Marketing Insider Group

OCTOBER 16, 2023

Understanding your audience, staying up-to-date on trends, and analyzing competitors are crucial steps in creating content that resonates and drives results. BuzzSumo Image Source: BuzzSumo Have you ever wondered how some content creators always seem to know what’s trending? BuzzSumo highlights trending topics in your niche.

Paid Content 256

Paid Content Budget Programs Research Marketing Analytics Tools 256

Marketing Insider Group

AUGUST 11, 2023

Competitor Analysis: Observing competitors’ social media activities can provide insights into market trends and uncover areas of opportunity. Targeted Advertising: Paid social media advertising allows for precise targeting based on demographics, interests, and behaviors, ensuring that ads reach the most relevant audience.

Social Networks 178

Social Networks Business Work Management Social Media 178

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. 78% say it directly helps increase sales, and 84% say it’s helped generate leads. The top users on Facebook are between ages 25 and 34, and 56% are male. Source: Wyzowl.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

AUGUST 17, 2020

To make this happen, you have to create immersive learning experiences, fun activities, and networking opportunities for online attendees. Enhance lead generation opportunities for exhibitors and sponsors. Activities leading up to your event can be used as an opportunity for brand awareness for exhibitors and sponsors.

Lead Scoring 352

Lead Scoring Lead Ranking Co-Registration Banners 352

Martech

FEBRUARY 22, 2024

It also means diving deeper into specific demographics by segmenting already niche markets. Understanding this specific demographic’s unique challenges, preferences and behaviors can guide you to tailor campaigns that truly resonate. Smaller niches also often drive innovation and set emerging trends within their industries.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Tactics 104

SalesIntel

MAY 13, 2024

Customer data is information collected from individuals interacting with a company’s products, services, or platforms, including demographics, purchase history, preferences, behavior patterns, and feedback. Importance: Targeted Marketing: Demographic data helps you understand the specific demographics you are catering to.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Navigate the Channel

OCTOBER 10, 2023

To maximize this opportunity, align your blog topics with current news and trends in the industry. This ensures that people actively searching for relevant information are more likely to discover your website. Reach a Different Demographic Consider your ideal customer, the one most likely to purchase your products.

Ad Building 123

Ad Building FAQ Demographics Custom Publishing 123

Marketing Insider Group

MAY 11, 2021

Incorporating key findings that give you a deeper understanding of consumer trends into your marketing strategies can push you ahead of competitors in your industry. year over year, meaning businesses are catching onto this trend fast. Predictive analytics involves using data to predict future user behavior, events, and results.

Lead Ranking 351

Lead Ranking Analytics Marketing AI Marketing Budget 351

Top Rank Marketing

DECEMBER 20, 2023

Over 450 million active users is no small number. Male users increased 40% year-over-year. The search aspect is the most important for most users, which is why the social platform’s about section calls it is a visual discovery engine. Helping to extend the life of a pin, Pinterest users save pins.

Paid Content 135

Paid Content Search Marketing Promotion Advertising Agencies 135

Sprout Social

MAY 15, 2024

Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. Segmenting data by channel, content type, campaign and audience demographics to uncover granular insights. The solution?

Social Media 89

Social Media Marketing Attribution Automation Personalization 89

Outgrow

DECEMBER 17, 2020

37 Must-Know Marketing Trends & Statistics Post COVID. A lot has changed and here we are keeping a keen eye on the marketing trends and statistics post COVID. So, we did a fair bit of research and compiled this blog on Marketing Trends & Statistics Post COVID. Content Marketing Trends & Statistics Post COVID.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Huptech Web

MARCH 16, 2023

eCommerce Personalization Trends and Tactics Final Thoughts Introduction Consumers are increasingly turning towards online shopping to fulfill their retail needs as the world has become increasingly technologically advanced. Generate More Leads Personalized content and promotions can also help generate more business leads.

eCommerce 52

eCommerce Trends Personalization Marketing AI 52

Hubspot

JANUARY 5, 2021

And what are some trends to look for in 2021? Aside from length, one thing that set short-form videos apart is the trend culture. As with any new trend or platform, HubSpot Senior Content Strategist Amanda Zantal-Wiener says you should always consider your audience first. "It Short-Form Video Trends to Look Out For.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

ClickZ

DECEMBER 14, 2020

Panelists discuss trends in ecommerce including the rapid shift consumers have made to purchasing all categories of goods online, the need for agility and speed in today’s ever-changing retail environment, and the importance of building community around your brand, among other things. The purchasing trends they are a-changing.

eCommerce 141

eCommerce Trends Top of Funnel Amazon 141

Go Beyond SEO

MARCH 13, 2024

With millions of active users on various social media platforms, manufacturers have the opportunity to create compelling content that resonates with their target audience and increases their online presence. User-generated content not only acts as social proof but also helps build trust and credibility with your audience.

Social Media 78

Social Media Media Brand Identity Branding 78

SmartBrief - Marketing

JANUARY 30, 2024

This means going beyond basic demographic information and taking into account factors such as language, values, beliefs, customs and traditions.” Also, if you don’t have someone on your team who is a member of your targeted demographic, be sure to check content elements with members of that community.

Practices 99

Practices Advertising Agencies Planning Best Practices 99

Salesforce Marketing Cloud

MARCH 7, 2024

These targeted groups are typically based on behavioral or demographic data, such as geographical location, previous purchases, or specific actions taken on your website. Demographic segmentation Demographic segmentation is sorting your email list based on attributes like age, income, gender identity, language, ethnicity, and more.

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Sprout Social

JULY 25, 2023

With practical data such as tracking your social efforts against actual revenue-generating clicks, sign-ups and subscriptions, and giving you in-depth audience insights, Google Analytics provides contextualized social metrics to elevate your marketing strategy without overshooting your budget. Click Create. You now have a new GA4 Property.

Marketing Analytics Tools 137

Marketing Analytics Tools Social Media Top of Funnel Analytics 137

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. And semantic search helps provide a contextual understanding of a query input by a user. Content generation AI is also impacting content creation and the way we write.

Marketing AI 116

Marketing AI Lead Ranking Work Management Lead Scoring 116

Sprout Social

APRIL 22, 2021

While TikTok is newer to the world of social media, there’s no denying its popularity – especially with younger generations. However, in order to know if TikTok makes sense for your brand , you need to understand some basic TikTok stats such as demographics and user behavior that can inform what opportunities exist for your brand.

Stats 139

Stats Planning Paid Search Agency User-Generated Content 139

Sprout Social

APRIL 25, 2023

billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. By digging into Facebook audience insights and analytics tools , you are empowered to effectively reach your ideal audience and filter through the billions of active users on the app.

Facebook 112

Facebook Effectiveness Ideal Customer Profiles Aggregators 112

SocialPilot

JANUARY 10, 2024

Unlike other social media sites , Pinterest users exclusively focus on brand offerings. With its fantastic selling capabilities, no wonder Pinterest is evolving to become home for the next generation of creators. Pinterest Demographics Statistics The Q4 of 2021 didn’t go well for Pinterest, losing 13 million MAUs.

Statistics 64

Statistics Paid Content Stats Mobile Advertising 64

SocialPilot

FEBRUARY 26, 2024

Generative AI can analyze large amounts of data to identify patterns, predict consumer behavior, personalize content, optimize ad placements, and automate email marketing and customer service tasks. According to a report from McKinsey , 14% of business leaders regularly use generative AI in their marketing and sales activities.

Marketing AI 70

Marketing AI Work Management Marketing Budget Marketing Management 70

Go Beyond SEO

FEBRUARY 22, 2024

PPC allows accountants to target their audience effectively and generate qualified leads. It offers an effective way to target specific audiences, increase brand visibility, and generate high-quality leads for your accounting firm. Investing in PPC campaigns can lead to higher conversion rates for financial firms.

PPC 78

PPC Marketing & Strategy High Quality Lead Landing Pages 78

ClearVoice

MAY 7, 2024

It goes beyond basic segmentation’s broad categories, focusing instead on detailed criteria like behavior, demographics, engagement levels, purchase history, and individual preferences. By understanding the distinct preferences and needs of each demographic group, you can craft offers and messages that really hit the mark.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Psychographics Work Management 52

Content Standard

DECEMBER 28, 2018

For digital marketers looking forward to 2019, there are a few new marketing technology trends that will have to be reckoned with in the new year. The digital marketing trends of 2019 bring with them a share of opportunity and challenge. Trend One: Tech on a First-Name Basis. Trend Two: Accelerating AI Rollout.

Trends 101

Trends Planning Paid Search Agency Amazon 101

Contently

MARCH 23, 2023

These metrics measure how well users interact with content , such as how long they spend on an article, how many shares it receives, or which sections of a page are clicked. Engagement content metrics can also help you determine the best times and formats for distributing your content, as well as which topics generate the most interest.

Multi-Touch Attribution 213

Multi-Touch Attribution Word of Mouth Content Landing Pages 213

SocialPilot

MAY 7, 2024

With trending topics and viral potential, brands can easily reach new audiences organically and connect with them on a deeper level. Spot industry trend With close to 666 million Monthly active users (MAUs), Twitter functions like a giant conversation platform. Now, it doesn’t imply that you start connecting with anyone.

Twitter 84

Twitter Paid Content Ideal Customer Profiles Paid Search Agency 84

Spiralytics

FEBRUARY 7, 2024

Social media automation tools allow you to set budgets, define target demographics and interests, and schedule ad displays, all within the automation platform. Using these tools, you can easily track engagement metrics, identify trending topics, and gauge sentiment towards your brand in real time. Automation comes to the rescue again!

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Adobe Experience Cloud Blog

JULY 13, 2018

Here are five trends and how to take advantage of them to move to the front of the pack: 1. Personalized User Experiences. Have you ever logged into your Amazon account and found customized product recommendations based on your shopping and browsing activity? Artificial Intelligence and Machine Learning.

Marketing AI 113

Marketing AI Ideal Customer Profiles Trends Paid Search Agency 113

Spiralytics

JANUARY 31, 2023

Podcast marketing is a digital marketing trend rapidly gaining traction among web users, with the recent COVID-19 pandemic lockdowns playing a significant role in its popularity. In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Digilant

JANUARY 25, 2024

The demographic landscape of media consumption underscores the necessity of rethinking how and where to allocate advertising budgets to effectively connect with voters. minutes per day across all demographics Music streaming: 88 minutes per day across all demographics Social media: 139.5 At this point, more than 53% of U.S.

Allocation 52

Allocation Cable Mobile Advertising Demographics 52

Digilant

JUNE 16, 2022

These are the dominant digital advertising trends to take advantage of now. 10 Dominant Digital Advertising Trends in 2022. With over 1 billion active monthly users, TikTok gives you the chance to reach customers who are already in a discovery mindset. Social Media Advertising. Virtual Reality Experience.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Trends 52

Martech

APRIL 10, 2024

User-friendliness should be the cornerstone of every martech product. Design with empathy, prioritize intuitive interfaces and focus on enhancing the user experience, not hindering it. User-friendliness becomes paramount, ensuring a product that helps, not frustrates. Go beyond demographics. What are their pain points?

Work Management 105

Work Management Marketing Management Product Differentiation 105

Martech

MARCH 23, 2023

CRM/Personalization Salesforce’s Einstein GPT for Commerce combines proprietary AI models with generative AI technology and real-time data from the Salesforce Data Cloud, such as customer demographic data and shopping history, to automate and tailor shopper recommendations in Commerce Cloud. Product content Optiwise.ai

Marketing AI 103

Marketing AI Paid Search Agency Training Search Engine Marketing 103

Stevens & Tate

FEBRUARY 12, 2020

Which means that you need to keep up with all the latest social media trends. With that in mind, the following are six social media trends in 2020 worth implementing yourself: 1. On top of that, YouTube currently boasts the second most active users behind only Facebook. However, social media is constantly evolving.

Social Media 69

Social Media Trends Media Inbound Marketing 69

SalesIntel

APRIL 24, 2024

This guide will help you understand the role of GTM tools in your sales, marketing, and revenue generation strategy and ten valuable tools to fuel your GTM strategy. For instance, surveys help collect customer feedback, while data analytics platforms provide insights into market trends and demographics.

Work Management 52

Work Management Marketing Management Marketing Analytics Tools Marketing Funnels 52