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See How Predictive Analytics Can Give Your Insurance Agency an Edge

Salesforce Marketing Cloud

Predictive analytics — everyone in the insurance world is talking about it. But what is it, and how can predictive analytics help you grow your brokerage client list? Here’s a quick definition: predictive analytics takes scattered pieces of data from across your systems, organizing them to assess what has happened in the past.

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The cookieless mobile world: how advertisers can stay competitive

illumin

First-party cookies are created by the website owner and collect user analytics data and personal information which helps run the site better. The apps on mobile devices would track the user’s information (such as location and online behavior) which would then be sold to data brokers and third-party data assets without the users’ consent.

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Forging a Career in Insurance Sales — The Complete Guide

Hubspot

To improve your chance of success in this industry, Veronica Moss , an insurance broker since 1999, recommends you thoroughly know how the industry works. “If You can go a step further by asking your company to feature your happy clients in a case study. When discussing your product, show clients these testimonials or case studies.

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Partner Relationship Management: The Key to Scaling Your Sales Efforts 

Salesforce Marketing Cloud

How to choose the right PRM tool: features to look for Increase your revenue and lower costs with well-managed partner sellers Sell faster by easily managing resellers, distributors, brokers, and more — all in one place. Partner up What is partner relationship management (PRM)? Only, in this case, we’re talking about your PRM solution.

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What Bill Gates Predicted About Content Marketing

Convince & Convert

When analytics revealed that 16% of their website visitors were clicking the social content, FINIS realized that this form of on-demand social proof was just what they needed. HD Vest is a financial services firm that provides office support and broker/dealer operations for 4,500 independent financial advisors across the country.

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International SEO: How to Rank for Foreign Location & Language Specific Searches

seo.co

For starters, use Google Analytics and other search engine tools to check where your website’s traffic is coming from. Google Analytics allows you to check your current foreign organic visibility, conversions, and traffic using the following metrics: The languages and countries feeding your website’s organic traffic. On-Site SEO.

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Reach a New Audience with Paid Social Campaigns

BOP Design

If you don’t have a target list or would like to reach a broader audience, you can choose attributes of your audience, including location, company name, industry, company size, job title, job function, fields of study, and more. Or if another piece is primarily for insurance brokers, you can target just them.