KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. We asked team members to highlight content pieces that provided value to their day-to-day responsibilities, offered inspiration, or added to their professional development.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Chris Koch

MAY 21, 2010

The expectation on Twitter is that 99.9% of the time any link that you put in a tweet is going to lead to accessible content. Twitter etiquette, at least as I observe it, is that if the information that you’re linking to is gated, you take up some of that precious 140-character real estate to inform people of that fact.

Privacy 100

Privacy B2B Marketing Lead Ranking B2B 100

Brandpoint

JULY 24, 2018

Don’t worry about going viral – in fact, that’s a pretty unrealistic goal. If one competitor posts every day to Facebook and only gets one or two “likes,” but receives multiple retweets and responses on Twitter, then you may want to start refining your Twitter game. Not scheduling. Not researching.

Social Media 96

Social Media Social Marketing Media Planning 96

Anyword

JANUARY 26, 2022

This is the best way to get sales from a potential customer or information from a potential lead. The most common among them include: Good social media copywriting allows you to communicate with your target audience using platforms that are open for discussions and a healthy exchange of viewpoints. Anyword and Social Media Copywriting.

Copywriting 40

Copywriting Social Media Media Customer Satisfaction 40

Optinmonster

APRIL 11, 2024

Do you want to get more email leads from your social media platforms? Want to know how to convert your social media following into potential leads? It’s so easy to get carried away with the idea of thousands of X.com (formerly Twitter) followers and Facebook fans. Generating leads on Twitter comes down to offering value.

Social Media 93

Social Media Media Ideal Customer Profiles Lock-In 93

Biznology

JANUARY 9, 2014

This product is the secret behind the viral content of many notable brands, including HomeDepot, GoDaddy, and Groupon. Designed especially for agencies and PR Pros, InkyBee is a product for managing your influencer outreach and communications – with the added benefit of visually rich, easy-to-consume reporting. BuzzStream.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

SnapApp

JANUARY 30, 2012

Beyond engaging consumers and inspiring word-of-mouth buzz, contests can generate strong returns in the form of leads, feedback, PR, and social media growth. As one example, baby product retailer Magic Beans generated more than 100,000 leads in a month. likes , and 2 thousand Twitter followers.

Word of Mouth 48

Word of Mouth Blogger Ad Exchange Viral Marketing 48

LeadSquared

MAY 20, 2015

In which case, it would go viral. Are you just adding to the junk? b) You can even create video testimonials during the exam seasons, or for your lead capture landing pages. a) If you can get an in-house video created , do it, and run ads on YouTube. YouTube Ads. The campaign was for Nassau Paradise Islands.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

SmartBug Media

MARCH 9, 2023

From website content to social ads, each type of media has its own benefits, and they can be used in combination with one another to maximize effectiveness. These are typically organic pieces of content and can include mentions in online publications, customer reviews, retweets on social media, and viral videos.

Paid Content 97

Paid Content Cost Per Click Media Ad Exchange 97

Optinmonster

NOVEMBER 20, 2023

Are you looking for the best online giveaway tool to increase followers , boost traffic , and generate more leads ? If you select the right prize, an online giveaway is a great way of attracting qualified leads to your site. Generate Targeted Leads. The only problem? Boost Your Social Media Followers. Everyone’s a winner!

Marketing Automation Services 77

Marketing Automation Services Tools Best Practices Paid Search Agency 77

Unbounce

APRIL 23, 2019

Lead generation is the number one challenge for marketers today. And it’s only going to get harder now that most Google search results pages have become saturated with promotional lead magnets masquerading as “great” content. Use these ideas as inspiration for your next lead gen campaign. Jump to a Creative Lead Gen Example.

Lead Gen 145

Lead Gen Creativity Sales Qualified Leads Lead Scoring 145

Unbounce

MARCH 8, 2023

Lead generation is the number one challenge for marketers today. Jessica Meher, CEO and Co-Founder of Wonderment , put it really well on Twitter: So many #SaaS companies today produce the same content mktg formulas as they did 10 years ago. So: How do you come up with truly great ideas for lead generation campaigns?

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Scoring 52

Convince & Convert

AUGUST 2, 2012

Jay : Yeah, but 76% of CMOs saying that social media leads to measurable outcomes is interesting, because the research that we looked at, jeez, even recently, last week from the previous Altimeter Report , showed that CMOs really had a hard time making that happen. One is that standalone display ads are by themselves less effective.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Single Grain

NOVEMBER 10, 2023

Think of it like a thought-sharing or experience-sharing discussion group where people exchange ideas and engage with each other’s content that is centered around a specific topic. This quest for uniformity can lead to a lack of originality , resulting in a sea of indistinguishable posts that mirror one another.

Viral Marketing 52

Viral Marketing Word of Mouth Social Media Ad Exchange 52

Directive Agency

APRIL 15, 2022

Potential customers become aware of Visme through blog content, landing pages, YouTube videos, social media ads or referrals. Leads evaluate Visme by using the free version, engaging with newsletters, reading online reviews and comparing it to competing software. For example, they might hear about you from a blog post, video or ad.

Paid Content 105

Paid Content Enterprise Management Work Management Marketing Management 105

PureB2B

JANUARY 31, 2019

We’ll be ringing in 2022 no differently with a new set of B2B lead generation strategies to consider. The digital marketing landscape is constantly changing, which means B2B lead generation tactics are also evolving. 65% percent of businesses are saying that lead generation is their biggest marketing challenge.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Generation 62

PureB2B

JANUARY 31, 2019

We’ll be ringing in 2019 no differently with a new set of B2B lead generation strategies you should watch out for. The digital marketing landscape is constantly changing, which means B2B lead generation tactics are evolving as well. 65% percent of businesses are saying that lead generation is their biggest marketing challenge.

Lead Generation 59

Lead Generation Lead Scoring Lead Ranking Generation 59

Outgrow

DECEMBER 4, 2021

The most important benefit of interactive posts for social media is that it helps in lead generation. Through such content, you can easily capture user data that can further guide your marketing efforts such as lead nurturing and retargeting campaigns. You will see the number of shares, likes, and comments skyrocket (think viral)!

Social Media 98

Social Media Media Interactive Marketing Paid Search Agency 98

Conductor

MARCH 23, 2022

To learn what real-time marketing is and how you can successfully incorporate it into your marketing strategy, check out these best practices and explore successful examples from today’s leading brands. However, RTM is ideal for connecting with consumers by breaching traditional ad space and interacting directly.

Lead Scoring 97

Lead Scoring Lead Ranking Enterprise Management Planning 97

PureB2B

JANUARY 23, 2019

We’ll be ringing in 2019 no differently with a new set of B2B lead generation strategies you should watch out for. The digital marketing landscape is constantly changing, which means B2B lead generation tactics are evolving as well. 65% percent of businesses are saying that lead generation is their biggest marketing challenge.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Generation 48

Martech Advisor

JANUARY 16, 2020

Often considered as a traditional form of marketing, outbound marketing is defined as a set of tactics initiated by a brand to connect with the maximum potential customers to drive brand awareness and generate leads at scale. Spotify Ran a Witty Billboard Ad Campaign in December 2017 to Highlight the Listening Habits of Spotify Users.

Paid Search Agency 122

Paid Search Agency Practices Examples Advertising Agencies 122

SmartBug Media

NOVEMBER 18, 2022

But just like some marketing leads are better than others, you’ve got to remember that quantity isn’t necessarily the most important factor with inbound marketing terms. A/B tests take one item to test—like a landing page template or ad graphic—and measure which generates the most views or conversions.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

BuzzSumo

APRIL 9, 2019

Sometimes, the official Twitter account of Google Analytics shares my articles. Even viral events last for a few days at most. They may be isolated on the social network, which isn’t where leads are born. It really means there must be a fair value exchange. If they run a Twitter chat, they might consider you as a guest.

Marketing Analytics Tools 110

Marketing Analytics Tools Lead Ranking Blogger Social Media 110

Single Grain

AUGUST 15, 2023

1) Single Grain Single Grain is a leading full-service digital marketing agency and Web 3.0 specialization includes SEO, content marketing, community marketing, paid ads, infuencer marketing, and social media marketing. Their social media experts help you build and manage communities over platforms like Twitter, Facebook, and Discord.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 52

seo.co

JANUARY 27, 2022

Organic – or earned – links involve no exchange of money or pressure from the brand that’s being linked. Interviews with leading experts can also help you gain some traction. This can happen in the comment section of a blog post, as well as on social media platforms like Facebook, Instagram, and Twitter. Earned Links.

Paid Content 98

Paid Content Traffic Viral Marketing Content 98

Whale Pages

MARCH 4, 2020

We did all of this organically with no paid ads, no domain authority and zero social followers. We probably followed them on Twitter, or liked something they posted. Excessive link exchanges (“Link to me and I’ll link to you”) or partner pages exclusively for the sake of cross-linking. We earned it ??! .

Case Studies 98

Case Studies Case Study Studies Top of Funnel 98

Single Grain

JULY 22, 2022

Thus, they can amplify your business’ scalability while maintaining a high ROAS on ads and ROI in general. Hence, you can benefit from top automation tools at reduced pricing when you partner with a leading Web3 marketing company. Single Grain is a leading full-service digital marketing agency and Web 3.0 Results Tracking.

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 64

Buffer

OCTOBER 15, 2018

Which leads us to types of influencers. Everyone talks so much about optimizing content for search engines these days, that virality and sharing often gets lost in the equation. Or you can feature influencers in your social media ads or on your website. We would all love to say hello to you on social media – especially Twitter!

ROI 93

ROI Top of Funnel Advertising Agencies Paid Search Agency 93

Marketing Insider Group

DECEMBER 8, 2020

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The Top B2B Lead Generation Strategies. 61% percent of businesses say that lead generation is their biggest marketing challeng e. It’s easier to convert leads once you’ve gained their trust.

Lead Ranking 349

Lead Ranking Lead Generation Paid Content Lead Scoring 349

SmartBug Media

MARCH 14, 2019

On top of posting regularly and promoting content on social, there are other strategies to increase your content’s discoverability, including posting on Medium, a publishing platform launched in 2012 by Twitter’s former CEO, Ev Williams. What kind of content would they share on their personal Twitter or send in an email to a colleague?

Advertising Mediums 58

Advertising Mediums Paid Search Agency Practices Ads 58

Hubspot

NOVEMBER 1, 2016

It’s been a year since Twitter polls became an option for users to engage, entertain, and survey their social media audience. And just recently we’ve found ourselves asking, “Are there any brands out there that are really using Twitter Polls well? ”. Thanks to the introduction of Twitter polls, all that's changed. 1) The Muse.

Twitter 28

Twitter Examples Brand Identity Branding 28

Single Grain

MARCH 14, 2022

A Community Management Agency is a marketing company that specializes in crypto community management – the practice of informing and engaging audiences in top mediums such as Discord, Telegram, Twitter, Facebook, Reddit and other online channels. It's a good idea to start community management as soon as you plan your first ICO. 2) Blockwiz.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Communities Work Management 52

Contently

MAY 19, 2016

On a microsite, people can create shareable GIFs by adding a tagline to Coke-themed visuals. Despite this overprotective filter, users with their own off-brand feelings found ways around it on Twitter and Tumblr: First attempt to #GIFthefeeling , unsuccessful. And hashtags that get hijacked by users tend to go viral.

User-Generated Content 113

User-Generated Content Generation Microsite Content 113

Outgrow

FEBRUARY 22, 2022

– ebooks act as a fantastic lead magnet. Calculators too act as fantastic lead magnets. Bare Anatomy Skin Analysis Quiz pops up as a lead magnet on their website. Landing pages can be used for anything starting from post-ad experiences to webinars and podcasts. Ebooks have traditionally been used to act as a guide.

Distribution 59

Distribution Webinar Metrics Outgrow Marketing & Strategy 59

Hubspot

SEPTEMBER 26, 2013

Blogging is a core component of inbound marketing as it can accomplish several initiatives simultaneously, such as website traffic growth, thought leadership, and lead generation. The bottom of the funnel refers to a stage of the buying process leads reach when they’re just about to close as new customers. Business Blogging.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Hubspot

NOVEMBER 9, 2023

Despite dating all the way back to the MySpace era , marketing on X (formerly called Twitter) is still untouched for many businesses. The concept of “tweets,” Twitter itself as the original brand, and that little blue bird we all recognize have changed since Elon Musk took over the platform in 2022. The tempo is fast.

Twitter 71

Twitter Ideal Customer Profiles Ad Exchange Curation 71

Hubspot

OCTOBER 28, 2019

One helpful way to get inspiration for effective and memorable ads or multimedia marketing campaigns is to look at past campaigns that have been successful -- or even award-winning. The New York Times' 2018 ad, "The Truth is Worth It: Perseverance," focuses on the long, often challenging path towards verifying facts for a story.

Paid Content 61

Paid Content Campaigns Planning Paid Search Agency 61