Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. Because awareness has already been established, lead generation strategies typically are activated in the second stage of the sales funnel — interest. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

Marketing AI 122

Marketing AI Work Management Marketing Management Automation 122

Marketing Insider Group

AUGUST 5, 2020

When you hear the term “automation,” you typically associate it with the latest technology, AI, and computer data science. However, automation is actually not that new. In fact, the earliest examples of automation can be traced back over 2,000 years when the Chinese developed trip hammers powered by flowing water.

Enterprise Management 343

Enterprise Management Automation Work Management Marketing Management 343

Tiecas

APRIL 23, 2024

Manufacturing lead generation is a perennial top priority for most manufacturers. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!” User experience (UX): Is your website easy to navigate, with a design that provides a positive experience for visitors?

Lead Ranking 64

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 64

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. In this article, we talk more about AI automation, how it benefits organizations and what its most common applications are in the business world. What is AI automation?

Marketing AI 101

Marketing AI Work Management Automation Marketing Management 101

Binary Demand

FEBRUARY 27, 2024

The new era of B2B demand generation companies brings a personalized revolution powered by AI’s insight. As for the monumental trend, machine learning algorithms seamlessly integrate into B2B demand generation. Think of automated B2B processes like email marketing campaigns and social posts—seamless, efficient, and always on point.

Demand Generation Agencies 52

Demand Generation Agencies Marketing AI Demand Generation Demand 52

Salesforce Marketing Cloud

SEPTEMBER 25, 2023

We’ll highlight some of these high performers, including Schneider Electric , Rossignol , and General Mills. Need help with your generative AI strategy? Using AI prompts, marketers look forward to generating suggested emails and subject lines based on historical data. High performers, on the other hand, are past that phase.

Marketing AI 133

Marketing AI Generation Enterprise Management Allocation 133

SmartBug Media

NOVEMBER 1, 2023

In this blog post, we'll explore what a revenue-generating tech stack looks like, cover the critical components of RevOps success, and provide invaluable tips for finding the right RevOps tech stack to scale your business. What Is a Revenue-Generating Tech Stack? Website Analytics Understanding user behavior on your website is crucial.

Marketing Automation Services 72

Marketing Automation Services Generation Advertising Agencies Paid Search Agency 72

PureB2B

JULY 6, 2022

A common challenge in the B2B demand generation world centers around the balance of automation and reporting software. The goal with most B2B marketers is to get their automation to a point of fluidity that it requires very little human input. But if you want to make the most of your automation software, read on.

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Sales Management Automation 114

Martech

MAY 16, 2024

Alondra Nelson, former acting director of the White House Office of Science and Technology Policy, participated in one of the forums. “The Button’s Publisher Link Optimization solution helps increase buyer conversions by optimizing end-user experience and click-to-purchases. Trustpilot added features to its online review platform.

Marketing AI 108

Marketing AI Multivariate analysis Marketing Analytics Tools Marketing Proposals 108

DealSignal

FEBRUARY 20, 2024

It’s likely to be another challenging year for Demand Generation professionals, so need to plan for the year and more importantly plan to pivot in the middle of the year. Read about Demand Generation trends for this year and be ready to act. Pipeline is still the primary metric used to evaluate the demand generation team.

Demand Generation 52

Demand Generation Demand Trends Account Based Marketing 52

Customer Experience Matrix

AUGUST 23, 2012

final installment in my series of posts on leaders in the different B2B marketing automation sectors, as determined by the ratings in our VEST report. This covers a broad range of marketing users with widely varied needs. Most require the full set of marketing automation functions but apply these in simple ways.

Eloqua 120

Eloqua Act-On Marketing Automation Services Marketo 120

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Marketing Insider Group

AUGUST 21, 2023

Machines and automation are replacing humans in various functions. Artificial intelligence (and other related forms of “smart” automation) will assist humans without totally replacing them. Either the robots replace the people in a particular role or use case, or they don’t.

Marketing AI 186

Marketing AI Marketing & Strategy Top of Funnel Resource Management 186

Martech

AUGUST 30, 2021

This becomes more apparent at the enterprise level, where data sets are vast, dense, and complex, making it difficult not only to make sense of the data but to act on it. Automating SEO allows marketers to reduce the time from data to insights to action, so they can implement faster and see results. Intermediate: Automated insights.

Automation 121

Automation SEO Aggregators Act-On 121

Optinmonster

MARCH 27, 2024

The way most business owners do lead generation is wrong. And they use that data to contact people with generic messages in hopes of making sales. They focus on getting as many “leads” as possible into their funnel. For them, it’s all about the volume of data they get. Lazy marketing brings poor results.

Lead Generation 72

Lead Generation Marketing Automation Services Lead Scoring Lead Ranking 72

Zoominfo

FEBRUARY 27, 2021

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies. 1 for good reason.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

Martech Advisor

OCTOBER 15, 2019

Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. Understand Automation Is the Future of Work. While automation platforms aren’t new, the amount marketers now rely on them is – and it will only grow in the next year. Increase campaign ROI.

Act-On 71

Act-On Marketing AI Trends Work Management 71

Martech

JUNE 2, 2023

We’ve heard much about how generative AI is set to change digital marketing over the last few months. Now, we see how generative AI can act as an assistant by generating initial drafts of code and visualizations, which our experts refine into usable materials. So, how can we use ChatGPT and other generative AI tools?

Marketing AI 101

Marketing AI Analytics Practices Generation 101

KoMarketing Associates

AUGUST 30, 2017

Automating some marketing processes can streamline day-to-day business, but how is technology benefiting marketers who have invested in the automation process? Recently, Econsultancy conducted the “2017 State of B2B Marketing Automation” report with Act-On Software to dive deeper into the concept.

Marketing Automation Services 149

Marketing Automation Services Marketing Automation Automation Peer-to-peer 149

Heinz Marketing

SEPTEMBER 9, 2021

Today’s post is about Marketing Automation. Marketing automation platforms are a foundational element of the martech stack. Marketing automation is all about using software to automate activities which allows your teams more time to focus on strategy and the leads showing real promise. Marketing Automation Platforms.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Work Management 130

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

SmarkLabs

JUNE 12, 2023

In the fast-paced digital world, running a business without automation is like trying to paddle a boat against the current. Marketing tasks are increasingly complex, and the need for B2B marketing automation is more critical than ever. What is B2B Marketing Automation? Why B2B Marketing Automation?

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

Customer Experience Matrix

MAY 4, 2010

Summary: Two low-cost demand generation systems, Genoo and Act-On Software, have added unusually advanced social marketing features. A few weeks back, I wrote about social marketing features from consumer marketing automation vendors. Act-On Software is another low-cost system, starting at $500 per month.

Act-On 120

Act-On Marketing Management Marketing Automation Services Features 120

Martech

APRIL 29, 2024

I am the first generative AI chatbot for marketing technology professionals. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you lead marketing ops for a regional retailer with brick-and-mortar stores. I am trained with MarTech content.

Marketing Automation Services 98

Marketing Automation Services Tools Marketing AI Ideal Customer Profiles 98

Marketing Insider Group

AUGUST 4, 2020

They both came to the conclusion that validating your assumptions before acting on them was a good idea. What is PDCA (Plan Do Check Act)? PDCA (plan-do-check-act) was initially introduced as a quality control system in manufacturing during the 1940s in Japan. What do Francis Bacon and Japanese manufacturers have in common?

Planning 351

Planning Lead Ranking Work Management Marketing Qualified Leads 351

ClickZ

OCTOBER 23, 2020

Automation is possible in 30% of sales activities. AI in marketing implies the usage of customer data, machine learning, automation and other computational concepts to predict consumers’ actions. Let’s look at some of their researches about the use of automation in marketing. As per PwC, AI will contribute up to US$15.7

Marketing AI 145

Marketing AI Consulting Lead Ranking Automation 145

Salesforce Marketing Cloud

OCTOBER 25, 2021

Whether you are in wealth management, retail banking, or insurance, financial institutions need seamless access to the right data in context — and the ability to act on that data. Case studies in digital process automation and workflow orchestration. Getting to integrated systems is a difficult, and time-consuming challenge.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Process 98

Brandpoint

DECEMBER 27, 2018

This post explains how you can turn your content into a lead-generating machine and see more meaningful results. Lead generation and the death of the cold call. Lead generation and the death of the cold call. So what does lead generation with content look like? Content’s role in lead generation.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Act-On

SEPTEMBER 24, 2023

In the example below, the page title is “What is marketing automation?” When a user searches for a keyword, you want to show up in the search engine results and do so with a title that’s so enticing they can’t help but click it. What is SEO? A Definition Are you well-versed in SEO? Skip this section and move on to the next.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Valasys

FEBRUARY 27, 2024

In the fiercely competitive digital arena, where attention spans are shrinking and choices abound, your website isn’t just a placeholder; it’s the battlefield where businesses fight for user engagement and conversions. As the gateway to your brand, a thoughtfully designed website can be a game-changer for lead generation.

Lead Generation 40

Lead Generation Design Generation Lead Scoring 40

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. We’re excited to partner with Vidyard to bring these capabilities to the Act-On community.”

Marketing Automation Services 51

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 51

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels.

Marketing Automation Services 50

Marketing Automation Services Act-On Demand Generation Agencies Marketing Automation 50

Anyword

DECEMBER 20, 2023

In the realm of AI, generative AI platforms have carved out a remarkable niche, offering unprecedented capabilities to create content, generate code, and assist users in countless creative and practical endeavors. Subjectivity of Quality Assessment Assessing the quality of generative AI outputs poses a significant challenge.

Analytics 40

Analytics Generation Product Lead Ranking 40

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. We’re excited to partner with Vidyard to bring these capabilities to the Act-On community.”

Marketing Automation Services 50

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 50

Martech

MARCH 27, 2024

The systems they use to manage customers, fill their pipelines and generate new revenues are often outdated, incorrect and missing information. They see the potential of AI to automate processes and enhance productivity but are cautious about using it with unreliable data. Act on that. They’ll admit that. Keep it simple.

Marketing AI 125

Marketing AI Marketing Management Lock-In CRM 125

Televerde

AUGUST 23, 2021

Lead generation tools can help companies streamline the often-complex process of converting web visitors into viable leads. In order to reach out to potential leads, tools like automated lead gen triggers and web traffic trackers are needed. Here are 9 of the best martech tools your company can use to generate quality leads.

Sales Management 86

Sales Management Lead Generation Generation Tools 86