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ROAS and CAC. A Comparison of Two Important Metrics

NuSpark Consulting

Introduction In media buying, two metrics often stand out as the guiding stars for decision-making: Return on Advertising Spend (ROAS) and Customer Acquisition Cost (CAC). Let’s break down these metrics, compare them, and discuss how they can be effectively used to make informed media buying decisions. What is ROAS?

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Unveiling Meta’s contribution to top-of-funnel relative ROAS

ClickZ

Taking a closer look at Meta’s ROAS, it may seem slightly below the average for the brands we examined, but it’s crucial to consider the broader context before getting overly concerned. Let’s take a closer look at Meta’s performance at different funnel stages, and how it delivers a strong top-of-funnel relative ROAS.

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Analyzing the Performance of Your Paid Media Campaigns: Key Metrics

Marketing Insider Group

Ads are running, money is spent, but now comes the million-dollar question: Is it working? Quick Takeaways Tracking key metrics like CTR, conversion rate, CPC, ROAS, and CAC is essential for understanding and improving paid media performance. They help refine your approach, ensuring your ads hit the mark.

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Google Ads unwraps several new features ahead of holiday season

Martech

Google Ads is rolling out several new features ahead of the holiday season. The platform has made the changes in a bid to improve insights, expand access to the Search top slot, reduce onboarding time for local inventory ads, and enable marketers to quantify the impact of online-only bidding vs. Smart Bidding for store visits.

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Google Ads Retargeting: Everything You Need To Know

Optinmonster

Do you want to learn about Google ads retargeting, more commonly known as just remarketing? In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. What Is Google Ads Retargeting?

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New Report Reveals Strategies for Maximising Performance During Black Friday Cyber Monday Season

ClickZ

The analysis highlights TikTok as a game-changer for return on ad spend (ROAS), with impressive growth in ROAS during November. Additionally, Meta remains the top channel for scale, while smaller channels like Pinterest, Reddit, and Snapchat show improvements in ROAS.

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Understanding the Correlation Between Ad Extensions and Ad Rank

SmartBug Media

Google Ads can be a little complex to navigate if you don’t fully know your way around. If you’re planning on running a paid media campaign on Google Ads, the first thing you should know about is ad rank and ad extensions and how they help your business increase the return on ad spend (ROAS) and decrease the cost per click.