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Partner Relationship Management: The Key to Scaling Your Sales Efforts 

Salesforce Marketing Cloud

You’re always on the hunt for new revenue, but new sales has to come from your sales team, right? Sales can come from partners, too. In fact, partner selling is a great way to take the pressure off your own reps — and it’s relatively easy to implement. What are best practices for partner relationship management?

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The Biggest Questions to Ask a B2B Lead Gen Company

Inbox Insight

When considering outsourcing your lead generation , selecting the appropriate partner is not just imperative—it’s critical for fueling your sales pipeline and enhancing your ROI. Without vetting potential vendors, there’s a tangible risk of allocating budget towards low-quality leads, affecting your sales funnel.

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See How Predictive Analytics Can Give Your Insurance Agency an Edge

Salesforce Marketing Cloud

Predictive analytics — everyone in the insurance world is talking about it. But what is it, and how can predictive analytics help you grow your brokerage client list? Here’s a quick definition: predictive analytics takes scattered pieces of data from across your systems, organizing them to assess what has happened in the past.

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Forging a Career in Insurance Sales — The Complete Guide

Hubspot

Insurance sales is a highly lucrative industry. In this guide, we’ll explore everything about starting a career in insurance sales, including the pros, cons, and tips to help you succeed. Table of Contents What is insurance sales? Limitless Earning Potential Many insurance sales agents get commission-based income.

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B2B SEO Mastery: The Comprehensive Guide for Modern Marketers

ClearVoice

The target audience is often composed of decision-makers, procurement managers, or specialized professionals. For example, a software development company offering an enterprise-level project management tool would target businesses seeking to improve team collaboration and efficiency.

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12 Realistic Ways to Make Your Social Media Data Actionable

Hubspot

Tools like Facebook Insights, Google Analytics, and even us here at HubSpot help pump and process this data, but it’s often ignored as it surges into the office. Social data is the information you can glean from studying your social media activities. You know, the things marketing and sales organizations are measured on.

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

Sales & Marketing. --> Bloggers. --> Resources. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics.