Act-On Effectiveness Efficiency Enterprise Management 
Seismic
JANUARY 18, 2024
A third of our sessions were led by our incredible Professional Services team of experts. Since our breakout session at Shift, the topic of change management has emerged more frequently. It requires a well-managed and effective change management strategy. Before we dig in, let’s define change management.
Sprout Social
SEPTEMBER 26, 2023
The emergence of artificial intelligence ( AI) in marketing is no exception. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency. This is to ensure vendors adhere to stringent regulations, comply with open-source licenses and appropriately maintain their technology.
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Binary Demand
FEBRUARY 15, 2024
.” – By Carly Fiorina, ex CEO of Hewlett-Packard [ps2id id=’intro’ target=”/]Business data serves as the cornerstone for making well-informed decisions, crafting precise marketing strategies, and achieving overall success in the B2B realm.
Brightedge
FEBRUARY 1, 2024
This could not be more true for enterprise SEO. On the other side, AI is allowing marketers to become more productive and increase the quality of their outputs. In this post, I want to cover how this is taking place and how enterprise organizations are preparing. Large enterprise SEOs rely on organic search traffic.
Zoominfo
FEBRUARY 27, 2021
Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. But with hundreds of sales intelligence tools on the market, which ones are right for your teams? These tools must unveil new business opportunities so sales professionals can act on them.
Salesforce Marketing Cloud
FEBRUARY 21, 2023
One survey shows that 95% of businesses polled identified a need to manage unstructured data. This is how enterprises can manage massive volumes of data and act on it, fast. With a data lakehouse, you can become more efficient and lower costs — without sacrificing innovation. But what is a data lakehouse?
Webbiquity
SEPTEMBER 4, 2018
The shift from brick-and-mortar to ecommerce that’s been playing out over the past two decades in the B2C world is increasingly impacting B2b vendors. Giants like Amazon have also launched Amazon Business to reach small and medium enterprises. B2B brands need to charge up their marketing strategies to stay ahead in the market.
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