable? Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Does your content alleviate a pain point?

Lead Ranking 168

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 168

Webbiquity

AUGUST 30, 2024

Effective content marketing is a creative and strategic endeavor—one that requires finesse, data-driven insights, and a solid dose of creativity. This post dives deep into content marketing, helping you not just keep up but stay ahead. Content Auditing Always be learning from your content experiences. Contributed post.

Paid Content 169

Paid Content Marketing AI Content Marketing Top of Funnel 169

Zoominfo

NOVEMBER 20, 2018

While it only represents a fraction of the prospect’s path to conversion, a first-touch attribution model does have one key benefit—it helps you identify which top-of-the-funnel marketing channels are most effective at locating and capturing the attention of prospects. They click the ad and ultimately read the blog post.

Marketing Attribution 236

Marketing Attribution Multi-Touch Attribution Lead Ranking B2B Marketing 236

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Webbiquity

NOVEMBER 5, 2019

Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. While cold calling and print media remain useful, and live event marketing remains effective at every stage of the sales funnel, digital channels have surpassed traditional methods in terms of importance, reach, and budget allocation.

Paid Content 241

Paid Content Sales Management Work Management Marketing Automation Services 241

Marketing Insider Group

MAY 22, 2023

If you’re looking for advertising copy ideas to use in your Google ads, you have limits. In this case, you should ask ChatGPT to create an ad copy that adheres to Google’s maximum character limit for ads. Content Creation and Social Media 1. What are the best YouTube marketing practices that content creators need to know?

Paid Search Agency 69

Paid Search Agency Work Management Marketing Management Webinar Metrics 69

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Contently

DECEMBER 6, 2022

Mapping ROI back to content isn’t easy, but it’s essential to determine the effectiveness of the content you create. These complex attribution models allow us to drill deep and get a more accurate picture of how our content influences buyers and where we may need to tighten our efforts.

Multi-Touch Attribution 164

Multi-Touch Attribution Top of Funnel ROI Multi-Channel 164

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116