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Writing on the Web

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Better Content Marketing: Words and Numbers Matter

Writing on the Web

Words and Numbers Matter" src="[link] width="202" height="184" title="Better Content Marketing: Words and Numbers Matter" /> As a psychologist, I’m fascinated by how our brains work. When writing online content , I try to apply neuroscience to understanding why some copy outperforms others. what do you think?

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How Authentic is Your Blog Writing?… And,How Do You Write Authentically?

Writing on the Web

Let them know what kinds of people you work with, and how long you’ve been helping them. Articulating our values as verbs gives us a clear idea… we have a clear idea of how to act in any situation.”. Don’t try to sound too good. People have antennae for hyperbole. Read your bio out loud to see if it sounds authentic.

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How to Write an Expert Ebook

Writing on the Web

How much is it costing you (money, people, work, clients, reputation, etc.) What’s your conclusion, what you want readers to do, think, believe, act on…? I get calls from executive coaches and consultants who want to publish an ebook. They ask me for help, to ghost write either for or with them. They may even have an outline.

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How to Write an Award Winning Expert Ebook

Writing on the Web

How much is it costing you (money, people, work, clients, reputation, etc.) What’s your conclusion, what you want readers to do, think, believe, act on…? The answer is yes : in certain fields, I am a ghost writer. I read a ton of books on leadership, and study how the big sellers on Amazon are written in this category.

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Expert Ebook Writing: 5 Steps to Get Started

Writing on the Web

Write out a working title and a tag line that clearly states what the book is about and what it is designed to solve for readers. What’s your conclusion , what you want readers to do, think, believe, act on…? (What’s your unique message you want readers to know that will impact their lives?). What’s your call to action?

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The Scariest Blog: No Personality

Writing on the Web

However, it ended up working in my favor. We imagine something happening to us and how we’d feel and act. People are good at writing about what they know. They aren’t as good about expressing who they are and why they do what they do. Both professions allowed me to spend time doing what I love: research and write.

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Content Marketing Biases: Your Attitude Is Showing

Writing on the Web

From simple acts of friendliness and inclusion to more consequential acts such as the evaluation of work quality, those who are higher in bias have been shown to display greater discrimination. implicit biases) even while honestly (the researchers believe) reporting that they regard themselves as lacking these biases.