Sprout Social

MARCH 16, 2022

And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. If you haven’t brought video into your social media strategy, consider this your “twist my arm” moment. Request a demo to try Sprout’s Premium Analytics tools and see how they can enhance your strategy.

Video Marketing 121

Video Marketing Youtube Click Rate Allocation 121

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Social media is the thing that every brand acknowledges they need, yet many companies struggle to crack the code of success or lead conversions on the platforms. General social media marketing terms. The platform has 2.4

Paid Content 111

Paid Content Social Media Social Marketing Media 111

KoMarketing Associates

APRIL 23, 2019

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. It’s important for B2B organizations to stay active and engaged on social media. Below are 10 questions that should be asked during a B2B social media audit.

Paid Content 141

Paid Content Social Media Media B2B 141

Sprout Social

JANUARY 16, 2017

billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. In this all-encompassing guide, we’ll walk you through the basics of Facebook and brand examples you can be inspired by. Audit your current Facebook Page. Analyze your digital strategy.

Facebook 88

Facebook Work Management Ad Frequency Marketing Management 88

Sprout Social

AUGUST 1, 2019

Reporting and analytics are key to any social strategy. Of all the social networks, Facebook arguably gives you the most amount of data to work with. Our easy-to-use Facebook reports contain a wealth of information and will help you shape your social media presence. Facebook Competitor Report. Sent Messages Report.

Facebook 77

Facebook Impressions Advertising Benchmark Ideal Customer Profiles 77

Sprout Social

OCTOBER 19, 2023

It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Strategy 124

Sprout Social

FEBRUARY 24, 2022

Now, in some fields at least, there’s more room for creativity and personality in these one-sheeters—cue a collective sigh of relief for anyone creating a social media resume. When it comes to the bustling field of social media, it pays to stand out. Then, download our social media resume template to put these tips into action.

Social Media 103

Social Media Template Media Cross-Selling 103

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety tools are automated solutions that protect your brand from threats on social media and other digital channels, including major reputational risks such as your ads appearing alongside distasteful content.

Paid Content 127

Paid Content Tools Brand Identity Branding 127

Biznology

JULY 13, 2017

TV commercials routinely nudge viewers to express their support for a cause or to participate in a contest by posting specific hashtags on social media channels like Facebook or Twitter. Social media posts are a viral phenomenon. Hashtags are among the more popular channels to track the effectiveness of offline campaigns.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing Strategy 132

PureB2B

MARCH 21, 2019

With over 3 billion people using social media globally, it’s safe to say that certain social platforms can be a gold mine for your lead generation efforts. Becoming a well-rounded B2B marketer means conquering your way through social media. Wrong Metrics for Social Media ROI. Highlighting Reach Rather than Engagement.

Lead Generation 62

Lead Generation Social Media Generation Media 62

SmartBug Media

MAY 6, 2020

The most effective SaaS marketing departments employ paid, owned, and earned media channels. Paid search is a staple within most marketers' paid media budgets. Google Ads and Bing Ads are auction-based platforms that are relatively easy to set up and allow you to quickly change ads, bids, and budgets on daily basis.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Convince & Convert

APRIL 27, 2014

image from BigStock.com As social media matures, the problems we solve for our clients at Convince & Convert have changed. Today, we most often help companies take their content marketing and social media to the next level by uncovering ways to optimize strategy, operations, channels, tactics and metrics. A Youtility even!

Social Media 160

Social Media Allocation Media Paid Search Agency 160

Marketing Insider Group

NOVEMBER 23, 2023

Bryan Del Monte , Managing Director of Clickafy Media Group, makes an excellent point about understanding what exactly content marketing is and isn’t. He explains it’s not really about the content – or even about storytelling – but rather about conveying value via the appropriate media. What is NOT content marketing? Once a week?

Content Marketing 218

Content Marketing Work Management Paid Search Agency Marketing Management 218

Brandpoint

JULY 24, 2018

Social media is a blessing and a curse. Social media also makes it easier than ever for brands to get widespread attention for a seemingly small mistake. Here are eight of the top social media marketing mistakes to avoid, what to do instead, and examples of brands who learned their lesson the hard way. No content strategy.

Social Media 96

Social Media Social Marketing Media Planning 96

Biznology

APRIL 18, 2014

.” After all, someone else does all the work and you sit back comfortable that you know what a “good” click-through rate is, or how long your email subject line should be, or which social media channel generates the most leads. Do your own analytics! Frequency of social media posts and email newsletters.

Analytics 80

Analytics Content Marketing Ad Frequency Content 80

Oktopost

FEBRUARY 23, 2021

Whether we’re looking for up-to-the-minute news of the world or silly distractions to escape from it, we turn to the same place — social media. Businesses of all sizes now understand how important it is to engage in social media marketing. Almost half of the world’s people are on social media.

Social Media 62

Social Media Media Allocation Ideal Customer Profiles 62

SocialPilot

FEBRUARY 26, 2024

Generative AI can analyze large amounts of data to identify patterns, predict consumer behavior, personalize content, optimize ad placements, and automate email marketing and customer service tasks. Data Analytics Data analytics is the most promising use case of AI in marketing. But how exactly are marketers using AI?

Marketing AI 70

Marketing AI Work Management Marketing Budget Marketing Management 70

Huptech Web

APRIL 30, 2024

The formula is; To Calculate RPR for your store , you’ll need to access two customer data points from Shopify Analytics. Go to the Analytics section on the dashboard. Before building a program or a system, research and figure out what your customers are really into— social media is your biggest ally. Click on Reports.

Purchase 52

Purchase Examples Lead Ranking Click Rate 52

Pam Didner

SEPTEMBER 13, 2022

It’s pretty plain because no bells and whistles have been added to liven it up yet…. Once published, you can (and should) promote it through various outbound channels, such as Facebook, Twitter, email campaigns, paid media, and more. Do the same for social media posts. Total users and frequency. Content formats.

ROI 91

ROI Effectiveness Planning Content Marketing 91

PureB2B

MARCH 21, 2019

With over 3 billion people using social media globally, it’s safe to say that certain social platforms can be a gold mine for your lead generation efforts. Becoming a well-rounded B2B marketer means conquering your way through social media. Wrong Metrics for Social Media ROI. Highlighting Reach Rather than Engagement.

Lead Generation 48

Lead Generation Social Media Generation Ad Frequency 48

NuSpark Consulting

JUNE 8, 2013

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. I use it to buy display, video, social ads, and mobile ads, amny times on a CPA basis.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Martech

JANUARY 3, 2023

On top of that, many of the media measurement approaches (e.g., brand lift survey, ad impression/frequency management) rely heavily on third-party cookies. The solution is a mix of tactics, including first-party audiences activated via walled gardens (Facebook, YouTube, Amazon, Tiktok, etc.). Deepening consumer insights.

Lead Ranking 93

Lead Ranking Lead Scoring Work Management Paid Search Agency 93

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? That’s where metrics come in.

Brand Identity 106

Brand Identity Branding Aggregators Marketing Analytics Tools 106

Digilant

MAY 23, 2023

Regarding how people consume media in 2023, consumers are: shifting from cable to CTV. All of these trends mean you have to make a choice — rely on traditional forms of media knowing there may be a smaller, less engaged audience or shift your media budget and test the waters of these new emerging channels.

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

Digilant

MAY 23, 2023

Regarding how people consume media in 2023, consumers are: shifting from cable to CTV. All of these trends mean you have to make a choice — rely on traditional forms of media knowing there may be a smaller, less engaged audience or shift your media budget and test the waters of these new emerging channels.

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

Bluetext

SEPTEMBER 3, 2021

Have you ever searched for a term or product, then had to wade through a sea of ads before you could find what you were looking for? What’s even more frustrating is seeing the same ads over and over again. Keep reading to learn 4 ways you can avoid wasting your paid media budget: 1. Decrease Ad Frequency.

Paid Search Agency 26

Paid Search Agency Paid Content Advertising Agencies Social Media 26

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

Social Media 141

Social Media ROI Media Correlation 141

PureB2B

MAY 30, 2022

Frequency of their visits and how often they return. ‍ Enhanced ad campaigns. How many times have you been served an ad on Facebook, Google or LinkedIn that manages to reach you at exactly the right time? Frequency coupled with type of intent is a phenomenal way to increase leads and sales. Traffic sources.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Sprout Social

FEBRUARY 16, 2022

Similar to other social media platforms, YouTube’s algorithm has changed as the site has evolved. Global ad revenue is 19.77 Global ad revenue is 19.77 The next highest usage was Facebook at 68%. In 2006, Nike’s Ronaldinho ad became the first video to reach 1 million views on the platform. 2012: Watch time.

Youtube 119

Youtube Lead Scoring Lead Ranking Ad Frequency 119

Martech Advisor

SEPTEMBER 4, 2019

Programmatic advertising platforms help advertisers/brands manage their ad campaigns effectively. It also helps publishers optimally leverage their ad inventory. Here are the top five programmatic ad platforms for 2020 and beyond. The programmatic display ad spend in the U.S. is forecasted to reach $68.87

Advertising Agencies 85

Advertising Agencies Advertisements Advertising Paid Search Agency 85

The Lead Agency

APRIL 14, 2024

From your episodes, you could pull a quote and post it on social media. You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads. They could be sliced up into shorter-form content to capture attention on social media platforms like Facebook and LinkedIn.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Anyword

APRIL 4, 2019

In the wake of ongoing Facebook changes, we launched The Keywee Facebook CPC Tracker to provide publishers with monthly updates on Facebook CPCs and industry trends, based on analysis of data from over 500 publishers. They’ll not only increase the frequency of current shows, but also introduce new, standalone podcasts.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

Sprout Social

MARCH 7, 2024

A social analytics tool like Sprout Social helps you conduct market research on social channels using advanced social media listening. SEO campaigns A competitive analysis report for an SEO campaign should focus on evaluating the content marketing, social media presence and SEO strategies of competitors.

Analysis 90

Analysis Marketing AI Examples SWOT 90

Launch Marketing

AUGUST 10, 2017

Marketers know both the importance of Return on Investment (ROI) and a well-executed social media plan. But when it comes to social media ROI, how do you calculate the return on all of your efforts? If your B2B organization is new to social media , it may be difficult to come up with a measurable goal for each metric or channel.

Social Media 48

Social Media ROI Social Marketing Paid Social Agency 48

Buffer

NOVEMBER 8, 2018

Average posting frequency per month. Delmondo is a Facebook and Instagram Media Solutions Partner and was the first to launch Instagram Stories analytics in the summer of 2017. It’s long been debated whether or not posting more leads to better results on social media. Average posting frequency per month.

Research 111

Research Verticals Cost Per Click Ad Frequency 111

Optinmonster

FEBRUARY 21, 2024

We put a big focus on adding as many links to our pillar content as possible, so it has an easier time ranking in the search engines. On the other hand, when you stop paying for ads, the traffic stops. People start to share the post on social media, which helps Google to see that your new post is important.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Customer Experience Matrix

OCTOBER 15, 2015

Everstring announced a $65 million funding round and new ad targeting product on Tuesday. (It But the new Everstring product isn’t the usual sharing of a prospect list with an ad platform, as in display retargeting, Facebook Custom Audiences , or LinkedIn Lead Accelerator.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120