Buzz Marketing for Technology

DECEMBER 8, 2010

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Email this to a friend? Share this on Facebook.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Webbiquity

JANUARY 28, 2011

How can you optimize campaigns using search funnels? Where do image ads fit in the mix? 4 Ways to Leverage Adwords Search Query Reports by PPC Blog. Including Image Ads In Your Marketing Mix by PPC Hero. “Image ads (a.k.a. Search Funnels fills in the gaps on what happened before this last click!&#

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Webbiquity

FEBRUARY 1, 2010

Social Media Ad Metrics Definitions (PDF) by The Interactive Advertising Bureau (IAB). Why LinkedIn is essential for brand marketers by iMedia Connection. Sphinn: SEO/Social Media Niche Site by Search Engine Marketing Group. Social Media Measurement. ROI Is Dead by StraightUpSearch Blog. Ryan Walker. Jason Burby.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

LeadSquared

OCTOBER 24, 2013

Ad heavy content (several ads above the fold) is seen as a ‘negative signal’ by Google. Google’s primary objective is to provide quality content to readers and not serve a plethora of ads to them. Therefore a page with too many ads in the first fold triggers a negative signal to Google and it affects SEO.

Paid Content 52

Paid Content FAQ Webinar Metrics SEO 52

Buzz Marketing for Technology

JUNE 27, 2008

Comments Digg This. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Search Engine Marketing. (If you havent already, spend the $14.95 on a copy of Malcolm Gladwells The Tipping Point to learn more about influencers.). « previous page. |

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

WebMarketCentral

SEPTEMBER 18, 2008

Based on my informal research, here are the most popular social media elements people are adding to their Web 2.0 Social media email signatures can also include elements like AIM name, Digg page, Sphinn profile and Ning group. signatures. YouTube, StumbleUpon, Technorati and Second Life: about 20% of Web 2.0

Social Media 20

Social Media Web 2.0 Ning Skype 20

Adobe Experience Cloud Blog

AUGUST 27, 2008

I started experimenting with social bookmarking sites like Digg, del.icio.us and StumbeUpon for B2B marketing in early 2007. For example, look at the Ad Age Power 150 blog rankings. What do you see as the biggest oversight by marketers in terms of lead generation?

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

WebMarketCentral

MAY 18, 2009

Google Social Bookmarking and Blog Recommendation Engine by Key Web Data The inimitable Chris Lang explains social features added to Google Reader (such as bookmarking capability and a friends list), why they were added, and how Google will likely use this information (to create a Digg-like system that can't be gamed).

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

AUGUST 17, 2009

Search, Social and Direct Traffic by ProBlogger Darren Rowse provides a detailed analysis of his blog visits from various sources—which, given the obscene volume of traffic his blog draws, is probably fairly representative of blogs in general. Social traffic (e.g. There's lots more red meat for web analytics data junkies as well.

SEO 20

SEO Best Practices Adwords Copywriting 20

WebMarketCentral

JANUARY 23, 2009

There are still some specialized skills required—it certainly helps to have some background in online marketing, web analytics and HTML coding—though King's clear and concise prose removes a lot of the mystery. The book is divided into two major sections: Search Engine Marketing Optimization and Web Performance Optimization.

Optimization 20

Optimization Marketing Websites PageRank Lead Scoring 20

Webbiquity

FEBRUARY 18, 2010

Click-through rate (CTR) is the single most important factor in determining Quality Score, which is as important as bid level in determining how highly an ad will appear in search results. Setting up PPC Campaigns 101, Part 1 by Search Engine Watch. Setting up PPC Campaigns 101, Part 1 by Search Engine Watch.

Adwords 100

Adwords Tactics Tips CTR 100

Buzz Marketing for Technology

DECEMBER 15, 2010

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. So let’s go through 3 Tricks to Maximize a Facebook Advertising purchase for B2B Marketers. Go big and go broad with the Job Titles. Tweet This!

Facebook 100

Facebook Advertisements Advertising B2B Marketing 100

WebMarketCentral

NOVEMBER 10, 2008

Follow me on Twitter badges / logos / buttons by limeshot marketing Lots of bloggers are adding Twitter follow-me buttons and badges to their blogs, but thanks to limeshot, you no longer have to limit yourself to standard light-blue-and-white graphic. The company also offers tools for both displaying and buying online ads.

Tools 20

Tools RSS Digg Aggregators 20

Webbiquity

JANUARY 17, 2011

The social prehistory of search engine marketing relevance and what it means for SEO and content by Conversionation. of their total marketing budget to digital, up from 12.6% 2010 LinkedIn Marketing Stats That Matter For B2B by SmartBug Media. Just 22% decreased spending on PPC ads. last year (2009).

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

FEBRUARY 7, 2012

” He explains what it means for B2B marketers when buyers are essentially able to create their own UI. How B2B Search Engine Marketers Can Better Impact the B2B Buying Process by Search Engine Watch. ** 5 STARS. General Marketing Research.

Paid Content 100

Paid Content Social Media Statistics Research 100

Online Marketing Institute

JULY 31, 2009

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. That I’m sure to hear about them since I know I’ve missed adding many to this list.)

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? What percentage of web searches stop after page one of the results? How much do small businesses spend on search engine marketing? Study: Spending On Email, Social And Search Rising by MediaPost Online Media Daily.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100