Choozle

MARCH 27, 2024

According to a recent report from Nielsen , US marketers reallocated 45% of their ad budgets to CTV in 2023. Unlike traditional linear television, where advertisers can reach broad audiences through a handful of major networks, CTV spans numerous platforms, apps, and devices. This explosion of options has revolutionized media planning.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

illumin

NOVEMBER 6, 2023

Connected television (CTV) is revolutionizing the way audiences consume advertisements. Shifting behavior in how audiences watch their favorite TV shows, combined with new ad formats (like skippable ads) is dramatically changing the ways in which marketers write and create TV commercials.

Cable 52

Cable Emarketing Television marketing Advertisements 52

Choozle

MARCH 20, 2024

Video Streaming Beats Linear TV and Cable TV Streaming is now the preferred platform for television and video users in the US, capturing 36% of overall viewing time. As more brands pivot towards CTV, the crucial question arises: within the allocated budget, how many ads can effectively reach the target audience?

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

ClearVoice

OCTOBER 17, 2018

More than 1 in every 4 ad dollars will be spent on video in 2018. Therefore, eMarketer’s recent report that video will make up a quarter of all digital ad spend in 2018 should come as no surprise. Here is the status of video ad spend on some of the channels where your money might be most useful: Facebook (+Instagram).

Spending 55

Spending Paid Search Agency Emarketing Video Marketing 55

Contently

APRIL 19, 2017

Facebook added a hundred million users in a quarter? In 2016, Facebook accounted for almost two-thirds of all social media ad spending. Expect that share to increase because, according to a recent BI Intelligence report , the network has added a million more advertisers to its already sizable roster in the last seven months.

Social Media 167

Social Media Trends Emarketing Media 167

Digilant

MAY 21, 2024

Advanced TV —encompassing streaming services, over-the-top (OTT) devices, connected TVs (CTV), addressable TV, free ad-supported television (FAST), programmatic TV, and more—presents a variety of opportunities for marketers to engage with their target audiences in more personalized, immersive, and impactful ways.

Advertising Channels 52

Advertising Channels Paid Search Agency Practices Advertising Agencies 52

Bannerflow

MAY 22, 2023

Connected TV or CTV as it is commonly referred to is the the integration of internet-connected features into traditional television sets which give users access to a variety of online content and services without having to leave their own homes. There are numerous advantages that Connected TV advertising presents that Linear TV ads cannot.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Television marketing 52

illumin

JULY 6, 2018

As we continue our mini-learning series on programmatic ad formats, today we’ll be taking a closer look at programmatic video advertising. . If we are trying to convince users to give us their attention, shouldn’t we use an ad format they prefer? EMarketer estimates programmatic buys will make up 79.3% Post-Roll.

Video Marketing 40

Video Marketing Ads Television marketing Emarketing 40

Porch Group Media

NOVEMBER 4, 2022

CTV is any television set used to stream video over the internet. Another study by eMarketer shows cord-cutters are all set to reach 55.1 million by the end of 2022 A similar study by eMarketer tells us that Connected TV users will rise to 204 million, representing about 60% of the population. billion on CTV ads in 2023.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Bannerflow

DECEMBER 16, 2019

It has been predicted that almost 88% of US digital display ad dollars will be transacted programmatically by 2021, which equates to a staggering $81 billion! High impact ad creatives to return. It has also predicted that this slice of the ad spend pie will increase further during 2020 – climbing to a huge 63%. million.

Advertisements 65

Advertisements Advertising Trends Television marketing 65

Digilant

MAY 13, 2021

These numbers indicate that we’ve finally reached the tipping point where more consumers are choosing streaming services than traditional television formats like cable and satellite. . Earlier this week, eMarketer released CTV ad spending projections across the next three years: expecting it to hit $13.4 And many already are.

Paid Content 52

Paid Content Planning Marketing Plans Advertising Agencies 52

Contently

DECEMBER 8, 2016

billion in ad sales, a 20 percent increase over London, according to Ad Age. In the past, brands could only reach consumers with expensive print and TV ads, which could do little more than promote brand awareness. With digital ads, consumers can subscribe to email mailing lists, click on ads, go to a product page, and so on.

Paid Search Agency 60

Paid Search Agency Ads Cable Advertising Agencies 60

Digilant

MAY 21, 2024

Advanced TV —encompassing streaming services, over-the-top (OTT) devices, connected TVs (CTV), addressable TV, free ad-supported television (FAST), programmatic TV, and more—presents a variety of opportunities for marketers to engage with their target audiences in more personalized, immersive, and impactful ways.

Advertising Channels 40

Advertising Channels Paid Search Agency Practices Advertising Agencies 40

Liveintent

JULY 2, 2018

billion according to eMarketer – ahead of television, radio, and print. But many consumers find ads annoying and click-through rates have dwindled to just five out of 10,000 (roughly the same odds as being struck by lightning in your lifetime). It punched its way to heavyweight status in 2017, taking in $35.85 Get my guide!

Emarketing 86

Emarketing Television marketing Click Rate Advertisements 86

Digilant

APRIL 16, 2024

ad spend in this channel climbed to an impressive $2.87 billion , and eMarketer expects DOOH to see continued double-digit spend growth through at least 2027. DOOH advertising involves the use of digital displays to present ads in various public spaces. Last year, U.S. What Is DOOH Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

Digilant

APRIL 16, 2024

ad spend in this channel climbed to an impressive $2.87 billion , and eMarketer expects DOOH to see continued double-digit spend growth through at least 2027. DOOH advertising involves the use of digital displays to present ads in various public spaces. Last year, U.S. What Is DOOH Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

Digilant

APRIL 16, 2024

ad spend in this channel climbed to an impressive $2.87 billion , and eMarketer expects DOOH to see continued double-digit spend growth through at least 2027. DOOH advertising involves the use of digital displays to present ads in various public spaces. Last year, U.S. What Is DOOH Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

Content Standard

AUGUST 11, 2015

Digital ad spending in the U.S. billion of national TV ad spend, $400 million in local TV and syndication dollars, $350 million in print ad spending, and $150 million in radio spending. Even when consumers do watch television, they tend to be multitasking with a second screen—generally a smartphone, Accenture found.

Paid Search Agency 40

Paid Search Agency Paid Content Budget Programs Spending 40

NuSpark Consulting

AUGUST 6, 2018

Data-driven advertising has revolutionized digital marketing, with its ability to track users’ online activities, follow them around the media they access, and target them with ads about products and services they have previously researched. Data-driven ads are targeted at individual prospects. in 2018, according to eMarketer.

Paid Content 100

Paid Content Advertisements Advertising Effectiveness 100

readwrite

APRIL 25, 2018

According to eMarketer, their reasons for cutting the cord are primarily based on factors related to price and convenience. eMarketer also projects that within the next three years, the number of people who have never subscribed to paid television services will equal the number of people who have abandoned it.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Advertisements Advertising 52

Content Standard

MAY 14, 2015

No matter what the industry eventually decides , one thing is clear: The rise of digital video has changed the ad game for good. Sixty-eight percent of marketers and agencies say they will increase their online video ad spend in the next 12 months, according to new survey data from the Interactive Advertising Bureau.

Paid Search Agency 40

Paid Search Agency Video Marketing Ads Advertising Agencies 40

Choozle

FEBRUARY 12, 2021

For years, a lot of linear sellers have justified the cost of linear television and the role it still has in the media landscape by saying people are tuning into news, or they’re tuning into live sports. You just see, at least from a traditional television perspective, those rating points increase and the viewership increase.

Buy 65

Buy Cable Advertising Agencies Television marketing 65

Choozle

MARCH 18, 2020

While it might be the golden age of radio ads, programmatic audio advertising enables the ability to reach highly engaged audiences through their streaming services. This audio content can be streamed on a variety of devices like desktop, mobile phones, over-the-top televisions, and smart speakers. Jump to: What is audio advertising?

Advertisements 52

Advertisements Advertising Mobile Advertising Click Rate 52

Porch Group Media

SEPTEMBER 24, 2019

In particular, more than 51% of respondents ranked linear television as either highly or extremely important. Emarketer estimated that the ad spending on social video in the US increased by 38.1% Non-customers are three times more likely than customers to visit retailers from social media ads. eMarketer ).

Paid Content 40

Paid Content Advertising Channels Media Mobile Advertising 40

Content Standard

DECEMBER 8, 2016

Sixty-eight percent of Millennials rely on social media ads, compared to just 27 percent of boomers. Among the 500 small- and mid-sized business surveyed, nearly 90 percent said they currently use or want to use video ads, Magisto reported. Digital ad spend will soon overtake TV ad spend for the first time, according to eMarketer.

Planning 40

Planning Allocation Marketing Budget Creation Emarketing 40

Content Standard

MAY 8, 2015

hours each day watching video content in front of a screen, and mobile video represents an ever-increasing slice of the pie, eMarketer reports. Given this trend, brands are clamoring to shift their ad spend toward digital video—and, hopefully, master a tricky marketing channel. Americans now spend an average of 5.5 The World on Video.

Video Marketing 40

Video Marketing Emarketing Brand Identity Branding 40

Biznology

OCTOBER 15, 2018

Brightcove conducted a study recently that showed, in the words of Bill Fisher of eMarketer, astonishing results. Nevertheless, social media, as well as pre-recorded TV and YouTube ads are not yet a thing of the past. Furthermore, the transparency of these videos cannot be compared to that of TV ads or other branded video content.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Buffer

DECEMBER 4, 2019

This year, time spent on mobile devices is estimated to surpass time spent watching television 30% of online shoppers say they would are likely to buy direct from a social media network like Facebook , Pinterest , Instagram , Twitter or Snapchat. The watch seller, MVMT, added a selection of products from its catalog to Facebook.

Social Media 98

Social Media Rules Media Click Rate 98

Contently

SEPTEMBER 20, 2016

Today you can easily go to the website of a television network like ESPN or NBC, sign in with your cable subscription, and stream sports on your computer. million who watched the televised version on CBS and NFL Network. That’s 37 percent of the Big Four’s overall ad revenue for the period. There will be 5.5

Cable 60

Cable Broadcasting Television marketing Twitter 60

Content Standard

NOVEMBER 20, 2014

” The year was 2011, and marketing teams, more familiar with ad buying than sustained storytelling , scrambled to set up their first digital publishing experience. Marketing investment will shift accordingly, with mobile-focused spend exceeding desktop spend in late 2016 , according to eMarketer.

Storytelling 40

Storytelling Video Marketing Allocation Television marketing 40

Content Standard

AUGUST 6, 2015

The tectonic shift they sense is the movement of millions of people from ad-based to ad-free experiences. As I shared in my recent keynote at the Content Rising Summit , consumers are flocking to services like Netflix, which just announced that it has surpassed 65 million paid subscribers, where they can opt-out of ads.

Paid Content 40

Paid Content Creativity Advertisements Advertising 40

Vision Edge Marketing

APRIL 11, 2012

Social media and marketing doesn’t replace other media, just as radio didn’t replace newspaper and television didn’t replace radio. eMarketer estimates that social network ad spending will be $1.3 It complements other online and offline marketing initiatives. billion in 2009.

Social Marketing 100

Social Marketing Lead Scoring Lead Ranking Media 100

Vision Edge Marketing

FEBRUARY 29, 2012

Social media and marketing doesn’t replace other media, just as radio didn’t replace newspaper and television didn’t replace radio. eMarketer estimates that social network ad spending will be $1.3 It complements other online and offline marketing initiatives. billion in 2009.

Social Marketing 100

Social Marketing Lead Scoring Lead Ranking Media 100

Marketing Insider Group

JUNE 18, 2010

Try These Traditional Tactics Now Share In a recent article from eMarketer, “ Is Social a Source for B2B Leads? ”, a survey from Leadforce1 is highlighted showing that social media is not producing the kind of engagement that drives leads. Radio was not replaced by the television. So what’s a marketer to do?

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

LeanData

FEBRUARY 11, 2016

Local television newscasts and radio reports. Ruth Stevens , president of eMarketing Strategy consulting firm and an adjunct professor of NYU Stern School of Business, said recently that she understands marketing departments are under more pressure because of the perception that everything on digital channels can be measured.

PR 53

PR Marketing Attribution Lead Ranking Budget Programs 53

Adobe Experience Cloud Blog

FEBRUARY 19, 2016

Here’s how to measure ROI using soft metrics for three popular digital advertisements—mobile video ads, native advertising, and programmatic advertising : 1. Mobile Video Ads. Mobile video advert i sing can be more effective than regular web video advertising or even television advertising. Native Advertising.

Paid Content 48

Paid Content ROI Advertisements Advertising 48

Choozle

SEPTEMBER 13, 2020

As for the overall market, eMarketer predicts that there will be a 10.5 Your ads will appear alongside content focused on holiday gift guides, recipes, decorating, and entertaining. percent decline in total US retail sales this year during the holiday shopping season. Email advertising.

Advertisements 55

Advertisements Advertising Cost Per Thousand CPM 55