KoMarketing Associates

JUNE 29, 2016

From the group introduction: This is a group for everyone involved in B-to-B (aka B2B or business-to-business) marketing, advertising and PR – a place to discuss market developments and opportunities, compare strategies and techniques, and share ideas and experiences.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Sprout Social

OCTOBER 22, 2019

If your business already has defined buyer personas , it will often make sense to reuse the same information to define your Instagram target audience. Have a clear idea of what the typical customer looks like for your business. Conduct social listening to understand relevant conversations. Start with larger personas.

Buyer Personas 96

Buyer Personas Tagging Demographics Advertising Agencies 96

Hubspot

MAY 7, 2020

Businesses all across the globe are learning how to adapt to these new circumstances and we're all learning how to operate in a "new normal" that's constantly changing. That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more.

Advertising Benchmark 93

Advertising Benchmark Optimization Work Management Burn Rate 93

Optinmonster

JUNE 10, 2020

That way, you can maximize your profits and see an immediate increase in sales conversions. Get started today risk-free to start driving traffic, boosting conversions, and increasing sales. That way, you can optimize your conversions by making sure you show your product suggestions when they’ll be most effective. Not a problem.

Product 84

Product eCommerce Terms and Conditions Template 84

TrustRadius Marketing

MARCH 23, 2020

For new contact center businesses, nothing’s more frustrating than investing in an inbound call center solution only to realize your agents need an outbound contact center platform. Not all contact center technology is equipped for the full range of call center activities. 4 Comparisons to Consider Before You Start Taking Calls.

Work Management 52

Work Management Contacts Marketing Management SMS 52

Optinmonster

JUNE 1, 2020

Affiliate networks are businesses that connect merchants and affiliate marketers so both can earn more money. These powerful campaigns have been proven to increase conversions and boost sales. And, most importantly, what do they want to get out of that content that will add value to their lives or business? And that’s it!

Advertising Agencies 122

Advertising Agencies Planning Work Management Marketing Management 122

Apollo

JUNE 4, 2019

Strong go-to market strategy demands an honest assessment of the business and the key objectives set by leadership to ensure you are in alignment. This lesson can take some time if you don’t have your conversion data and you want to be certain of your processes. Review the state of your business and resources available for your effort.

Ideal Customer Profiles 45

Ideal Customer Profiles Resource Management Work Management Advertising Benchmark 45

Seismic

DECEMBER 14, 2021

I look at companies like Gong and Outreach who transformed their businesses by dominating their branding on social, and personally, I’ve invested in building my Mid-Market/Seismic story and presence this year by leveraging our own product, LiveSocial. Anything that can lead them to my brand gives me a leg up.

Tips 52

Tips Enterprise Management Work Management Social Media 52

Writing on the Web

AUGUST 29, 2012

Harvard Business Review blogs. Nevertheless, I feed information to them every day and respond to requests, even if I’m not actively conversing. Business Blog Writing and Content Marketing: Come on, light my fire! Alltop blog aggregation site: My Alltop page. Of course, this varies. What about you?

Ning 100

Ning Content Marketing Wikipedia Work Management 100

SnapApp

SEPTEMBER 13, 2017

The marketing team saw a clear opportunity to use interactive content (built on SnapApp ) to drive engagement and conversion rates across all channels. What was worse – the follow-up conversations sales had tended to be very generic, because they were based on very limited info (often, just the fact that someone attended the event!). .

Lead Scoring 48

Lead Scoring Lead Ranking Allocation Sales Qualified Leads 48

Industrial Marketing Today

AUGUST 27, 2012

A recent Corporate Executive Board study of more than 1,400 B2B customers found that those customers completed, on average, nearly 60% of a typical purchasing decision—researching solutions, ranking options, setting requirements, benchmarking pricing, and so on—before even having a conversation with a supplier.

RFP 60

RFP Peer-to-peer High Quality Lead Lead Scoring 60

Chris Koch

NOVEMBER 13, 2009

We could control the public conversation because our audience had few public outlets for giving or receiving information. But social media is a vast public platform where eventually the conversation is going to get around to our companies—if it hasn’t already. After all, that’s how we’ve always done it.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Chris Koch

NOVEMBER 13, 2009

We could control the public conversation because our audience had few public outlets for giving or receiving information. But social media is a vast public platform where eventually the conversation is going to get around to our companies—if it hasn’t already. After all, that’s how we’ve always done it.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Directive Agency

MARCH 25, 2020

Activation. Conversion Rate Optimization(CRO), or user experience optimization. Impactful SEO strategies are built around becoming visible for the right keyword, at each level, to maximize the amount of awareness your business generates over time. Business Name Generator ? Activation. Problem Aware or Unaware.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

Optinmonster

MARCH 11, 2024

Testimonials can increase conversions on sales pages by 34%. All these stats show that social proof is a must-have factor in your marketing strategy to help you position your business as a trustworthy brand. Below, I’ve rounded up the 21 best social proof software tools so you can choose the right one for your business.

Tools 66

Tools Work Management Marketing Management Best Practices 66

Adobe Experience Cloud Blog

AUGUST 4, 2015

Business technology purchases are no less important. A study by the Harvard Business Review found that “user reviews tended to reflect fairly accurately the judgments made by professional reviewers”, a statement I have found to apply to enterprise technology reviews. Reviews help increase conversion rates.

Enterprise Management 48

Enterprise Management Peer-to-peer Work Management Marketing Management 48

GreenRope

FEBRUARY 18, 2014

Tracks all factors leading up to a conversion, so you can see how your leads behave based on all correlators and data collected. So, now that we have expressed the incredible value that predictive analytics provides your business, let’s talk about how you can implement them into your everyday strategy.

Lead Ranking 40

Lead Ranking Analytics Lead Scoring Correlation 40

GreenRope

FEBRUARY 18, 2014

Tracks all factors leading up to a conversion, so you can see how your leads behave based on all correlators and data collected. So, now that we have expressed the incredible value that predictive analytics provides your business, let’s talk about how you can implement them into your everyday strategy.

Lead Ranking 40

Lead Ranking Analytics Lead Scoring Correlation 40

GreenRope

FEBRUARY 18, 2014

Tracks all factors leading up to a conversion, so you can see how your leads behave based on all correlators and data collected. So, now that we have expressed the incredible value that predictive analytics provides your business, let’s talk about how you can implement them into your everyday strategy.

Lead Ranking 40

Lead Ranking Analytics Lead Scoring Correlation 40

GreenRope

FEBRUARY 18, 2014

Tracks all factors leading up to a conversion, so you can see how your leads behave based on all correlators and data collected. So, now that we have expressed the incredible value that predictive analytics provides your business, let’s talk about how you can implement them into your everyday strategy.

Lead Ranking 40

Lead Ranking Analytics Lead Scoring Correlation 40

GreenRope

FEBRUARY 18, 2014

Tracks all factors leading up to a conversion, so you can see how your leads behave based on all correlators and data collected. So, now that we have expressed the incredible value that predictive analytics provides your business, let’s talk about how you can implement them into your everyday strategy.

Lead Ranking 40

Lead Ranking Analytics Lead Scoring Correlation 40

GreenRope

FEBRUARY 18, 2014

Tracks all factors leading up to a conversion, so you can see how your leads behave based on all correlators and data collected. So, now that we have expressed the incredible value that predictive analytics provides your business, let’s talk about how you can implement them into your everyday strategy.

Lead Ranking 40

Lead Ranking Analytics Lead Scoring Correlation 40

GreenRope

FEBRUARY 18, 2014

Tracks all factors leading up to a conversion, so you can see how your leads behave based on all correlators and data collected. So, now that we have expressed the incredible value that predictive analytics provides your business, let’s talk about how you can implement them into your everyday strategy.

Lead Ranking 40

Lead Ranking Analytics Lead Scoring Correlation 40

GreenRope

FEBRUARY 18, 2014

Tracks all factors leading up to a conversion, so you can see how your leads behave based on all correlators and data collected. So, now that we have expressed the incredible value that predictive analytics provides your business, let’s talk about how you can implement them into your everyday strategy.

Lead Ranking 40

Lead Ranking Analytics Lead Scoring Correlation 40

GreenRope

FEBRUARY 18, 2014

Tracks all factors leading up to a conversion, so you can see how your leads behave based on all correlators and data collected. So, now that we have expressed the incredible value that predictive analytics provides your business, let’s talk about how you can implement them into your everyday strategy.

Lead Ranking 40

Lead Ranking Analytics Lead Scoring Correlation 40

GreenRope

FEBRUARY 18, 2014

Tracks all factors leading up to a conversion, so you can see how your leads behave based on all correlators and data collected. So, now that we have expressed the incredible value that predictive analytics provides your business, let’s talk about how you can implement them into your everyday strategy.

Lead Ranking 40

Lead Ranking Analytics Lead Scoring Correlation 40

GreenRope

FEBRUARY 18, 2014

Tracks all factors leading up to a conversion, so you can see how your leads behave based on all correlators and data collected. So, now that we have expressed the incredible value that predictive analytics provides your business, let’s talk about how you can implement them into your everyday strategy.

Lead Ranking 40

Lead Ranking Analytics Lead Scoring Correlation 40

GreenRope

FEBRUARY 18, 2014

Tracks all factors leading up to a conversion, so you can see how your leads behave based on all correlators and data collected. So, now that we have expressed the incredible value that predictive analytics provides your business, let’s talk about how you can implement them into your everyday strategy.

Lead Ranking 40

Lead Ranking Analytics Lead Scoring Correlation 40

GreenRope

FEBRUARY 18, 2014

Tracks all factors leading up to a conversion, so you can see how your leads behave based on all correlators and data collected. So, now that we have expressed the incredible value that predictive analytics provides your business, let’s talk about how you can implement them into your everyday strategy.

Lead Ranking 40

Lead Ranking Analytics Lead Scoring Correlation 40

GreenRope

FEBRUARY 18, 2014

Tracks all factors leading up to a conversion, so you can see how your leads behave based on all correlators and data collected. So, now that we have expressed the incredible value that predictive analytics provides your business, let’s talk about how you can implement them into your everyday strategy.

Lead Ranking 40

Lead Ranking Analytics Lead Scoring Correlation 40

GreenRope

FEBRUARY 18, 2014

Tracks all factors leading up to a conversion, so you can see how your leads behave based on all correlators and data collected. So, now that we have expressed the incredible value that predictive analytics provides your business, let’s talk about how you can implement them into your everyday strategy.

Lead Ranking 40

Lead Ranking Analytics Lead Scoring Correlation 40

GreenRope

FEBRUARY 18, 2014

Tracks all factors leading up to a conversion, so you can see how your leads behave based on all correlators and data collected. So, now that we have expressed the incredible value that predictive analytics provides your business, let’s talk about how you can implement them into your everyday strategy.

Lead Ranking 40

Lead Ranking Analytics Lead Scoring Correlation 40

GreenRope

FEBRUARY 18, 2014

Tracks all factors leading up to a conversion, so you can see how your leads behave based on all correlators and data collected. So, now that we have expressed the incredible value that predictive analytics provides your business, let’s talk about how you can implement them into your everyday strategy.

Lead Ranking 40

Lead Ranking Analytics Lead Scoring Correlation 40

GreenRope

FEBRUARY 18, 2014

Tracks all factors leading up to a conversion, so you can see how your leads behave based on all correlators and data collected. So, now that we have expressed the incredible value that predictive analytics provides your business, let’s talk about how you can implement them into your everyday strategy.

Lead Ranking 40

Lead Ranking Analytics Lead Scoring Correlation 40

GreenRope

FEBRUARY 18, 2014

Tracks all factors leading up to a conversion, so you can see how your leads behave based on all correlators and data collected. So, now that we have expressed the incredible value that predictive analytics provides your business, let’s talk about how you can implement them into your everyday strategy.

Lead Ranking 40

Lead Ranking Analytics Lead Scoring Correlation 40

GreenRope

FEBRUARY 18, 2014

Tracks all factors leading up to a conversion, so you can see how your leads behave based on all correlators and data collected. So, now that we have expressed the incredible value that predictive analytics provides your business, let’s talk about how you can implement them into your everyday strategy.

Lead Ranking 40

Lead Ranking Analytics Lead Scoring Correlation 40

GreenRope

FEBRUARY 18, 2014

Tracks all factors leading up to a conversion, so you can see how your leads behave based on all correlators and data collected. So, now that we have expressed the incredible value that predictive analytics provides your business, let’s talk about how you can implement them into your everyday strategy.

Lead Ranking 40

Lead Ranking Analytics Lead Scoring Correlation 40