Ads Digg PPC Search Engine Marketing 
Webbiquity
FEBRUARY 25, 2011
Done properly, search engine marketing (a.k.a. SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. How can you improve quality scores to get a higher ad position at a lower cost? My Best Advice on Improving Your Google & Yahoo Quality Scores by PPC Hero.
Webbiquity
APRIL 7, 2010
While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. How can search marketers use techniques like testing and keyword match types to improve results? How important are branded terms in paid search?
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Webbiquity
JANUARY 10, 2010
Discover the answers to these questions and others here in some of the best posts on search engine marketing of last year. Finding The Optimal Cost-Per-Lead by Search Engine Land. 9 things you MUST know before you start any conversion rate optimization by Search Engine People. Post this on Diigo.
Webbiquity
JANUARY 10, 2010
How can you utilize rich media ads to take advantage of the coverage provided by Google’s content network? Setting up PPC Campaigns 101, Part 1 by Search Engine Watch. Rich Media and Video templates in display ad builder by Inside AdWords. Another Inside AdWords post worth checking out is AdWords Editor 7.5.1
Webbiquity
JANUARY 28, 2011
.&# In addition, more than half of companies that use paid search increased their budgets for it last year. There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. How can you optimize campaigns using search funnels? Where do image ads fit in the mix?
WebMarketCentral
JANUARY 23, 2009
There are still some specialized skills required—it certainly helps to have some background in online marketing, web analytics and HTML coding—though King's clear and concise prose removes a lot of the mystery. The book is divided into two major sections: Search Engine Marketing Optimization and Web Performance Optimization.
Webbiquity
FEBRUARY 18, 2010
Click-through rate (CTR) is the single most important factor in determining Quality Score, which is as important as bid level in determining how highly an ad will appear in search results. Setting up PPC Campaigns 101, Part 1 by Search Engine Watch. Setting up PPC Campaigns 101, Part 1 by Search Engine Watch.
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