Valasys

MAY 1, 2024

Two giants dominate the landscape: Facebook Ads or Google Ads. This blog explores the highlights between Facebook Ads and Google Ads so that filling the in your mind about your next digital campaign can be dissolved. Imagine showing your ad for sports equipment to someone who prefers ballet. Do they love hiking?

40

40

QuanticMind

AUGUST 10, 2023

Programmatic Ads: Coming Soon To A Theater Near You [:03] Ads at the movies? But programmatic ads at the movies? Cost savings are great, but viewers are also praising Max, Disney+, and Netflix for delivering a better ad experience compared with their competitors. This week’s hot topic: digital ad spend in B2B advertising.

Transparency 52

Transparency Paid Search Agency Ads Ad Exchange 52

readwrite

DECEMBER 17, 2021

Which ad tech trends are in demand in 2021 and which ones will boost the market beyond 2022? Let’s take a look at the hottest ad tech trends to understand what’s happening now and where we might end up in the future. CTV, audio and dynamic ad creatives will define programmatic. of all digital display ad spend by the end of 2021.

Paid Content 119

Paid Content Trends Paid Search Agency Ads 119

Sharpspring

JULY 15, 2021

With the help of SharpSpring Ads’ powerful AI. You can check out the full Convive Wines case study for all the details — and get inspired below on how to use retargeting ads for your business to level up your own marketing strategy. Using Retargeting Ads for Your Business. How Retargeting Ads Work.

Paid Search Agency 114

Paid Search Agency Top of Funnel Ads Funnel Advertising 114

Scoop.it

APRIL 11, 2024

Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy. These webinar tools facilitate immediate information and feedback exchange between you and your targets. Moz has gotten significant engagement with existing and new customers through its content marketing webinar strategy.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Martech

DECEMBER 27, 2023

She added, “We’ll see more and more testing of different solutions in the first half of 2024 across the board to accelerate preparation. He added, “When it comes to managing LLMs, marketers will adopt advanced encryption and secure data storage practices to safeguard user information.

Marketing AI 123

Marketing AI Lead Ranking Enterprise Management Paid Search Agency 123

Martech

JANUARY 3, 2024

The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years. Social users’ top types of branded content on social channels include content that is meant to entertain (47%) and educational content (42%) — both are content types YouTube specializes in.”

Gartner 136

Gartner Advertising Agencies Paid Search Agency Ad Exchange 136

Heinz Marketing

FEBRUARY 25, 2021

This week, I’m attending B2B Marketing Exchange where marketing leaders across the B2B space are discussing how to move past the pivot of 2020 and implement new channels and strategies for 2021. So far, I’ve been extremely impressed with the format, variety, and content of the sessions. Update existing content.

Top of Funnel 120

Top of Funnel Content Advertising Funnels Ad Exchange 120

SmartBug Media

JANUARY 11, 2023

Gaining the trust of new or prospective customers depends on specific content marketing strategies that fit your company and customer demographics. Through strategic content marketing, what other incentives can brands provide for new and prospective customers? Content Marketing Strategies That Avoid Discounting. Offer gifts.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Content Marketing Planning 98

The Lead Agency

MARCH 17, 2024

If they’re giving this information, there has to be a high return on the exchange. So, too, are deals like free trials or access to exclusive content. Our Top Tip: Add lead magnet assets, like eBooks and whitepapers, into your content strategy. Valuable resources like a whitepaper or an eBook are always a winner.

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

Kevin Indig

NOVEMBER 13, 2023

SEO - content goblins SEOs, referred to as “ content goblin willing to eschew rules, morals, and good taste in exchange for eyeballs and mountains of cash ” in the narrative journalism article by The Verge, have an outsized impact on the quality of the web. But the industry is falling apart.

Paid Content 59

Paid Content Content Adsense CAN-SPAM 59

Valasys

MAY 8, 2023

Google Ad Manager and Google Marketing Platform are two of Google’s most well-known tools for marketing and advertising. With a primary focus on ad serving and revenue optimisation, Google Ad Manager provides publishers with a platform to manage their ad inventory.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Choozle

MARCH 27, 2024

With the rise of over 32,200 linear channels and 89 streaming video sources in the US alone, viewers have unprecedented access to a vast array of content. According to a recent report from Nielsen , US marketers reallocated 45% of their ad budgets to CTV in 2023. This explosion of options has revolutionized media planning.

Advertising Agencies 84

Advertising Agencies Cost Per Thousand Advertisements Advertising 84

Televerde

APRIL 30, 2024

Networking and Trade Shows : Events where contact information can be directly collected from attendees in exchange for information, demos, or promotional materials. These individuals are more likely to engage with your content, respond to your calls to action, and ultimately convert into paying customers.

Acquisitions 52

Acquisitions Contacts Paid Content Process 52

Sharpspring

JANUARY 11, 2023

The top-performing companies know that they can adapt to these changing needs through their content marketing. Keep reading to dive into the content lessons marketers are taking into 2023. 6 Content Marketing Lessons to take into 2023. Lesson 1: Re-evaluate your content marketing budget. This can include: Games.

Planning 94

Planning Content Marketing Paid Search Agency Webinar Metrics 94

Modern B2B

JANUARY 10, 2024

Traditional reasons for gating Fortunately, the above example is unlikely – but it raises a valid point around the value exchange in marketing. As good as you feel your content might be, do your potential customers feel the same way? If you can’t offer that value, you should consider ungating your content.

B2B Thought Leadership 52

B2B Thought Leadership Top of Funnel Thought Leadership Lead Scoring 52

Contently

JULY 26, 2022

Let’s face it: Financial content can be bone-dry. But if you’re not able to make the content engaging, you may be doing your brand a disservice. Fintech brands are smart to ask themselves whether their content could be improved. Fintech brands are smart to ask themselves whether their content could be improved.

Word of Mouth 137

Word of Mouth Marketing & Strategy Paid Search Agency Content 137

Scoop.it

MAY 4, 2023

In a world where AI is taking over quite a few functions, including writing, genuine human-generated content is still valuable, as humans can provide a context to their content. The same survey also revealed that 58% of consumers worldwide viewed user-generated content as the most authentic content amidst everything a brand published.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Choozle

DECEMBER 3, 2019

Hannah Middleton, Content Manager at Choozle: To kick things off, let’s start with a random, yet telling question: If you had to watch one TV show over and over again for the rest of time, what would it be? HM: Now that we’ve got the important stuff out of the way, let’s talk ad tags–what are they exactly?

Tagging 57

Tagging Paid Search Agency Ads Ad Exchange 57

Digilant

MARCH 3, 2022

When searching for a recipe or an answer to a random question on Google, consumers are accustomed to skimming over digital display ads. With that growth curve and the unique ad formats available for in-game advertisements, you can imagine why games are such an opportunity for advertisers. What Are In-Game Interstitial Ads?

Ads 52

Ads Video Marketing Advertising Agencies Mobile Advertising 52

illumin

APRIL 25, 2024

Given the high demand of streaming services today, advertisers have been exploring ads over these platforms with Amazon Prime’s airing of commercials in February 2024 a very current example. Connected TV (CTV) is the fastest-growing major ad channel in the US with a 22.4% billion growth projection in 2024 according to eMarketer.

Cable 52

Cable Television marketing Mobile Advertising Broadcasting 52

Contently

JUNE 28, 2017

For years, ad tech CEOs have agonized over various crises—the rise in ad blocking , rampant bot fraud , a pervasive lack of quality control. Google, Apple, and other tech giants have targeted ad tech for disruption. Google, Apple, and other tech giants have targeted ad tech for disruption.

Privacy 108

Privacy Paid Search Agency Google Ads 108

Martech

OCTOBER 19, 2022

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Traditional media ad buying is a time- and labor-intensive process.

Advertising Agencies 107

Advertising Agencies Paid Content Cost Per Thousand Advertisements 107

Martech

JULY 30, 2021

Shutterstock.AI, a new subsidiary of the widely used creative content platform Shutterstock, has announced the availability of its data on AWS Data Exchange, a service that aims at enabling companies to find and use third-party data in a privacy-compliant way. The Shutterstock.AI subsidiary was announced earlier this week.

Marketing AI 109

Marketing AI Ad Exchange Product Privacy 109

seo.co

OCTOBER 6, 2021

“Conversions” are often loosely defined, and you’ll encounter some writers who will say a conversion has taken place when someone clicks through a different article, or socially shares your piece of content. This guide’s intention is to teach you how to use content to get more of these hardline conversions for your site.

Ad Exchange 98

Ad Exchange Content Copywriting Lead Scoring 98

Hubspot

JUNE 5, 2019

It's an ambitious goal, but one place where Bing differentiates itself is through its Pay Per Click ads or PPC. Pay Per Click ads are, "a form of search engine marketing (SEM) where the advertiser pays for clicks on an ad." The advertiser has to pay the publisher whenever a visitor interacts with the ad.

PPC 78

PPC Paid Content Cost Per Click Paid Search Agency 78

Convince & Convert

DECEMBER 9, 2013

Right now, Facebook is on track for $6 billion in ad revenues but it’s walked away from the fundamental premise of its ad platform. As Facebook was growing, the excitement of social ads’ potential was palpable among Facebook execs and marketing leaders. Facebook Gives Up on “Real” Facebook Ads.

Paid Search Agency 150

Paid Search Agency Facebook Ads Advertising Agencies 150

Martech

JULY 28, 2022

Tolerance for mobile ads. Mobile app gamers are willing to see ads in exchange for free content and services, the IDC/data.ai Gamers who welcome ads outnumber those who don’t three-to-one. The value proposition for gaming ads is similar to what streaming services like Netflix are mulling over. study found.

Mobile Advertising 116

Mobile Advertising Advertisements Advertising Lead Scoring 116

Valasys

APRIL 22, 2024

Content marketing , social media campaigns, and SEO optimization are all utilized to attract potential customers and convert them into leads. Businesses utilize targeted advertisements and engaging content to capture audience interest and nurture them through the sales funnel. ebooks, webinars).

Lead Harvesting 40

Lead Harvesting Paid Content Sales Qualified Leads Lead Scoring 40

readwrite

DECEMBER 17, 2021

Which ad tech trends are in demand in 2021 and which ones will boost the market beyond 2022? Let’s take a look at the hottest ad tech trends to understand what’s happening now and where we might end up in the future. of all digital display ad spend by the end of 2021. Interactive ad formats. Dynamic ad insertion and CTV.

Paid Content 52

Paid Content Trends Paid Search Agency Ads 52

readwrite

DECEMBER 17, 2021

Which ad tech trends are in demand in 2021 and which ones will boost the market beyond 2022? Let’s take a look at the hottest ad tech trends to understand what’s happening now and where we might end up in the future. CTV, audio and dynamic ad creatives will define programmatic. of all digital display ad spend by the end of 2021.

Paid Content 52

Paid Content Trends Paid Search Agency Ads 52

BenchmarkONE

FEBRUARY 3, 2022

Oftentimes, content creation is such a complex process that marketers breathe a sigh of relief when they press publish, thinking the job is done. For the content to take off and deliver results, you have to promote and amplify it. Why Distributing Your Content is Essential for Success. Use Newsletters. Submit a Guest Blog.

Distribution 75

Distribution Top of Funnel Effectiveness Content 75

Content Standard

AUGUST 24, 2021

Subscribe to our monthly newsletter , Content & Context, to receive future insights and updates on the content marketing world from Skyword CEO, Andrew C. Despite pandemic-induced budget cuts, digital ad spending grew to $139.8 Over 78% of that ad revenue lined the coffers of just ten companies. billion in 2020.

Privacy 126

Privacy iProspect Ad Exchange Paid Search Agency 126

Contently

MARCH 22, 2021

Then he made the new NFL commissioner, Paul Tagliabue, a godfather offer: $400 million in exchange for the NFC games. What content marketers can learn: Break convention. To stand out, we need to approach our content differently. They’ve spent years learning how to create great content and get it in front of an audience.

Television marketing 162

Television marketing Broadcasting Content Marketing Planning 162

Contently

SEPTEMBER 14, 2016

Yesterday, Adblock Plus announced it was launching an ad network called the Acceptable Ad Exchange. How was the world’s largest ad blocker launching an ad network—and why were advertising giants like Google and AppNexus working with it? We’re not selling ads. What we do is block ads.

Paid Search Agency 60

Paid Search Agency Ads Ad Exchange Doubleclick 60

Convince & Convert

MAY 21, 2013

If you’re advertising a Facebook Page, Event, or App, and you don’t pay close attention, you might think you’re only option is to let Facebook optimize your ad on a CPM basis. Promote Your App With Mobile App Install Ads. Take Advantage of Facebook’s New Ad Exchange, FBX. Don’t Let Facebook Do Your Bidding.

Facebook 152

Facebook Paid Search Agency Ad Exchange Ads 152

Convince & Convert

AUGUST 13, 2013

If you’ve been thinking Facebook’s Ad Exchange (FBX) as just a source of display, prepare to have your conceptions flipped on their head. Facebook has just integrated Page Post link ads into the News Feed, and the result is the most precisely targeted social advertising the marketing world has ever seen. Bing and Google.

Paid Content 167

Paid Content Facebook Paid Search Agency Ads 167