Writing on the Web

NOVEMBER 16, 2010

If you’re going to create content that grabs readers’ attention, sparks emotional engagement, and gets them to take action, you need to know what makes people tick. You can’t get away with marketing to the thinking brain…Content marketing that gets good results is emotional marketing. To content creators?

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Writing on the Web

OCTOBER 20, 2010

You get better results with your content marketing when you speak to the “ old brain ,&# the one that’s also known as the primitive brain or the survival brain. All I did was apply what I know about the brain and marketing messages that get people to act. Related posts: Content Marketing to a Caveman’s Brain.

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Writing on the Web

JANUARY 14, 2011

Telling stories is a fundamental part of good content marketing. Why doesn’t every piece of online content we write use narrative to give a specific example of real people using our products and services or whatever it is we want to influence? Related posts: Content Marketing with Stories: Better than Facts. Tweet This!

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Writing on the Web

SEPTEMBER 20, 2010

The rules haven’t changed, but it’s surprising how many people start creating content to market their business on the web without regard for the basics. Content marketing isn’t a buzz word because marketing people just like new buzzes. Writing content for the Web is different. Know your target audience.

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Writing on the Web

OCTOBER 30, 2014

Storytelling and personalization is the key piece in content marketing as I see it. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. We talked about ways to spend time between flights, and ended up talking content marketing. I can help.

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Writing on the Web

JULY 9, 2014

You may be doing all the right content marketing things (e-newsletter, blog, social media, articles, etc.) She needs to “sell herself” by providing quality content that demonstrates her expertise in coaching matters and leadership and personal development issues. This doesn’t entice people to act, there is no benefit in doing so.

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Writing on the Web

JANUARY 2, 2014

Next, start writing content: Write down 3 – 5 of your most compelling stories, ideas, nuggets, experiences, messages you want to include. What’s your conclusion, what you want readers to do, think, believe, act on…? Books Content Marketing E-Books How to.Tips Writing for Others, Freelancing Attracting Clients expert ebook'

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Writing on the Web

JANUARY 13, 2014

If you’re an expert in your field and want to publish a digital book , how should you get started writing content ? What’s your conclusion , what you want readers to do, think, believe, act on…? About Expert Ebooks Content Marketing E-Books Writing for the Web Attracting Clients' What’s your point?

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Writing on the Web

JUNE 19, 2013

Of course, you’ll only be able to do that if you generate remarkable content that offers actionable information.Here are a few strategies that can help you identify quality blogs: a) Create an account on platforms like myblogguest , etc. Publish Quality Content on Blogs by Content Curating and Accumulating Content.

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Writing on the Web

JULY 24, 2013

It was the first time a pianist thought to “brand” his act. About Blogs Content Marketing Writing Great Blog Content blog content blog marketing blog writing business blogging content marketing with blogs' Liberace was well-known for his flamboyant lifestyle both on and off stage. Do you have a team?

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Writing on the Web

JULY 22, 2011

By the way, this doesn’t only apply to blog writing, but to other content marketing pieces and in general for other things you write for the web.). Attention is generally done more effectively by negative content. To get readers to act, they have to want something different. Writing Better Content: An Emotional Pathway.

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Writing on the Web

MAY 27, 2015

Next, start writing content: Write down 3 – 5 of your most compelling stories, ideas, nuggets, experiences, messages you want to include. What’s your conclusion, what you want readers to do, think, believe, act on…? The answer is yes : in certain fields, I am a ghost writer. I can help you write an expert ebook on leadership.

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Writing on the Web

AUGUST 10, 2010

By the way, this doesn’t only apply to blog writing, but to other content marketing pieces and in general for web pages.). Attention is generally done more effectively by negative content. Here’s the secret key to getting readers to act: negative stories get our attention, but they don’t stimulate us to action.

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Writing on the Web

NOVEMBER 1, 2011

We can write better content because we understand how consumers make decisions. Neuromarketing and science can help improve your content writing so that it has more of an impact on people in your target audience. Placing the most important content at the beginning is a must, and repeating it at the end an imperative.

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Writing on the Web

FEBRUARY 14, 2011

Why is content marketing and persuasion so difficult, and what can you do to set people on fire? When it comes to writing content for a business blog , most professionals start from their point of view. That’s not good enough, because people are inspired to act by emotions. Of course, who wouldn’t? Blog this on Blogger.

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Writing on the Web

MAY 10, 2015

Articulating our values as verbs gives us a clear idea… we have a clear idea of how to act in any situation.”. In the past, we’ve discussed this word which I think gets bandied around too liberally without adequate definition: authenticity. What the heck does that mean, anyway? Yikes, that could mean a lot of things.

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Writing on the Web

JANUARY 5, 2011

You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) She needs to “sell herself&# by providing quality content that demonstrates her expertise in coaching matters and leadership and personal development issues. She is using quality content, but there needs to be some personal stories added.

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Writing on the Web

OCTOBER 12, 2010

But what does that mean for content marketing? ’ Articulating our values as verbs gives us a clear idea… we have a clear idea of how to act in any situation.&#. How do you add a little more of it into your content marketing? Related posts: Writing Web Content: 5 Simple Steps for Results. Blog this on Blogger.

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Writing on the Web

OCTOBER 13, 2010

Copywriters and content marketers have been telling us for years how important it is to address the “ what’s in it for me &# filter in consumers’ minds. It’s not that easy, neither is neuroscience easily applied to content marketing. We can write better content because we understand how consumers make decisions.

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Writing on the Web

DECEMBER 1, 2010

This is excellent advice you need to know and act on. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Tags: Attracting Clients Content Marketing Social Media Stuff blog marketing Online Marketing social media marketing Writing for the Web. Why is this LinkedIn profile so important? Let’s say you are a lawyer.

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Writing on the Web

JUNE 13, 2011

The Content Marketing Institute hit a home-run with their question to content experts, “ How do you make content more engaging? &# This is an important post to read for anyone blogging and posting content to connect with readers. In my opinion and experience, content that engages is emotional. Ask questions.

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Writing on the Web

OCTOBER 6, 2010

The Content Marketing Institute has hit another home-run with their question to content experts, “ How do you make content more engaging? &# Ten experts responded, including moi , and their answers are illuminating, especially for anyone charged with creating quality content for blogs, social media, and writing for the Web.

Digg 100

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Writing on the Web

AUGUST 30, 2010

How is blogging and online content marketing like psychotherapy ? One of the things I like about blog writing and publishing content on the Web is the connection to people. We feel, we act. Your content needs to grab readers’ attention and hold it long enough to get people to trust you and take a desired action.

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Writing on the Web

JULY 15, 2011

If you want to write content that persuades readers – both thinking type and feeling type processors – to take action, you write about emotional triggers AND provide reasons to act. Effective content marketers, however, follow a unique, almost hidden pattern: Grab the audience’s attention ? Analyze it ?Recommend

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Writing on the Web

AUGUST 4, 2010

If you want to write content that persuades readers to take action, you write about emotional triggers AND provide reasons to act. Stephen Denning writes about this in his book The Secret Language of Leadership , and these lessons for leadership communications are applicable to writing web content. Why should readers act now?

Trigger Marketing 100

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Writing on the Web

JUNE 22, 2010

Whether you’re selling something or not, even when you’re giving something away, you still need to write a good message that grabs reader’s attention, clarifies the benefits to them if they take action, creates desire, and persuades them to act now. Thursday, June 24, 2010 at 4 p.m. You don’t want sloppy web pages. (To

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Writing on the Web

SEPTEMBER 13, 2010

I read a lot of research on motivation , decision making , and neuroscience to try to figure out how brain science can be applied to better content marketing. Any professional who has studied content marketing and copywriting knows that you must use emotional stories to get people to take action. What can we learn from brain science?

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