Martech

JULY 13, 2021

Marketing to physicians was notoriously difficult even before the pandemic made face-to-face meetings and conferences vanish almost overnight. At the time, digital ads didn’t even register as one of the top direct-to-physician (DTP) marketing expenditures, per the following chart: Source: Pewtrusts.org.

Paid Search Agency 135

Paid Search Agency Allocation Advertising Agencies Ad Exchange 135

Televerde

APRIL 30, 2024

In practice, contact acquisition involves gathering essential information from prospects—names, email addresses, company information, and more—to facilitate direct and personalized communication at every stage of their buying journey. Implementing technology tools like CRM systems and AI supports contact acquisition at scale.

Acquisitions 52

Acquisitions Contacts Paid Content Process 52

Martech

AUGUST 9, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and let’s continue stitching it all together. Data and confused: The increasing complexity of ad targeting . “As I mean the topics and themes we cover every week.

Facebook 113

Facebook Ad Exchange Advertising Agencies Mobile Advertising 113

Onalytica B2B

DECEMBER 14, 2017

It requires a PR culture of building 1-to-1 relationships with a marketing activation of scaling engagement with a 1-to-many model. An added challenge is that there’s no one size fits all approach. You also have to share the work they do and have a personal exchange. it’s a real give and take.”

Ad Exchange 233

Ad Exchange Work Management B2B Thought Leadership Marketing Management 233

Digilant

AUGUST 10, 2023

programmatic digital display ad spending is expected to reach nearly $150 billion , accounting for more than 90 percent of total digital display ad spending. Programmatic advertising is a vital part of the modern marketing playbook. There are multiple ways to buy ads programmatically. In 2023, U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

programmatic digital display ad spending is expected to reach nearly $150 billion , accounting for more than 90 percent of total digital display ad spending. Programmatic advertising is a vital part of the modern marketing playbook. There are multiple ways to buy ads programmatically. In 2023, U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? Programmatic ad-buying.

Advertising Agencies 111

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 111

Valasys

MAY 1, 2024

Connected Television Ad Promotion – A New Trend The implication of Google for the CTV advertising growth is that more and more people can be reached. As the population of streaming services and smart TV devices grows, ad-targeters are lured into the premium, branded, and secured environment that CTV can offer them.

Marketing AI 40

Marketing AI Google Advertising Agencies Ad Exchange 40

Customer Experience Matrix

OCTOBER 15, 2015

Everstring announced a $65 million funding round and new ad targeting product on Tuesday. (It It also released a new survey on predictive marketing which is probably interesting, but I just can't face after last weekend’s data binge.) But the new product is what’s really intriguing.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120

Liveintent

SEPTEMBER 7, 2021

Major brands like Walmart, Target, CVS, and Kroger have launched their own retail media networks. These big retailers are further solidifying their presence in eCommerce and retail through their own retail media networks. SMBs can implement similar strategies to launch retail media networks that help drive revenue.

Ideal Customer Profiles 125

Ideal Customer Profiles Media Advertising Agencies Mobile Advertising 125

Sprout Social

DECEMBER 5, 2023

But after running a follow-up survey of our own audience and comparing our findings to third-party data, we realized consumer views about social marketers were mostly spot-on. Who are social media marketers, really? All data sources pointed to most social media marketers being Millennial white women.

Social Media 115

Social Media Paid Search Agency Media Advertising Agencies 115

readwrite

MAY 14, 2022

The programmatic advertising industry has experienced a meteoric rise and swift adoption in 2022, becoming the most prominent digital advertising ad display method. At the end of 2021, programmatic ads expenditure reached over $150 billion, constituting about 71% of the entire digital ad spending.

Advertising Agencies 126

Advertising Agencies Advertisements Advertising Paid Search Agency 126

Martech

JULY 12, 2023

As a result, their marketers can now run more targeted — and therefore more efficient and effective — activations, for example, in paid media. Data privacy and compliance take precedence; all personally identifiable information (PII) is encrypted and masked. None of the parties have access to PII. their favorite ice cream).

Enterprise Management 89

Enterprise Management Work Management Marketing Management Advertising Agencies 89

ClearVoice

APRIL 15, 2020

More than ever, virtual events are serving not just to supplement in-person events — but are replacing them as a way to save on production costs, minimize headaches and engage audiences in a whole new way. As we look at a post-pandemic world, the sobering reality is: Never before have so many in-person industry events been at risk.

Webinar Metrics 76

Webinar Metrics Personalization Ad Exchange Conference 76

Oktopost

APRIL 26, 2021

It means that rather than developing engaging content and talking directly with an audience, content is pushed out, often automatically, to social media channels without a thought for the person who may be reading it. You never want to see that person again. Marketer Jay Baer said it all when he said: . Use humor thoughtfully.

Social Media 156

Social Media Media Ad Exchange Work Management 156

Liveintent

SEPTEMBER 9, 2021

Update: As per Apple, “Private Relay ensures all traffic leaving a user’s device is encrypted, so no one between the user and the website they are visiting can access and read it, not even Apple or the user’s network provider. Proxy environments are already common today with Gmail and Yahoo Mail being two notable examples.

Privacy Protection 122

Privacy Protection Privacy Ad Exchange Cost Per Thousand 122

Schubert B2B

JUNE 23, 2023

Did you know that 89% of B2B marketers use LinkedIn for lead generation? You can also take advantage of LinkedIn Ads and the Sales Navigator if you have the budget. In this blog post, we’ll explore some key strategies that will help any B2B marketer make the most out of using the platform for lead generation.

Linkedin 62

Linkedin Lead Scoring Lead Ranking Leads 62

Hinge Marketing

NOVEMBER 7, 2016

Personal branding is commanding a lot of attention these days, especially from job seekers and people trying to get ahead in the workplace. Here are seven critical tips that will build your personal brand and put you on the path to higher visibility. Top Personal Branding Tips. Let’s look at a quick example.

Personalization 94

Personalization Brand Identity Branding Tips 94

Inbox Insight

OCTOBER 27, 2023

Navigating the complex landscape of Marketing requires a deep understanding of your prospect’s journey. In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data. This information helps in understanding their perceived intent or their purchasing readiness.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

ClickZ

DECEMBER 24, 2020

30-second summary: Blockchain solutions are fast becoming mainstream in marketing, helping to eradicate advertising fraud that typically plagues the sector and proving their value in overcoming data inefficiency challenges. Disrupting marketing with blockchain technology. billion to $4.1 billion over the last two years.

Marketing Management 137

Marketing Management Paid Search Agency Lock-In Loyalty 137

Heinz Marketing

JUNE 7, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing Optimizing Your Attribution Model: How to stay scalable and flexible In today’s marketing landscape, attribution models are crucial tools that allow businesses to understand the customer journey and measure the effectiveness of various marketing channels.

Marketing Attribution 60

Marketing Attribution Enterprise Management Work Management Marketing Management 60

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. A well-managed online connection can lead to in-person interactions and eventually closed deals.

Tips 127

Tips Ideal Customer Profiles Work Management Marketing Management 127

Liveintent

OCTOBER 19, 2021

They can also employ different advertising tactics and formats across these channels, such as native, display, or sponsored advertising in addition to influencer and affiliate marketing. Now, many advertisers and marketers look to channels like Facebook and Google for the immense scale they promise. First-party data.

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

Launch Marketing

MAY 26, 2021

With almost 4 billion people on social media, the audience scale and exchange of information on this digital medium provides an enormous opportunity for leaders and organizations. Begin a thread on a topic of interest to you and your audience or jump in to provide value-added thoughts or encouragements on conversations already in motion.

Social Media 121

Social Media Social Marketing B2B Thought Leadership B2B Marketing 121

Unbounce

JUNE 28, 2022

But now, social media can also be used as an ecommerce market of its own: social commerce. If you’re a chronic social media scroller, you’ve probably seen typical social media ads that include an embedded link that takes you to the product page. billion market , expected to grow to $604.5 Source: Target/Instagram.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Zoominfo

JUNE 30, 2022

It’s not rocket science: the foundation of any successful marketing strategy is strong data. The tricky part is understanding the nuances of first-party and third-party data, to leverage each in a way that allows you to serve relevant ads to your target audiences. The same goes for event attendance, webinars , free trials, and demos.

Zoominfo 100

Zoominfo Advertising Agencies Privacy Work Management 100

Salesforce Marketing Cloud

NOVEMBER 29, 2023

This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. Access to new markets. Distributors.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

readwrite

DECEMBER 17, 2021

While the pandemic has had a huge, disruptive impact on marketing, it’s still crucial to observe what will happen in the digital marketing and advertising spaces. The more accurately marketers understand trends, the more chances they have to beat the competition. CTV, audio and dynamic ad creatives will define programmatic.

Paid Content 119

Paid Content Trends Paid Search Agency Ads 119

Rev

JANUARY 11, 2023

When most B2B companies set out to find new customers and increase sales, they rely on an outdated ideal customer profile, use one-size-fits-all marketing tactics and hope for the best. What if you could focus your marketing efforts and target potential customers with the highest likelihood of buying from you?

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? It’s no surprise that Instagram is the go-to network for influencers. As creators continue to dominate the platform, brands need to know how Instagram influencer marketing works. What is Instagram influencer marketing, anyway? Affiliate links.

Paid Content 106

Paid Content Paid Search Agency Advertising Agencies Top of Funnel 106

Martech

SEPTEMBER 28, 2021

Identity resolution platforms enable marketers to “close the loop” of customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels. Why do marketers need identity resolution platforms? What identity resolution platforms do.

Marketing Automation Services 113

Marketing Automation Services Privacy Enterprise Management Work Management 113

Hubspot

APRIL 9, 2021

Since its inception in 2009, real-time bidding (RTB) has become one of the most popular ways to purchase ad inventory online. But even for experienced marketers, this type of programmatic advertising can be a very confusing concept. An impression, which is when an ad is displayed on a user's screen, is the currency used in RTB.

Cost Per Thousand 84

Cost Per Thousand Ad Exchange Work Management Mobile Advertising 84

Hubspot

APRIL 2, 2021

Ever wonder who is behind those banner ads on the sites you visit the most? Or the Super Bowl ads we talk about for weeks after they've aired? When a brand gets a marketing budget, a portion of that typically goes to paid advertising. Some ad placements might be good for one set of goals, but bad for another.

Buy 87

Buy Work Management Cost Per Thousand Advertising Agencies 87

Envy

FEBRUARY 13, 2021

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. Marketing terms. Account Based Marketing ! Cost Per Click tells you how much it costs to get one person to click on your paid ad. Churn rate.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Optinmonster

DECEMBER 17, 2020

Well, the good news is you can add quizzes to your content marketing strategy, too. OptinMonster is the best tool for adding a popup to your site. You can collect the responses in WordPress and even connect it to your email marketing service. Send Personalized Recommendations. Have you ever wondered how they get it right?

Generation 111

Generation Lead Scoring Lead Ranking Leads 111

Optinmonster

DECEMBER 22, 2022

Email marketing is one of the most effective digital marketing strategies around. You can use email for generating leads as well as bringing them through your marketing funnel towards closing the sale. Email marketing is a top lead generation channel and most likely always will be. Email marketing is also easy to measure.

Lead Generation 89

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 89

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? How to build a word of mouth marketing strategy: 8 tactics and examples.

Word of Mouth 131

Word of Mouth Paid Content Conversion Work Management 131