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Decoding California’s Privacy Changes: 5 Must-Read Updates for Digital Marketers

Choozle

Meet Ben Isaacson, Choozle’s Fractional Privacy Officer When navigating the amended CCPA and its expanded Regulations, it’s critical for businesses to be clear about all their data uses and vendor relationships, and take necessary steps to meet the Regulations’ prescriptions. Privacy policies must be transparent and instructive.

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What Is Privacy Forward and Why Does it Matter for Marketers?

Adobe Experience Cloud Blog

The fact is that it’s very simple for someone to take first and third-party data, link it up and retarget consumers with ads. Robust data allows them to put their ads in front of people and create brand awareness, which helps sell products. A walled garden is a closed ecosystem where operations are controlled by an ecosystem operator.

Privacy 133
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Bart De Pauw of GroupM and Marcel van der Kooi of ScanmarQED discuss Triangulation

ScanmarQED

In this interview, Chief Business Intelligence Officer of GroupM , Bart De Pauw talks with CEO of ScanmarQED, Marcel van der Kooi, on the topic of Triangulation in Marketing Measurement. The strategic decisions are the big high-level decisions that link to business and financial objectives. Bart : Great for having you today, Marcel.

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10 social media monitoring tools to inform your campaigns

Sprout Social

Putting your social interactions into context can uncover how to do better business. Since social mentions are totally transparent, uncovering those mentions is largely a matter of having the right tools. Since social mentions are totally transparent, uncovering those mentions is largely a matter of having the right tools.

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Can social responsibility initiatives strengthen a brand image AND satisfy investors?

Biznology

More companies are adding cause related or social responsibility initiatives, especially since this appeals strongly to millennials. More fundamental is their belief that such social benefit acts conflict with the traditional goal of business: to maximize long-term shareholder wealth. This question is complicated.

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 5]

ViewPoint

It's about helping sales find and close business in target accounts and about developing valuable customer relationships in those accounts. There are great technologies that allow us to serve relevant ads, content and other online interaction opportunities to the accounts and contacts we care about. It's not a distraction.

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10 Crucial B2B KPIs for B2B E-commerce Marketplace

Valasys

In a data-driven world, you need to understand how to measure the success of your business model. And KPIs influence management behavior as well as business culture.” ” The most successful e-commerce businesses have been defining and measuring the vital KPIs for B2B e-commerce marketplace. 2) Website Traffic.