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How to Use Email Automation to Nurture Prospects

Zoominfo

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? ZoomInfo MarketingOS Finally, ABM with data you can trust. What Is Email Automation?

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12 Reasons Why Your Emails Go in the Spam Box (and How to Make Sure They Don’t)

Optinmonster

Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. Then, we’ll give you 6 concrete tips to make sure you can avoid your emails winding up in the spam folder. 12 Reasons Why Emails Go to Spam.

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7 Elements of a Brilliant HTML Email Template

BenchmarkONE

You’ve heard it a thousand times before: your email marketing campaign is only as good as the copy you write. If you’re not getting the desired results from your email marketing campaign, the problem might not be the content. An effective HTML email template can set your email apart from the masses. Personalization.

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20 Questions: Email Marketing

SendX

In a marketer’s quest to gather more attention, gain more engagement, and generate more clicks, it's inevitable that questions would come up. This list is a comprehensive look at common email marketing questions, designed to provide value whether you’re a seasoned vet or a complete beginner. Is email marketing still relevant?

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The 2024 B2B Email Marketing Automation Guidebook

SalesIntel

To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation. Engaging prospects through email marketing is essential. Establishing robust automation practices is paramount for optimizing email ROI in B2B marketing. What is B2B Email Marketing Automation?

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How To Write A Follow-Up Email That Gets Responses (+ Best Practices)

CoSchedule

You can send them to: Remind the person you’re communicating with about your request Politely nudge them into action Show them you’re invested in the outcome Sending a follow-up email is the difference between casually mentioning you’d like to grab coffee sometime and showing someone you want to take them out on a date. Avoid clickbait.

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The 2024 B2B Email Marketing Automation Guidebook

SalesIntel

To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation. Engaging prospects through email marketing is essential. Establishing robust automation practices is paramount for optimizing email ROI in B2B marketing. What is B2B Email Marketing Automation?