ROAS and CAC. A Comparison of Two Important Metrics
NuSpark Consulting
OCTOBER 31, 2023
Introduction In media buying, two metrics often stand out as the guiding stars for decision-making: Return on Advertising Spend (ROAS) and Customer Acquisition Cost (CAC). Let’s break down these metrics, compare them, and discuss how they can be effectively used to make informed media buying decisions. What is ROAS?
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