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Decoding California’s Privacy Changes: 5 Must-Read Updates for Digital Marketers

Choozle

MARCH 5, 2024

Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. T he California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. Updated Privacy-Compliance Requirements 1. Privacy policies must be transparent and instructive.

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How to Ensure Accurate Results from your A/B Tests Despite Apple’s ITP

Convert

JANUARY 27, 2022

Over time, it evolved into also restricting some first-party cookies that act as trackers. ITP uses the Machine Learning Classifier , a machine-learning model, that identifies domains with cross-domain tracking capabilities and then restricts cookie creation under those sites. This is where the importance of ITP lies. Local Storage.

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Decoding California’s Privacy Changes: 5 Must-Read Updates for Digital Marketers

How to Ensure Accurate Results from your A/B Tests Despite Apple’s ITP

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