Webbiquity

FEBRUARY 25, 2011

Done properly, search engine marketing (a.k.a. SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. How can you improve quality scores to get a higher ad position at a lower cost? How can test to increase conversion rates while reducing the cost per conversion?

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Webbiquity

JANUARY 10, 2010

How can you utilize rich media ads to take advantage of the coverage provided by Google’s content network? The prolific and always helpful Ron Jones steps through the basics of setting up a search marketing campaign, from sorting keywords into ad groups to identifying negative keywords to use. by Search Engine Land.

Adwords 100

Adwords Tips PPC Tactics 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Email this to a friend? Share this on Facebook.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Webbiquity

JANUARY 28, 2011

How can you optimize campaigns using search funnels? Where do image ads fit in the mix? 4 Ways to Leverage Adwords Search Query Reports by PPC Blog. Including Image Ads In Your Marketing Mix by PPC Hero. “Image ads (a.k.a. 8 Ways to Optimize Your AdWords Campaign by Search Engine Journal.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Adobe Experience Cloud Blog

AUGUST 27, 2008

I started experimenting with social bookmarking sites like Digg, del.icio.us and StumbeUpon for B2B marketing in early 2007. For example, look at the Ad Age Power 150 blog rankings. I've been blogging since 2003, so as I've worked with clients in that area, I've been able to bring a decent length of real-world experience to it.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Webbiquity

JANUARY 17, 2011

The social prehistory of search engine marketing relevance and what it means for SEO and content by Conversionation. of their total marketing budget to digital, up from 12.6% 2010 LinkedIn Marketing Stats That Matter For B2B by SmartBug Media. Just 22% decreased spending on PPC ads. last year (2009).

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100