Contently

MARCH 26, 2021

According to eMarketer , display ad spending is expected to grow a whopping 24 percent this year to over $80 billion. First, that you don’t work in ad-tech (if you do, this post is probably going to p**s you off). Because humans almost universally dislike display ads. Not all digital ads are made the same.

Top of Funnel 196

Top of Funnel Display Paid Search Agency Ads 196

KoMarketing Associates

SEPTEMBER 29, 2020

New research from eMarketer shows that it’s up 22.6% This substantial increase in ad spend is good news for publishers and ad platforms. increase in ad spend is noteworthy compared to what’s going on in advertising as a whole in 2020, but it is almost the exact amount that B2B advertising grew in 2019.

Paid Content 296

Paid Content Spending Advertisements Advertising 296

KoMarketing Associates

APRIL 5, 2017

New forecast numbers from eMarketer show mobile ad spend in China will increase significantly over the next five years. The analysis predicts by 2021 nearly 82 percent of digital ad spending will be dedicated to mobile. Combined, these three companies accounted for almost 72 percent of all mobile ad spend in China this year.

Forecasting 120

Forecasting Spending Paid Search Agency Emarketing 120

Biznology

JUNE 23, 2017

Consider these facts: Digital ad revenue in the U.S. digital ad revenue last year. ( Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. eMarketer ). With any ad buy, Google lets you know the bid for a keyword that gets the best ad position.

Adwords 175

Adwords Top of Funnel Cost Per Click Facebook 175

Martech

MAY 2, 2022

NBCUniversal has unveiled a self-serve programmatic ad portal for its Peacock TV streaming service, allowing greater access for businesses of all sizes. Scheduled to launch in the second half of this year, Peacock Ad Manager will give performance marketers and their agencies access to “full-funnel attribution” ad measurement.

Paid Search Agency 101

Paid Search Agency Ads Advertising Agencies Marketing Automation Services 101

Liveintent

JULY 7, 2021

Native ads have been around for a while, and as consumer behaviors and expectations have changed, native ads have evolved to suit those changes better. According to eMarketer, spend for native display will reach $57.27 billion in 2021, a fitting figure for a format that garners 53 percent more engagement than display ads.

Paid Search Agency 71

Paid Search Agency Newsletter Ads Emarketing 71

Bannersnack

JULY 17, 2019

In a world where digital advertising has become more prominent than print and television (according to eMarketer), it can be an intimidating industry to navigate in. Nowadays, there are more platforms than ever that marketers and advertisers can use to boost brand awareness and promote their products/services.

Ads 109

Ads Emarketing Television marketing Advertisements 109

Martech

APRIL 1, 2022

As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). It has also adopted Yahoo’s cookieless identity solution, Yahoo ConnectID, providing identity resolution for display ads. Viewers are flocking to AVOD, an eMarketer study shows. Why we care.

Paid Search Agency 105

Paid Search Agency Advertising Agencies Advertisements Advertising 105

Liveintent

APRIL 12, 2023

LiveIntent has spent over a decade delivering 6 billion ads to more than 240 million people across 2,500 publishers and brands. Based on that experience and data, we’re serving up four tips you can use to drive conversions with ads in email. Improve performance with display ads and Dynamic Audiences Email is a unique beast.

Paid Search Agency 62

Paid Search Agency Conversion Ads Tips 62

illumin

JANUARY 16, 2024

eMarketer predicts that by 2025, adults in the US will spend more time on TikTok than on Facebook. Meta holds in its hand the favor of marketers and the potential for higher ad revenue. Retail was the largest ad spending vertical in 2023, accounting for 27.9% of US digital ad spending. In fact, its ad supply is oversized.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

Martech

APRIL 12, 2024

Brands report sales and return-on-ad-spend have plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months – with no explanation from Meta as to why. Meta is a global leader in digital advertising with its platforms accounting for approximately 22% of the market, according to Emarketer.

Cost 103

Cost Advertisements Advertising Automation 103

illumin

JANUARY 9, 2024

Some of the most common types of retail media include online ads, in-store signage, free samples, loyalty card offerings, and coupons. According to eMarketer , retail media will be the fastest-growing ad channel by 2027, growing by more than 20% a year. eMarketer predicts that retail will spend $73.55 Follow @illuminHQ

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

readwrite

DECEMBER 17, 2021

Which ad tech trends are in demand in 2021 and which ones will boost the market beyond 2022? Let’s take a look at the hottest ad tech trends to understand what’s happening now and where we might end up in the future. CTV, audio and dynamic ad creatives will define programmatic. of all digital display ad spend by the end of 2021.

Paid Content 119

Paid Content Trends Paid Search Agency Ads 119

Marketing Insider Group

DECEMBER 21, 2020

Impersonal ads and digital experiences. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% Researchers and analysts with eMarketer attribute this to the shift towards content and online events which often need paid promotional channels to reach new audiences. this year as well.

Marketing Budget 349

Marketing Budget Marketing Budget Creation Budget Programs Research 349

illumin

DECEMBER 1, 2023

Programmatic ads do away with “hit or miss” results and are a more reliable and efficient way of advertising. With programmatic, marketers use an algorithm to better understand the best placements to spend their ad money, making more informed and impactful decisions. Disney is one network that is already ahead of the curve here.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

illumin

OCTOBER 11, 2023

The latest research from eMarketer shows just how important consumer behavior and preferences are when building out a new ad strategy. And with the presence of so much AI driven ad material, creative and innovative content is more important than ever. According to eMarketer , “Creative execution is the No.

Paid Search Agency 104

Paid Search Agency Advertising Agencies Trends Multi-Channel 104

Bannersnack

JULY 8, 2022

The chart below shows that the US financial services industry’s digital ad spending is on the rise, with eMarketer expecting digital ad buyers in the US to spend about $30.75 of total digital ad spending in the US. Source But it’s not just digital financial ads that businesses should rely on.

Advertisements 52

Advertisements Advertising Ads Examples 52

Contently

APRIL 19, 2017

Every six months, the Interactive Advertising Bureau (IAB) publishes a revenue report on the state of the digital ad industry. According to eMarketer , Facebook accounted for 68 percent of all social media ad spend in 2016. According to eMarketer , Facebook accounted for 68 percent of all social media ad spend in 2016.

Paid Search Agency 137

Paid Search Agency Ads Mobile Advertising Advertising Agencies 137

ClickZ

AUGUST 8, 2020

30-second summary: Mobile ad spending will increase by 4.8% ($4.22 billion) making the total mobile ad spend budget this year to $91.52 Mobile continues to increase its share of digital ad spending, reaching 68% in 2020. of all US OOH ad spending. Emarketer had expected mobile advertising to grow up to $105.34

Mobile Advertising 124

Mobile Advertising Marketing Attribution Advertisements Advertising 124

Matchcraft

MARCH 28, 2023

In this blog post, we will discuss some of the top digital advertising trends in Europe that every ad agency and reseller must know in 2023. Search Advertising In 2023, there will be a partial shift away from display ads and renewed emphasis on search advertising. increase in overall digital ad spending according to eMarketer forecast.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Martech

OCTOBER 12, 2023

A survey from eMarketer found that of all the ways marketers want to see CTV improve, attribution is at the top of the list. Cross-device tracking: The platform tracks user visits to a brand’s site on any household device within a customizable window after viewing the ad, whether the visit occurs organically or directly from the ad.

Advertising Agencies 124

Advertising Agencies Emarketing Validation Touchpoints 124

Hubspot

OCTOBER 10, 2018

A new report from CNBC says that many advertisers are shaking up their digital budgets, and dedicating more money to Amazon ads. Amazon is now the third-largest digital ad platform, behind Facebook and Google. But can Amazon really overtake two large competitors -- Facebook and Google -- in the digital ad space?

Amazon 72

Amazon Paid Search Agency Ads Emarketing 72

Sword and the Script | B2B

AUGUST 29, 2023

It includes both organic posts, sponsored posts and paid ads. eMarketer summarized the findings in this chart: 2. eMarketer summarized this finding this way: The B2B buying community is getting younger B2B companies aren’t known for their mastery of social media. eMarketer says it’s because social media is getting younger.

Social Media 79

Social Media B2B Marketing Social Marketing Emarketing 79

EveryoneSocial

JUNE 14, 2022

People are more accustomed to ads, often ignoring or scrolling past them. Ad blocker use continues to rise. Does that mean ads are completely ineffective? 3 Ways Employee Influencers Improve Paid Ad Strategies. They optimize paid ad dollars. Companies spend thousands or millions per year on paid ads.

Paid Content 56

Paid Content Paid Search Agency Marketing Budget Ads 56

33Across

SEPTEMBER 29, 2023

As the cookie deadline nears, eMarketer analyst Evelyn Mitchell reports on how marketing teams need to think about ad measurement challenges for digital display. Marketers need to go beyond. The post Post-Cookie Preparation Lags Due to Deprecation Delays and Slow Adoption of New Tools appeared first on 33Across.

Emarketing 62

Emarketing Tools Display Marketing Report 62

illumin

APRIL 25, 2024

Given the high demand of streaming services today, advertisers have been exploring ads over these platforms with Amazon Prime’s airing of commercials in February 2024 a very current example. Connected TV (CTV) is the fastest-growing major ad channel in the US with a 22.4% billion growth projection in 2024 according to eMarketer.

Cable 111

Cable Television marketing Mobile Advertising Broadcasting 111

Digilant

MARCH 2, 2023

In April 2022, our blog How to Tell When a Non-Skippable Ad Is the Right Choice broke down how to determine which video ad format – skippable or non-skippable – suits your brand. Skippable ads are the way to go if you want to drive action, clicks, or some other conversion. Does the ad format match your goal?

Paid Search Agency 52

Paid Search Agency Ads Peer-to-peer Mobile Advertising 52

Spiralytics

JANUARY 31, 2023

It’s no wonder that 51% of listeners pay more attention to the format’s ads than any other media. million podcast listeners in 2021—200,000 more than Apple Podcasts ( eMarketer ) 424.2 billion on podcast ads ( Statista ) Podcast ad spending will exceed $2.5 million US listeners—200,000 more than its rival.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

KoMarketing Associates

JUNE 27, 2019

Statistics from eMarketer recently discovered that total digital ad spend in the U.S. percent of estimated total US ad spending. Mobile, in particular, will also continue to grow in dominance – it will account for more than two-thirds of digital ad spending, at $87.06 is set to grow 19 percent to $129.34

Statistics 121

Statistics Tactics Emarketing Mobile Advertising 121

Metadata

FEBRUARY 6, 2023

Ads have changed since then, and he certainly didn’t have the digital revolution in mind. But his message still applies: ads need to capture attention, and people decide quickly if they want to read them or not. In 2023, the average person sees between 5,000 and 10,000 ads per day. Your ads must follow suit.

Creativity 52

Creativity Ideal Customer Profiles Paid Search Agency Ads 52

Webbiquity

FEBRUARY 13, 2018

Social media ads are tied with sponsored posts among the most trusted channels by consumers when making a purchase decision. Four channels were less trusted than social media ads: online banner ads, mobile phone ads, ads in podcasts and online pop-ups. eMarketer ). Small Business Trends ). WordStream ).

Social Media 230

Social Media Stats Social Marketing Paid Search Agency 230

ClearVoice

SEPTEMBER 4, 2020

eMarketer ). Of all web searches in the United States, clicks on search ads occur less than 3 percent of the time. eMarketer ). Searches with the phrase “near me” are growing faster than comparable searches without this added phrase. eMarketer ). eMarketer ). Content marketing statistics for SEO.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

KoMarketing Associates

JANUARY 21, 2014

of all online ad revenue in 2013 ($3.17 billion) according to eMarketer , with that number expected to grow in 2014. With a wide range of advertising options, and the announcement of Facebook video ads, 2014 looks to be another huge year for the site. eMarketer also reports we should expect to see a 27.2%

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

QuanticMind

SEPTEMBER 29, 2023

Meta Releases New Ad Tools for the Holidays [:02] Speaking of holiday shopping , Meta is adding new ad optimization tools to its Business Manager suite, aimed at giving better control to advertisers looking to maximize performance in Q4. The feature will fully launch as part of a new Google Ads experience in 2024.

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Choozle

JUNE 19, 2019

Before we dive in, according to our data—pulled from the Choozle platform over the past six months—here are the top 10 best banner sizes for digital display ads : 728×90 (Leaderboard). 300×600 (Half Page Ad). Digital display ads: creativity is key. choozlechat: Display ad creative with Creativity Multimedia.

Display 50

Display Creativity Ads Banners 50

Customer Experience Matrix

SEPTEMBER 29, 2015

Turns out that shockingly little research has been published on the question of how many ads people actually receive. Just 362 ads per day? This ultimately led to the bright idea of using total ad spending and cost per thousand impressions to calculate total ad impressions per year. CPMs are harder to find.

Cost Per Thousand 120

Cost Per Thousand CPM Ads Emarketing 120

illumin

APRIL 24, 2024

By using AI as a tool, the same way we use other tools in all our Ad and MarTech stack, we can replace mundane and repeatable tasks, letting our entire team elevate how we work (which is in line with a recent EMARKETER study ). He says it’s time to take social seriously by building ads for social, not putting your ads on social.

CMO 59

CMO Emarketing Work Management Buzz 59