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Navigating the creator economy: Strategies for brands and marketing teams

Martech

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Here’s a great scope of work template from Influencer Marketing Hub.

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The Best of B2B Marketing Exchange: 8 B2BMX 2023 Highlights to Watch This Year

Content4Demand

The lucky marketers registered for the 2023 B2B Marketing Exchange have some pretty fantastic sessions in store for them. Economic uncertainty has followed us into the new year and advertisers are taking a second look at their ad budgets. Are We Ready to Trust the Machines? So why is everyone using the same playbook? to 11:15 a.m.

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LinkedIn Advertising Best Practices and Advanced Tips

Webbiquity

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. The platform has more than 900 million users worldwide.

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How to Increase Sales With Social Media: 9 Expert Tips

Optinmonster

In the free version of RafflePress, you can: Design gorgeous free giveaway templates with a drag and drop builder. Extra giveaway templates for Instagram, Twitter, Facebook, and YouTube. You can also get this content on your website by adding a social media feed. Integrate with major social media platforms.

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How to Promote Your Website for Free

Optinmonster

Offer a Lead Magnet A lead magnet is something that you offer visitors in exchange for subscribing to your email newsletter. If you create a super useful free tool like a template or cheat sheet, chances are anyone who downloads it will open it more than once. You can upload the full video to YouTube and share short clips on TikTok.

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How to Build Your Small Business Email List Like the Big Guys

BenchmarkONE

Facebook, LinkedIn, YouTube, and Instagram profiles are great spots to let people know they can subscribe to get company news, free resources, or exclusive offers. Add subscription information to your business cards, or set up a spot where visitors can drop their business cards in exchange for a gift. Third-party sites.

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9 Powerful Ways to Explode Your Email List with Social Media

Optinmonster

Related content: How to Create a Winning Email Marketing Strategy 9 Ways to Grow Your Email List With Social Media Host Twitter Chats Create Facebook Ads Promote Your Gated Content Leverage LinkedIn Groups Run a Giveaway Contest Create CTA Cards on YouTube Capture Leads on LinkedIn Host Webinars with Google Meet Leverage Instagram Stories 1.