Oktopost

NOVEMBER 16, 2021

This is where sales outreach, a proactive way of discovering and following up with potential customers, increases conversions. From prospecting to the post-purchase process, a B2B organization must have a high-quality sales outreach plan. But sales outreach can be a time-consuming and arduous process. What is sales outreach?

Outreach 62

Outreach Top of Funnel Enterprise Management Tips 62

DiscoverOrg

MARCH 25, 2019

Check out this story from Campaign Stars: Based upon research collected across hundreds of campaigns, we’ve seen that multi-touch and multi-channel campaigns increase engagement rates by over 15%! Invite them to an event-related activity, like a happy hour you’re hosting. Direct mail achieves an average 4.4% Talk to us!

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

Zoominfo

JUNE 2, 2021

Buying signals in their various forms uncover patterns and interests that indicate a company is researching a product purchase. Figure 1 : Real-time buying signals can boost various sales and marketing activities. Three Kinds of Signals to Help You Prioritize Outreach. Example: Manufacturer Researching Supply Chain Software.

Buy 246

Buy Zoominfo Work Management Marketing Management 246

SalesIntel

MAY 26, 2021

For most businesses, cold outreach often sucks. So, the real reason for poor email performance is because the outreach is often too generic. In this article, we are going to help you with the 7 best B2B cold outreach tips to improve the response rate. Research on Your Target Prospects Is Must. Request Demo.

Response Rate 52

Response Rate Outreach Tips Buyer Intent 52

Business Brainz

MARCH 21, 2021

Why research for ABM? Research is significant particularly at the early stages of any Account-Based Marketing program The importance of research is implied by the importance of organizations resolving their understanding of where Account-Based Marketing fits in their overall business objectives. How research can humanize ABM?

Account Based Marketing 100

Account Based Marketing Research ABM Paid Search Agency 100

seo.co

JANUARY 29, 2021

Outsourcing your blogger outreach service can also help you collaborate with the right influencer, improve brand visibility and achieve high-authority mentions. . Not all blogger outreach is helpful. The Good: The Pros of Guest Blogger Outreach Services . The Good: The Pros of Guest Blogger Outreach Services .

Blogger 72

Blogger Outreach Service Advertising Agencies 72

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. Jesse Darsinos did an excellent job covering the basics of 1:1 sales outreach and humanizing the sales process for top prospects in his recent blog post. Create multi-step outreach campaigns based on intent data.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Vidyard

JANUARY 16, 2017

If you want to get noticed by your prospects today, your outreach must be highly personalized. Sure, there are tons of benefits to video outreach — it targets non-readers, it conveys human emotion and it tells a story, to name a few. There’s no two ways about it. No more than three bullet points!

Outreach 50

Outreach Research Video Marketing Personalization 50

Inbox Insight

DECEMBER 8, 2023

Account-based marketing (ABM) has revolutionized the marketing landscape, shifting the focus from broad, generic B2B marketing campaigns to targeted, personalized outreach. Intent data can alert you when multiple individuals from an account are searching for these terms, allowing you to prioritize these B2B businesses for immediate outreach.

Intent Data 111

Intent Data Account Based Marketing Intent ABM 111

Webbiquity

AUGUST 1, 2023

This means doing keyword research (determining the best keyword phrases to target based on a combination of relatively search volume and low competition or difficulty); mapping the selected keywords to specific pages; then optimizing the navigation, content, URL, and other elements of on-page SEO for each page.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Only B2B

FEBRUARY 28, 2024

Intent data can reveal who’s still actively researching solutions like yours, allowing you to focus your efforts on high-potential leads. Craft Personalized Outreach: Intent data unveils valuable insights into a company’s specific needs and challenges. Wondering why people buy?

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

NetLine

APRIL 23, 2024

Here’s how it is done: Identify actively researching prospects: When prospects are actively researching a product or service, they leave a trail of digital footprints. Buyer-intent data captures these footprints (signals) and provides insight into the research buyers are doing and what their interests are.

Intent Data 52

Intent Data Top of Funnel Intent Outreach 52

Only B2B

APRIL 3, 2024

Consider this scenario: Your prospect is actively seeking your solution and is prepared to engage with your sales team. This comprehensive data enables you to pinpoint prospects actively researching solutions akin to yours, indicating a heightened readiness to engage with your sales team.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Zoominfo

AUGUST 18, 2020

If your goal is to increase sales productivity, start by asking yourself: “how much time do I waste on non-selling activities?”. And even before you can pick up the phone to contact decision-makers, you must conduct a significant amount of research. Researching Prospects. Is your outreach resonating with target audiences?

Product 264

Product Zoominfo Ideal Customer Profiles Work Management 264

Zoominfo

MAY 27, 2021

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. That’d be something.

Intent Data 246

Intent Data Intent Zoominfo Top of Funnel 246

Biznology

DECEMBER 3, 2013

I am hereby making the jump from humans to robots for all my blogger research. When it came to the tools being offered for prospecting, managing, and tracking online engagement and outreach , the quality had been dubious, the licensing too expensive, and of limited value. And I need a lot of them. I need brains and discernment.

Blogger 80

Blogger Outreach Work Management Campaigns 80

Lead Forensics

APRIL 16, 2024

This blog explores 10 ways AI and beyond can supercharge your sales game, from identifying high-potential leads to crafting personalized outreach and automating tasks. With this knowledge, you can personalize your outreach efforts to resonate on a deeper level.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Zoominfo

JUNE 2, 2021

Buying Intent Reveal Interests Buying signals in their various forms uncover patterns and interests that indicate a company is researching a product purchase. Real-time buying signals can boost various sales and marketing activities. Let’s take a quick look at how the ZoomInfo platform offers features to achieve this success.

Buy 130

Buy Zoominfo Work Management Marketing Management 130

Webbiquity

NOVEMBER 18, 2021

Financial Activity: Any M&A activity is a sign of a company’s transformation. They demonstrate the research and relevance behind your cold outreach. Changes in hiring, financing, and operations are expected throughout the organization, meaning new chances to use innovative technologies and methods.

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

Outreach

APRIL 9, 2018

Because we sell into enterprise companies, our high-volume approach had two major weaknesses: SDRs spent a significant portion of their time cleaning data and researching contacts. This allows SDRs to focus on activities, like talking to prospects and nurturing accounts, that make money for the company. Not the most scalable approach.

Outreach 68

Outreach High Quality Lead Training CRM 68

Webbiquity

SEPTEMBER 28, 2022

Every popup, feedback form, subscription, and newsletter signup form is valuable for collecting data to help segment your customers based on their activity, demographics, psychographics, and professional characteristics. Customize your email messages based on the user’s activity or interests. Send behavior-triggered emails.

Email Marketing 338

Email Marketing Personalization Psychographics Marketing & Strategy 338

Martech

MARCH 18, 2024

Only about 5% of B2B buyers are in-market at any given time, so focusing marketing efforts on those active is an incredibly alluring idea. However, the trouble with intent data is that even if the signals are fully accurate, knowing who is actively in-market to purchase will not save bad strategy. It may only shine more light on it.

Intent Data 102

Intent Data Intent B2B Peer-to-peer 102

Vision Edge Marketing

OCTOBER 25, 2022

Planning an integrated initiative comprised of email, press and influencer outreach, and advertising on LinkedIn to support the launch and adoption of a new product. . Without enough tactics and associated activities and resources behind a strategy, the success of the strategy is in jeop ardy. Activities.

Marketing & Strategy 217

Marketing & Strategy Advertising Agencies Best Practices Click Rate 217

Business Brainz

MARCH 21, 2021

Why research for ABM? Research is significant particularly at the early stages of any Account-Based Marketing program The importance of research is implied by the importance of organizations resolving their understanding of where Account-Based Marketing fits in their overall business objectives. How research can humanize ABM?

Account Based Marketing 52

Account Based Marketing Research ABM Paid Search Agency 52

Business Brainz

MARCH 21, 2021

Why research for ABM? Research is significant particularly at the early stages of any Account-Based Marketing program The importance of research is implied by the importance of organizations resolving their understanding of where Account-Based Marketing fits in their overall business objectives. How research can humanize ABM?

Account Based Marketing 52

Account Based Marketing Research ABM Paid Search Agency 52

Zoominfo

OCTOBER 18, 2021

A good way to build custom email lists is to perform research on the companies where potential candidates currently work. Triggers You want to increase your contact rate with prospective candidates without spending too much time on researching companies at scale. However, it’s very time-consuming.

Zoominfo 130

Zoominfo Ideal Customer Profiles Click Rate Outreach 130

Only B2B

FEBRUARY 21, 2024

It goes beyond demographics and past purchases to reveal your prospects’ active interest in specific products, services, or solutions. Relying solely on demographics or past purchases misses the key ingredient: active buying intent. It’s a clear signal of active interest and purchase intent.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Salesforce Marketing Cloud

FEBRUARY 20, 2024

Increase patient engagement during research and development A growing body of evidence shows that people who are well-informed and are motivated to actively engage in their healthcare have better health outcomes. Because of how rare it is, there is not enough research done to know the best way to treat it,” says Angulo.

Paid Search Agency 137

Paid Search Agency Companies Marketing & Strategy Work Management 137

Salesforce Marketing Cloud

FEBRUARY 2, 2024

You’ve done your research. A collection of sales email templates — each one designed for a different type of outreach — is the backbone of your sales outreach, giving you an outline of a conversation that you can tweak for each prospect. The goal of your outreach is not to ask for an appointment or make a sale right away.

Template 105

Template Outreach Ideal Customer Profiles Linkedin 105

SmartBrief - Marketing

JANUARY 30, 2024

Research spearheaded by the Hispanic Marketing Council * says the multicultural majority already exists for those age 25 and younger. Research Get to truly know your audience, before and even during your marketing campaigns and outreach, to ensure content is on target. And, you don’t have to wait that long for some age groups.

Practices 93

Practices Advertising Agencies Planning Best Practices 93

SocialPilot

JANUARY 29, 2024

At the same time, others are still waiting to hear the replies to their outreach cold email. Why Are Cold Emails Important for Influencer Outreach? They are getting several outreach emails every day. Researching and Identifying the Right Influencers Not getting the expected response for your recent influencer marketing campaign?

Examples 91

Examples Marketing Proposals Outreach CAN-SPAM 91

Heinz Marketing

MAY 5, 2022

Ensure activity. Make sure the communities you choose are active. Communities are born and die every day online, so spend some time looking and checking the activity rate in a community and ensure there are enough people active to see and potentially care about your message. This is maybe a no-brainer.

Communities 126

Communities Outreach Consulting Campaigns 126

Only B2B

NOVEMBER 20, 2023

Unlike traditional methods, ABM allows businesses to focus on personalized outreach, ensuring a higher chance of success by engaging with specific, high-value target accounts. Research from Alterra Group found that 97% of marketers achieved a higher ROI with ABM than with other marketing initiatives.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles B2B Marketing ABM 62

Oktopost

DECEMBER 4, 2023

With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods. Outreach and messaging Another key feature of LinkedIn Sales Navigator we couldn’t miss on our list is LinkedIn InMail.

Ideal Customer Profiles 69

Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 69

SalesIntel

APRIL 6, 2023

There’s another way to identify buying intent – by monitoring social media activity. The fourth sales efficiency challenge is having enough data for personalized outreach. Personalized outreach is critical when it comes to generating revenue for your business. The information is more generic. Data gaps exist.

Ideal Customer Profiles 96

Ideal Customer Profiles Efficiency High Quality Lead Account Based Marketing 96

Only B2B

AUGUST 21, 2023

The traditional methods of cold calling and generic outreach have given way to a more sophisticated approach that leverages data and insights to connect with prospects who are genuinely interested in your offerings. B2B prospecting has evolved significantly in the digital era. Intent data has emerged as a game-changer in B2B prospecting.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Heinz Marketing

MAY 23, 2023

This data is collected from various sources, including website behavior, social media activity, and content consumption. Intent data can provide valuable insights into a prospect’s likelihood to purchase and can help sales and marketing teams tailor their messaging and outreach accordingly.

Intent Data 104

Intent Data Paid Search Agency Marketing Analytics Tools Intent 104