Convince & Convert

JANUARY 22, 2015

Is Red Bull a media company or a beverage company? If Red Bull wanted to, the company could probably sell ads against its own content marketing. But there’s no disputing that, for now, at least, Red Bull’s content operation functions very much like a media company. Image via BigStockPhoto.com. The Programmatic Content Play.

Ad Exchange 145

Ad Exchange Intent Signal Viral Marketing Distribution 145

Sprout Social

JANUARY 12, 2022

Although word of mouth marketing is a form of advertising, keep in mind that WOM doesn’t represent an ad or ads. Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. Either on-site, social media, Google or third-party review aggregators. Far from it, actually.

Word of Mouth 131

Word of Mouth Paid Content Conversion Work Management 131

Contently

MAY 2, 2018

Not including bulk orders for organizations that have me come speak in exchange for buying a lot of books.). Here’s some rough analysis: Leaders: LinkedIn, Twitter, airport bookstores, cable TV (CNN & Bloomberg), and the trusty ol’ email inbox. Viral lift is the cherry on top of a good content strategy, not the cake.

Top of Funnel 167

Top of Funnel Campaigns Optimization Planning 167

Optinmonster

APRIL 11, 2024

Do you want to get more email leads from your social media platforms? Want to know how to convert your social media following into potential leads? Social media is a great tool to attract an online following. In this post, I’ll share 9 ways that you can use social media to grow your email list.

Social Media 90

Social Media Media Ideal Customer Profiles Lock-In 90

Outgrow

FEBRUARY 25, 2021

Source: Twitter. Ad Campaigns and Retargeting Campaigns. Ads are one of the engines of growth as talked about by Eric Ries, author of The Lean Startup. Well-planned ad campaigns aim at reducing the cost per click (CPC) and increasing the Lifetime Value of customers (CLV). It’s free of cost! Influencer Campaigns.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. We asked team members to highlight content pieces that provided value to their day-to-day responsibilities, offered inspiration, or added to their professional development.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Chris Koch

MAY 21, 2010

Social media is beginning to teach us that long qual forms are going the way of the dodo. Especially as social media takes off, we’re finding that prospects and customers have less and less patience for giving us that information. The expectation on Twitter is that 99.9% I admit it; I’m a Twitter bigot.

Privacy 100

Privacy B2B Marketing Lead Ranking B2B 100

Outgrow

JANUARY 11, 2021

We bet you know about the viral BuzzFeed quizzes – again, brilliant lead magnets! 9 Twitter Lead Generation Card. Twitter cards are magical! You can get your Twitter audience to sign up for your email list without them leaving Twitter. Build real relationships with just a few ads. Now you do!

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works. New YouTube video that goes viral.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Biznology

JANUARY 9, 2014

Research by Technorati has found that digital influencers are quickly outpacing traditional media in terms of ability to win consumer trust. This product is the secret behind the viral content of many notable brands, including HomeDepot, GoDaddy, and Groupon. Do you really know who’s following you on Twitter? BuzzStream.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

FMG Suite

FEBRUARY 9, 2022

The incredible thing about the internet is the potential to spread information; from word of mouth, virality, and contact pages. The faster you can exchange messages with a consumer the better chance you have to bring them on as a customer. Link to any social media including Facebook, Twitter, LinkedIn, etc.

Contacts 52

Contacts Practices Examples Best Practices 52

Outbrain

SEPTEMBER 21, 2020

Stories of successful media campaigns often feature a brand going against the grain of common knowledge to create a uniquely innovative strategy. Social Media Memes. There is an emerging social media pop culture entirely spearheaded by memes. It is difficult to say precisely that the ad was successful or it wasn’t.

Brand Identity 29

Brand Identity Branding Business Ad Exchange 29

SmartBug Media

MARCH 9, 2023

In today's digital marketing landscape, it is essential to understand the difference between earned, paid, and owned media. From website content to social ads, each type of media has its own benefits, and they can be used in combination with one another to maximize effectiveness. Now, let’s dig deeper.

Paid Content 97

Paid Content Cost Per Click Media Ad Exchange 97

Hubspot

JUNE 4, 2013

Twitter''s short-form video app, Vine, is finally available on Android, Gizmodo reports with a hearty “Huzzah.” Twitter boss Jack Dorsey (below) is making creepy mini-movies. internet users, leaping past Twitter, eMarketer reports , drawing on a survey from Burst Media. 4) Apple Ad Exchange. We’ll see.

Ad Exchange 28

Ad Exchange Emarketing Marketing Proposals Viral Marketing 28

SnapApp

JANUARY 30, 2012

Beyond engaging consumers and inspiring word-of-mouth buzz, contests can generate strong returns in the form of leads, feedback, PR, and social media growth. After running 31 days of giveaways, the company saw returns in the form of 100,000 entries, 30,000 shares, 1,500 fan page likes and several hundred new followers on Twitter.

Blogger 48

Blogger Word of Mouth Ad Exchange Viral Marketing 48

Outgrow

DECEMBER 4, 2021

How to Leverage Interactive Posts for Social Media? . If you are looking for effective ways to improve your engagement on social media, you’ve come to the right place. In this blog, we are going to discuss how you can engage better with interactive posts for social media. What is an Interactive Social Media Post?

Social Media 98

Social Media Media Interactive Marketing Paid Search Agency 98

Sprout Social

NOVEMBER 3, 2021

There are a few ways to do this: Pay for ads on Google. Or, master the art of social media marketing. Then building an effective social media following is key. With the right methods, it’s possible to build a social media following and an audience that engages with your content. Optimize your social media profiles.

Social Media 135

Social Media Media Tips Ideal Customer Profiles 135

Convince & Convert

AUGUST 2, 2012

This is Episode 27 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Jay Baer plus Eric Boggs ‘s Social Media Stat of the Week ( This week : 76% of CMOs think that social has a measurable impact on sales and social data impacts decisions for 89% of CMOs.). Eric : Hello, Jay.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Optinmonster

NOVEMBER 20, 2023

Boost Your Social Media Followers. Online giveaways and contests can quickly boost your social media followers when you offer additional entries to your giveaway in exchange for follows. Viral online giveaways will increase brand awareness and bring more people in contact with your business. Generate Targeted Leads.

Marketing Automation Services 74

Marketing Automation Services Tools Best Practices Paid Search Agency 74

Single Grain

NOVEMBER 10, 2023

An engagement pod is a strategy used primarily on social media platforms, where a group of like-minded individuals agree to engage with each other’s content to boost its presence and engagement metrics. Algorithmic Risks: Social media platforms are becoming more proficient at identifying inauthentic engagement.

Viral Marketing 52

Viral Marketing Word of Mouth Social Media Ad Exchange 52

LeadSquared

MAY 20, 2015

In which case, it would go viral. Are you just adding to the junk? a) If you can get an in-house video created , do it, and run ads on YouTube. YouTube Ads. This was the video ad that they used: Target audience: residents of New York & South Florida. Chosen ad type: YouTube’s TrueView In-stream ads.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Directive Agency

APRIL 15, 2022

Potential customers become aware of Visme through blog content, landing pages, YouTube videos, social media ads or referrals. You can solve this by implementing a clean, easily navigable landing page design and adding prominent CTAs in the right places. For example, they might hear about you from a blog post, video or ad.

Paid Content 105

Paid Content Enterprise Management Work Management Marketing Management 105

Martech Advisor

JANUARY 16, 2020

If you’re familiar with traditional media or advertising, you would have heard the terms above-the-line (ATL) and below-the-line (BTL). Also known as above-the-line (ATL) advertising, traditional advertising includes media such as television, radio, print (newspapers, magazines, etc.), Display ads. Social media ads.

Paid Search Agency 122

Paid Search Agency Practices Examples Advertising Agencies 122

Huptech Web

OCTOBER 13, 2023

To Conclude Introduction How many followers do you have on social media? From the digital hustle of social media and email to the star-studded partnerships with influencers and good old-fashioned face-to-face interactions, the channels for sharing your content are as diverse as your audience. 1000, 100K, or 1M? Are you one of them?

Paid Content 52

Paid Content Distribution Advertising Agencies Content 52

BuzzSumo

APRIL 9, 2019

One of the most common is, “Influencers can drive awareness for your brand because they have large audiences on social media.”. If an influencer mentions me on social media, or an influencer shares something from our brand, it will drive awareness and traffic. Most marketers start and end their search for influencers on social media.

Marketing Analytics Tools 110

Marketing Analytics Tools Lead Ranking Blogger Social Media 110

Hubspot

MARCH 27, 2017

Sometimes an event is so remarkably big that it completely takes over social media for a few hours, or even days. Think back to the last awards show, sporting event, or viral meme -- how many tweets about it popped onto your Twitter timeline? Last year, however, Twitter opened up Moments for all Twitter users.

Twitter 28

Twitter Ad Exchange Custom Publishing Multi-Channel 28

SmartBug Media

NOVEMBER 18, 2022

This can look like someone coming to your website, clicking a social media post, or downloading literature about a question they’re asking. A/B tests take one item to test—like a landing page template or ad graphic—and measure which generates the most views or conversions. Hashtag You can’t have social media without the hashtag.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

seo.co

OCTOBER 11, 2021

Online video consumption and video ad spend continues to grow. Viral videos can earn you tons of backlinks to increase the domain authority of your site. For example, Facebook and Twitter have both released features that allow the auto-playing of videos in users’ newsfeeds upon scrolling in the past year. Creating Viral Videos.

SEO 98

SEO Video Marketing Promotion Optimization 98

seo.co

JANUARY 27, 2022

As the name suggests, marketers pay for these links to be placed in articles, blog posts, news stories, and social media posts. Organic – or earned – links involve no exchange of money or pressure from the brand that’s being linked. Local media outlets are some of the best places to look for publishing opportunities. Look Local.

Paid Content 98

Paid Content Traffic Viral Marketing Content 98

Buffer

OCTOBER 15, 2018

Join 18,000+ weekly listeners for the Buffer podcast, The Science of Social Media , where we bring you the latest and greatest in social media marketing news, updates, stories, insights, and actionable takeaways. I’m Hailley Griffis and this is The Science of Social Media , a podcast by Buffer. Let’s dive in!

ROI 93

ROI Top of Funnel Advertising Agencies Paid Search Agency 93

Single Grain

AUGUST 15, 2023

specialization includes SEO, content marketing, community marketing, paid ads, infuencer marketing, and social media marketing. Their social media experts help you build and manage communities over platforms like Twitter, Facebook, and Discord. Their PR team can secure your brand coverage across multiple platforms.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 52

PureB2B

JANUARY 31, 2019

Case in point: Finance and trade website Trading Strategy Guides added almost 11,000 targeted subscribers to their email list in just one month by using a content locking script. In a case study by Miles Anthony Smith, he presented a growth of 575% in organic traffic after adding evergreen content on his blog. The average person has 7.6

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Generation 62

Whale Pages

MARCH 4, 2020

We did all of this organically with no paid ads, no domain authority and zero social followers. We probably followed them on Twitter, or liked something they posted. Excessive link exchanges (“Link to me and I’ll link to you”) or partner pages exclusively for the sake of cross-linking. We earned it ??! .

Case Studies 98

Case Studies Case Study Studies Top of Funnel 98

Single Grain

JULY 22, 2022

Thus, they can amplify your business’ scalability while maintaining a high ROAS on ads and ROI in general. specialization includes SEO, content marketing, community marketing, paid ads, infuencer marketing, and social media marketing. Community building and management over Twitter and Discord. Top Clients: Amazon.

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 64

Content Marketing Institute

JUNE 27, 2018

By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. The problem is that social media marketing is notoriously self-centered. BuzzSumo is the mother of all social-measuring and virality tools. Yet, curating and collaborating is essential. Click to enlarge.

Curation 111

Curation Tools Enterprise Management Content 111

Unbounce

MARCH 8, 2023

Jessica Meher, CEO and Co-Founder of Wonderment , put it really well on Twitter: So many #SaaS companies today produce the same content mktg formulas as they did 10 years ago. As an example, Andrew suggests watching this video on YouTube that recently went viral: Vance’s Incredible 365-day Transformation. How cool is that?

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Scoring 52

Conductor

MARCH 23, 2022

This can mean quickly responding to customer engagement on social media, taking advantage of big moments in pop culture with timely content, or joining in on an emerging trend as it takes off. However, RTM is ideal for connecting with consumers by breaching traditional ad space and interacting directly.

Lead Scoring 97

Lead Scoring Lead Ranking Enterprise Management Planning 97