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B2B Lead Generation Blog: Why CEOs Must Be Actively Involved in Lead Generation

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. If the CEO isn’t an active supporter of marketing in the company, the proper environment for good, sound lead generation is far removed from reality.

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B2B Lead Generation Blog: Telemarketing big with Xerox

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Inviting and following up on trade show attendees. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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B2B Lead Generation Blog: The Difference Between ROI and Marketing Accountability

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. If marketing is a profitable activity, it still doesnt mean that what it is communicating to the universe of buyers is building the business.

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B2B Lead Generation Blog: Podcast: The Innovative Marketer

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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Marketing Leads: Quality Vs. Quantity

Marketing Insider Group

IT vendors generally think more leads is better because it lowers the Cost Per Lead they have to pay and gives the sales team more activity. My experience tells me sales teams and leaders need to be actively engaged in the strategies and processes marketing develops and own them. In fact in the long run it costs a lot more.

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B2B Lead Generation Blog: Combine Your Cold Calling Efforts With Email Marketing

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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B2B Lead Generation Blog: Its a New Year for Lead Generation for the Complex Sale

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Wow, I havent posted here in a month but I promise you will see a lot more activity soon. In the meantime, I wanted to give you an update.