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Decoding California’s Privacy Changes: 5 Must-Read Updates for Digital Marketers

Choozle

Privacy policies must be transparent and instructive. The link(s) should direct users to specific, granular choices to opt out of targeted ads (aka; ‘cross contextual behavioral ads’) associated with third parties disclosed from visits to that Business website or app. Updated Privacy-Compliance Requirements 1.

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What Is Privacy Forward and Why Does it Matter for Marketers?

Adobe Experience Cloud Blog

The fact is that it’s very simple for someone to take first and third-party data, link it up and retarget consumers with ads. Robust data allows them to put their ads in front of people and create brand awareness, which helps sell products. A walled garden is a closed ecosystem where operations are controlled by an ecosystem operator.

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Bart De Pauw of GroupM and Marcel van der Kooi of ScanmarQED discuss Triangulation

ScanmarQED

Advertisers and agencies also need to act close to the ball. MTA is providing insights into how digital channels are contributing to a conversion both at campaign and ad level. Bart : Great for having you today, Marcel. As a provider of marketing effectiveness solutions, you are for sure the right person to speak about triangulation.

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10 social media monitoring tools to inform your campaigns

Sprout Social

Since social mentions are totally transparent, uncovering those mentions is largely a matter of having the right tools. Since social mentions are totally transparent, uncovering those mentions is largely a matter of having the right tools. These types of conversations don’t typically pop up in your notifications. Sprout Social.

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What is programmatic advertising?

Bannerflow

It’s the process of using different platforms to sell inventory on publishing sites and on the advertising side, buying inventory and place ads on a publishers site. You may even have read articles on how programmatic advertising will improve ad performance for your brand. It’s a major component of modern advertising.

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Can social responsibility initiatives strengthen a brand image AND satisfy investors?

Biznology

More companies are adding cause related or social responsibility initiatives, especially since this appeals strongly to millennials. More fundamental is their belief that such social benefit acts conflict with the traditional goal of business: to maximize long-term shareholder wealth.

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 5]

ViewPoint

There are great technologies that allow us to serve relevant ads, content and other online interaction opportunities to the accounts and contacts we care about. I consider SiriusDecisions to be the gold standard when it comes to best practices in B2B marketing and sales processes. That’s just part of being a smart marketer today.