Marketing Insider Group

AUGUST 10, 2010

And yet some of us have to even say the words: &# Twitter Is Not a Social Media Strategy “ where the author has to point out that “A Twitter account is not a social media strategy&#. I’ll give my 2 cents but would love to hear from anyone active in this discussion. Who should we market to?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

And yet some of us have to even say the words: &# Twitter Is Not a Social Media Strategy “ where the author has to point out that “A Twitter account is not a social media strategy&#. I’ll give my 2 cents but would love to hear from anyone active in this discussion. Who should we market to?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Paul Gillin

JANUARY 24, 2013

Readers will learn: Why businesses’ common responses to customer complaints often make matters worse; Why complaining customers are some of an organization’s most valuable assets; How vocal critics can be turned into raving fans with an active response strategy; How to organize a team to identify and respond to attacks in minutes; and.

Press 50

Press Peer-to-peer Amazon BtoB 50

Hinge Marketing

JANUARY 14, 2015

According to results of a 2013 BtoB Magazine email marketing survey of B2B marketers, the greatest percentage of respondents—58%—cited delivering relevant content as the biggest challenge and opportunity they faced in the next year. On Twitter or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn.

Email Marketing 48

Email Marketing B2B Marketing Planning Mobile Advertising 48

Adobe Experience Cloud Blog

APRIL 26, 2011

When dollars spent on marketing activities translate into revenue, those friends of yours in sales will thank you for it. Testing your marketing activities can be very scary, especially if they perform poorly. To become a revenue marketer you have to think like your friends over in sales.

Class 48

Class B2B Marketing B2B BtoB 48

Industrial Marketing Today

OCTOBER 2, 2010

Today, the customer split is 55/45 in favor of B2B clients Read the full case study on BtoB Online at [link] Case study #2: Driving qualified traffic and growing in-house list using emails with videos links Business challenge: Milwaukee Electric Tool Corp.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Paul Gillin

AUGUST 4, 2011

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. Cisco also has a clever concept called the SuperFan , which is a recognition awarded to their most active visitors.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Hubspot

NOVEMBER 25, 2011

And a good chunk of B2B marketers are on top of this: According to BtoB Magazine , 48.9% If you are posting content and updates blindly to Twitter, but members of your target market aren't present there, what’s the point? Create special offers for Twitter followers that are different from your offers to your Facebook fans.

Social Media 28

Social Media Sales Qualified Leads Generation Media 28

ViewPoint

MAY 2, 2012

He is a regular contributor to BtoB Magazine and was founding editor of TechTarget and editor-in-chief of Computerworld. Companies are on Facebook, LinkedIn, Twitter, YouTube and have a blog—very often with just one person devoted to maintaining all these outlets. The next PowerViews will be with Chris Hosford of BtoB Magazine.

Social Media 120

Social Media BtoB Media Inbound Marketing 120

The ROI Guy

NOVEMBER 8, 2006

To determine the comparative TCA of these platforms, Alinean conducted independent, in-depth interviews with 100 directors of database administration and senior-level database administrators regarding their database environments, user populations and database administration activities. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

Anything Goes Marketing

MAY 17, 2009

but as you’ll see from the comments below, some great stats and thoughts have been captured by attendees via Twitter (yet another reason to use Twitter). sds09 cahidalgo : # sds09 - Tony Jaros - lead nurturing business rules must be established by BOTH marketing and sales in order to be effective.

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

Ambal's Amusings

NOVEMBER 19, 2009

Blog Marketing Interactions Twitter Ardath421. As the impressions from takeaways build, your credibility will grow and active engagement will follow. Blog Phoenix Rising Twitter RebelBrown. Active words are much better than passive words. Blog Sales Leads Insights Twitter B2B_Sales_Leads. Marketing Edge podcast.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Webbiquity

JANUARY 19, 2011

Great content naturally attracts links, but Matt Malden points out ways to go beyond that by blogging, sending a regular email newsletter, using Twitter, social networks, YouTube and other sites to expand your online presence. Social Media Affecting BtoB Buying Behavior by The Proactive Report. Tweet about the video.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Paul Gillin

NOVEMBER 28, 2011

I entered the room late, but figured I could quickly catch up on the proceedings by checking the Twitter stream of attendees. A large percentage of them are still actively blocking employee access to sites like Facebook and YouTube. To my surprise, not a single tweet had been logged during the past hour. Playing pays off.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Hubspot

NOVEMBER 14, 2011

“Companies rarely have enough of the right content to make marketing automation work,” Jeff Ernst, a principal analyst with Forrester Research , recently told BtoB, the magazine for marketing strategists. But first, ask yourself, what content are you automating, exactly?

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Work Management Top of Funnel 28

B2B Marketing Zone Posts

JULY 7, 2010

5 Lessons a BtoB Marketer can Learn from “Breaking Bad” - Fearless Competitor , June 17, 2010 Have you heard of AMC’s critically acclaimed series “Breaking Bad?&# The Ultimate List: 100+ Twitter Statistics - Hubspot , June 2, 2010 Twitter , while simple, is often a confusing social media platform for. Seems doubtful.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Online Marketing Institute

JULY 31, 2009

and implicit (behavior, activity, interest, etc.) – that both sales and marketing believe distinguish hot leads from the rest. Again, scores change with activity levels and age. BtoB magazine and the Sales Lead Management Association reported last week that 45.4% And they are prepared to have this conversation every quarter.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Webbiquity

AUGUST 18, 2012

The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet BtoB Magazine ). LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. members are becoming less active there. Twitter is second at 3.6%.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

The ROI Guy

SEPTEMBER 16, 2010

SiriusDecisions recommends that the performance of sales enablement programs and investments be tracked in four dimensions, successively implementing these metrics to assure sales enablement return on investment: Usage and Activity – are the tools you are providing being used to the scope and level expected? Powered by Blogger.

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40

The ROI Guy

SEPTEMBER 17, 2010

The survey highlights this, with Leaders growing investments over laggards in: innovative marketing activities around e-platforms; engaging clients through social media, and; developing custom content. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu. Powered by Blogger.

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40

The ROI Guy

SEPTEMBER 28, 2010

The good news is that todays buyer wants to be engaged, with 9 out of 10 actively relying on vendor provided information on their way to making a purchase decision. Share to Twitter Share to Facebook Share to Google Buzz Labels: B2b marketing , Frugalnomics , Information Overload , interactive white paper 1 comments: samuraiwriter said.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

NOVEMBER 8, 2006

Pepper’s and Rogers say it best in that: “Customers are the only reason you build factories, hire employees, schedule meetings, lay fiber-optic lines, or engage in any business activity. Alinean recognized by BtoB Magazine’s as one of To. Without customers, you dont have a business.&# Time Frame for Measuring CRM ROI?

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

Webbiquity

NOVEMBER 28, 2011

Not too surprisingly, Facebook is the #1 method for passing along content, followed by email and then Twitter. Social Media 2010, The Fastest Growth Ever by MyCorporateMedia Randy Schrum supplies some interesting social media statistics, such as: Twitter users post more than 65 million tweets per day. And 73% of U.S. Fridays at 4 p.m.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100