Marketing Insider Group

FEBRUARY 10, 2021

You can do it through your online content. It’s not a way to position your business in the market or an incentive to get visitors to act immediately, either. Convey a consistent message across your website and content marketing. We’ll show you how. If used effectively, it can give you a substantial competitive advantage.

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. Case studies are one of the most powerful forms of content to have in your marketing repertoire. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Marketing Insider Group

MARCH 16, 2023

The Content Marketer Sorting Hat — Which house are you? Because while many people wish they could be Gryffindors, they’re not all willing to take the risk that comes with acting like one. Let’s look at a few Gryffindor-esque content examples. So — is your brand a brave, determined Gryffindor? A wise and brainy Ravenclaw?

Marketing Agencies 2 232

Marketing Agencies 2 Lead Ranking Content Work Management 232

Contently

NOVEMBER 10, 2016

The prince scams are a case study in the power of storytelling. In fact, as Maria Konnikova told Contently in an interview about the dark side of storytelling , intelligent people are the most vulnerable to investment fraud. Before asking for money, the con artists weave intricate tales that appeal to people’s emotions.

Storytelling 168

Storytelling Case Studies Statistics Case Study 168

Marketing Insider Group

MAY 27, 2015

Confining storytelling strictly to the brand or PR teams limits the value and impact that can be had. Creating citizen storytellers isn’t only about tapping the ranks for ideas to develop into content. Citizen Storytellers. Creating the Corp Storytellers. That’s still very important, but back up one step further.

Storytelling 100

Storytelling Content Marketing PR Content 100

Strategic-IC

MARCH 20, 2019

If you want to ensure your brand cuts through the noise to engage, delight and build trust with your audience; storytelling is crucial to your B2B content strategy. Why Storytelling For B2B Content Strategies? 3 Reasons To Using Storytelling In Your B2B Content.

Storytelling 75

Storytelling Branding Brand Identity Marketing & Strategy 75

Marketing Insider Group

OCTOBER 21, 2021

What do I see as the biggest content marketing trends for 2022 and beyond? The first is the resurgence of Content Marketing as the first thing businesses are doing in marketing. Now, they are doubling down on content marketing. Because Google told us content marketing is the best way to rank for buyer search.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Content Marketing Institute

FEBRUARY 9, 2018

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. Read on for the Chief Content Officer magazine interview with the senior integrated marketing content manager at The Coca-Cola Company. Click To Tweet. Image source.

Storytelling 111

Storytelling Advertising Agencies Paid Search Agency Work Management 111

Content Standard

FEBRUARY 23, 2018

For brands that want to engage with storytelling in marketing , this distinction can be an obstacle. How can you communicate with your team of content storytellers to keep everyone on the same page about your brand’s narrative? The Difference Between Communication and Storytelling. The Parts of a Story.

Storytelling 92

Storytelling Content Marketing B2B Thought Leadership Paid Search Agency 92

Biznology

OCTOBER 13, 2021

He is chief storyteller at Thorn Media , a communications consultancy. I love creating stories that make people think and feel and act to create a better world. Rod is a former communications executive at PepsiCo, Kodak, and IBM. What is one of your hobbies? What is the last book read? Fire Shut Up In My Bones , by Charles Blow.

Ideal Customer Profiles 197

Ideal Customer Profiles Consulting Profiling Storytelling 197

Content Marketing Institute

AUGUST 2, 2018

Welcome to the new sweet spot of content and tech, a hybrid that forward-thinking marketers are smart to embrace. “My My media relations team built our first bot,” says Heather Whaling, CEO and founder of Geben Communication, who presented Acting Like Technologists to Improve Content Strategy at the 2018 Intelligent Content Conference. “If

Storytelling 99

Storytelling Branding Brand Identity Paid Search Agency 99

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. They’re exploring options and digital marketers can provide valuable content or educational resources to influence their decision-making. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

Marketing Insider Group

OCTOBER 28, 2020

Cinema acts as an effective resource for visual learners because it enables them to comprehend ideas without the obstacles that hinder learning. This movie serves as a fantastic example of how big data is controlling consumers’ lives, similar to Truman, in an online world where content is constantly being orchestrated.

Planning 363

Planning Forrester Work Management Storytelling 363

Marketing Insider Group

JULY 23, 2015

Confining storytelling just to marketing or PR limits the value and impact that storytelling can make. Creating citizen storytellers is different from tapping the ranks for ideas to develop into content. Citizen Storytellers. Citizen Storytellers. That’s still important, but back up one step further.

Storytelling 100

Storytelling Work Management Lead Scoring Lead Ranking 100

Scoop.it

FEBRUARY 1, 2024

Creating awesome content can be quite tough. Add to that the option to choose between content creation and content curation and it’s no wonder even expert marketers are left feeling somewhat lost. Understanding Content Curation Consumers rely more and more on digital content to make decisions when it comes to their spending.

Curation 88

Curation Marketing Analytics Tools Eye-Tracking Content 88

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it's fiction.

Storytelling 62

Storytelling B2B Work Management Marketing Management 62

Hubspot

JANUARY 31, 2018

As content strategists, we spend a lot of time talking to business people about the importance of storytelling to their business. The pressure of storytelling can keep a lot of people from even trying. Storytelling is part of what makes us human. Unfortunately, some of us give up on our storytelling ability too early.

Storytelling 100

Storytelling SIC Template Case Studies 100

Sprout Social

JULY 30, 2018

It’s that we’re failing at the social media storytelling game. Make the pain of the status quo seem more painful than the pain of acting. This is especially important when you have limited resources for both content development and ads (which most of us do). Who is my audience? Your Audience’s (New) Problems.

Storytelling 90

Storytelling Social Media Media eCommerce 90

Act-On

OCTOBER 11, 2023

The most common approach to B2B marketing department structure and roles Today’s B2B marketing departments are usually structured into three major buckets: Growth Marketing Product Marketing Brand Marketing Some organizations have a fourth bucket: Content Marketing. And the hallmark of a good marketing department is simply that it works.

Paid Search Agency 180

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 180

Aberdeen

OCTOBER 28, 2019

Marketers have really run with this idea in the age of content marketing. Over the last decade, storytelling has become the core tenant of so many marketing strategies, promising a means of capturing buyer attention on an emotional level. Storytelling has become yet another marketing buzzword. Three-Act Structure.

Storytelling 40

Storytelling Intent Data Intent Marketing Prospects 40

Zoominfo

JUNE 27, 2019

With a fresh take on creativity, you’ll not only produce better marketing results but you’ll also breathe new life into your content. This guide to content marketing gives you three proven strategies that will revive and renew your marketing creativity. As Jay puts it: “Too much content marketing goes through the motions.

Creativity 185

Creativity Content Marketing Planning Content 185

ClearVoice

JUNE 15, 2021

Let’s take a look at some of the strategies good marketing writers employ to create writing that persuades audiences to act. Marketing writing is designed to create content with a purpose. The body of your content is where you elaborate on the argument introduced at the beginning. What Is Marketing Writing?

Rules 116

Rules Work Management Content Marketing Marketing Management 116

Adobe Experience Cloud Blog

APRIL 25, 2017

Author: Ellen Gomes It’s day two at Marketing Nation Summit and the pace of interesting content and conversations—from the keynote, to a bustling expo show floor, to fantastic breakout sessions—has not slowed down. The Art of Storytelling. Great storytelling goes beyond the data to build a bond with a customer.

Storytelling 103

Storytelling Planning Marketo Branding 103

Martech

NOVEMBER 28, 2023

Whether it involves suggesting personalized content or implementing dynamic pricing strategies, AI is set to lead in helping elevate customer satisfaction and increase conversion rates. This trend blurs the lines between advertising and ecommerce, making it easier for consumers to act on their impulses, which drive sales for brands.

Marketing AI 89

Marketing AI Advertisements Advertising Trends 89

Heinz Marketing

APRIL 9, 2022

While it may start with the story of how the business started, this element of storytelling helps set companies apart from each other, then salespeople can ask questions accordingly to identify any pain points in their model and continue on for the rest of the sales conversation. Why 30-Day Challenges Help Your Habits Stick.

Pricing 105

Pricing Price B2B Content 105

PureB2B

OCTOBER 9, 2014

Storytelling. Storytelling in sales and marketing is nothing new, but the need to put it at the heart of your efforts has never been more apparent. So the question facing you now is not how can I create content? It is now, if I create content will anyone even see it? In the first act, you get your hero stuck in a tree.

Storytelling 62

Storytelling A/B testing Act-On Paid Search Agency 62

PureB2B

OCTOBER 9, 2014

Storytelling. Storytelling in sales and marketing is nothing new, but the need to put it at the heart of your efforts has never been more apparent. So the question facing you now is not how can I create content? It is now, if I create content will anyone even see it? In the first act, you get your hero stuck in a tree.

Storytelling 62

Storytelling A/B testing Act-On Paid Search Agency 62

Integrated B2B

OCTOBER 1, 2018

Monitor Deloitte’s Camilla Marie Thiele shares her perspective on why business innovation is important for the sustainability agenda and how storytelling can inspire other companies to follow. Storytelling matters. The post Deloitte: Storytelling boosts sustainable innovation appeared first on IntegratedB2B by cylindr BBN.

Storytelling 40

Storytelling Work Management Advertising Mediums Act-On 40

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. However, the content space is noisy. People are overwhelmed with the volume of content hitting the web every day. So what should marketers do?

Storytelling 50

Storytelling Enterprise Management Branding Brand Identity 50

Salesforce Marketing Cloud

AUGUST 29, 2023

If you talk about equality in your messaging, practice what you preach and make sure your storytelling reflects your diverse customer base. (Yes, we’ll be referencing Taylor songs in this piece. We hope you have fun keeping track.) Convince customers, You Belong With Me Not getting the customer engagement you’re hoping for?

Planning 98

Planning Storytelling Marketing & Strategy Social Media 98

Content Standard

DECEMBER 19, 2023

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. We’re swimming in an ocean of data, and content is the biggest fish in the sea. Commitment 1: Prioritize content creation despite economic headwinds Why?

Terms and Conditions 81

Terms and Conditions Marketing & Strategy Advertising Agencies Storytelling 81

Contently

JULY 21, 2021

The reason that “writing for one person” works is because it’s an act of empathy. Often with a drink that had a lime in it, which always brings good storytelling vibes.) If you work in marketing long enough, you’re bound to encounter a buyer persona. The idea is to teach us about the ideal customer.

Buyer Personas 212

Buyer Personas Storytelling Creativity Conference 212

Exo B2B

JUNE 26, 2023

You’ve probably heard a lot about B2B content marketing. According to the Content Marketing Institute’s 13th annual study (2023), 71% of B2B content marketers say B2B content marketing is more important than it was last year. Yet you should be aware that quality content marketing performs better.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

ClearVoice

MAY 31, 2022

As a content marketer, you know the importance of persuasive writing. After all, if you can’t get your audience to take action — like reading your content or making a purchase — what’s the point of your work? . Every content creator relies on the skills of persuasion to successfully attract and engage with an audience.

Content Marketing 96

Content Marketing Content Paid Search Agency Case Studies 96

Content Standard

OCTOBER 13, 2017

You know the power of storytelling. You’ve read the studies about how brand storytelling more than any other form of communication can inspire people to act. But how do you execute storytelling as part of your marketing strategy? This is the brand storytelling model that we now employ at Skyword.

Storytelling 61

Storytelling Marketing & Strategy Marketing Strategy Branding 61

Convince & Convert

NOVEMBER 13, 2014

With more content shared across digital and social media channels than ever before, companies like Mondelez, Marriott, and GE are re-thinking how great stories come to life. In order to foster creativity and content creation, the space has been decorated accordingly and the company will also supply camera crews, sound engineers, etc.

Branding 159

Branding Brand Identity Storytelling Case Studies 159