Customer Experience Matrix

AUGUST 23, 2012

final installment in my series of posts on leaders in the different B2B marketing automation sectors, as determined by the ratings in our VEST report. This covers a broad range of marketing users with widely varied needs. Most require the full set of marketing automation functions but apply these in simple ways.

Eloqua 120

Eloqua Act-On Marketing Automation Services Marketo 120

Zoominfo

MAY 22, 2024

Get Better Results McGriff is just one of over 20,000 ZoomInfo users who have been beta testing Copilot this year, helping us bring to life an AI-fueled ZoomInfo platform that turns every seller into your best seller. Derion McGriff used to spend hours on the drudgery of email outreach. We’re in sales. Don’t Just Do More.

Zoominfo 130

Zoominfo Marketing Analytics Tools Outreach Ideal Customer Profiles 130

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Enterprise Management Marketing AI 144

Martech

AUGUST 30, 2021

This becomes more apparent at the enterprise level, where data sets are vast, dense, and complex, making it difficult not only to make sense of the data but to act on it. Automating SEO allows marketers to reduce the time from data to insights to action, so they can implement faster and see results. Intermediate: Automated insights.

Automation 122

Automation SEO Aggregators Act-On 122

Martech Advisor

OCTOBER 15, 2019

Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. Understand Automation Is the Future of Work. While automation platforms aren’t new, the amount marketers now rely on them is – and it will only grow in the next year. Increase campaign ROI.

Act-On 71

Act-On Marketing AI Trends Work Management 71

PureB2B

JULY 6, 2022

A common challenge in the B2B demand generation world centers around the balance of automation and reporting software. The goal with most B2B marketers is to get their automation to a point of fluidity that it requires very little human input. But if you want to make the most of your automation software, read on.

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Sales Management Automation 114

KoMarketing Associates

AUGUST 30, 2017

Automating some marketing processes can streamline day-to-day business, but how is technology benefiting marketers who have invested in the automation process? Recently, Econsultancy conducted the “2017 State of B2B Marketing Automation” report with Act-On Software to dive deeper into the concept.

Marketing Automation Services 149

Marketing Automation Services Marketing Automation Automation Peer-to-peer 149

Heinz Marketing

SEPTEMBER 9, 2021

Today’s post is about Marketing Automation. Marketing automation platforms are a foundational element of the martech stack. Marketing automation is all about using software to automate activities which allows your teams more time to focus on strategy and the leads showing real promise. Marketing Automation Platforms.

Marketing Automation Services 124

Marketing Automation Services Marketing Automation Automation Work Management 124

Zoominfo

MAY 22, 2024

ZoomInfo Copilot users are sent real-time insights with AI-powered recommendations for their top opportunities, eliminating ambiguity about which leads to prioritize and pursue. Context links take users directly to the relevant action, and allow salespeople to work in a focused, directed manner at their own pace.

Zoominfo 130

Zoominfo Marketing Analytics Tools Ideal Customer Profiles Lead Ranking 130

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Zoominfo

FEBRUARY 27, 2021

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies. 1 for good reason.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

Customer Experience Matrix

MAY 4, 2010

Summary: Two low-cost demand generation systems, Genoo and Act-On Software, have added unusually advanced social marketing features. A few weeks back, I wrote about social marketing features from consumer marketing automation vendors. Act-On Software is another low-cost system, starting at $500 per month.

Act-On 120

Act-On Marketing Management Marketing Automation Services Features 120

Marketing Insider Group

AUGUST 4, 2020

They both came to the conclusion that validating your assumptions before acting on them was a good idea. What is PDCA (Plan Do Check Act)? PDCA (plan-do-check-act) was initially introduced as a quality control system in manufacturing during the 1940s in Japan. What do Francis Bacon and Japanese manufacturers have in common?

Planning 348

Planning Lead Ranking Work Management Marketing Qualified Leads 348

Marketing Insider Group

AUGUST 21, 2023

Machines and automation are replacing humans in various functions. Artificial intelligence (and other related forms of “smart” automation) will assist humans without totally replacing them. Either the robots replace the people in a particular role or use case, or they don’t.

Marketing AI 182

Marketing AI Marketing & Strategy Top of Funnel Resource Management 182

SmarkLabs

JUNE 12, 2023

In the fast-paced digital world, running a business without automation is like trying to paddle a boat against the current. Marketing tasks are increasingly complex, and the need for B2B marketing automation is more critical than ever. What is B2B Marketing Automation? Why B2B Marketing Automation?

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

Zoominfo

NOVEMBER 20, 2023

The rapid rise of generative AI has become the most captivating trend in the tech industry today. The ability of generative AI to automate routine tasks, analyze data, and generate content is already freeing up valuable time that entrepreneurs, executives, and individuals can use to instead focus on more strategic decision-making.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. We’re excited to partner with Vidyard to bring these capabilities to the Act-On community.”

Marketing Automation Services 51

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 51

chiefmartech

JUNE 16, 2024

But moving data around is just the beginning… Answers and automations prefigure AI agents The first wave of generative AI chatbots and co-pilots largely acted as call-and-response oracles. Or you might use a stand-alone iPaaS or enterprise automation platform, such as Workato, Make, or Zapier, which 16.1%

API 80

API Marketing Automation Services Lead Ranking Digital Experience Platform 80

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels.

Marketing Automation Services 50

Marketing Automation Services Act-On Demand Generation Agencies Marketing Automation 50

Martech

MAY 16, 2024

Alondra Nelson, former acting director of the White House Office of Science and Technology Policy, participated in one of the forums. “The Button’s Publisher Link Optimization solution helps increase buyer conversions by optimizing end-user experience and click-to-purchases. Trustpilot added features to its online review platform.

Marketing AI 111

Marketing AI Multivariate analysis Marketing Analytics Tools Marketing Proposals 111

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. We’re excited to partner with Vidyard to bring these capabilities to the Act-On community.”

Marketing Automation Services 50

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 50

Salesforce Marketing Cloud

OCTOBER 25, 2021

Whether you are in wealth management, retail banking, or insurance, financial institutions need seamless access to the right data in context — and the ability to act on that data. Case studies in digital process automation and workflow orchestration. Getting to integrated systems is a difficult, and time-consuming challenge.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Process 98

ClickZ

OCTOBER 23, 2020

Automation is possible in 30% of sales activities. AI in marketing implies the usage of customer data, machine learning, automation and other computational concepts to predict consumers’ actions. Let’s look at some of their researches about the use of automation in marketing. As per PwC, AI will contribute up to US$15.7

Marketing AI 145

Marketing AI Consulting Lead Ranking Automation 145

Martech

JUNE 11, 2024

When you start to layer in generative AI, you can really unlock the potential of your data. Let’s explore each level and the role of generative AI in enhancing each phase. Let’s delve into each phase in detail and see how generative AI enhances each one. Outline your business goals, KPIs and user stories.

Marketing AI 89

Marketing AI Analytics Work Management Marketing Management 89

Binary Demand

FEBRUARY 26, 2024

The new era of B2B demand generation companies brings a personalized revolution powered by AI’s insight. As for the monumental trend, machine learning algorithms seamlessly integrate into B2B demand generation. Think of automated B2B processes like email marketing campaigns and social posts—seamless, efficient, and always on point.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. The responses came from 410 marketing and sales professionals who use Marketo, Oracle Eloqua, Pardot, HubSpot, or Act-On.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

Act-On

SEPTEMBER 24, 2023

In the example below, the page title is “What is marketing automation?” When a user searches for a keyword, you want to show up in the search engine results and do so with a title that’s so enticing they can’t help but click it. What is SEO? A Definition Are you well-versed in SEO? Skip this section and move on to the next.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

Zoominfo

MARCH 31, 2024

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. Bonus Points Automate this motion for the next time. For ZoomInfo users, this data is available in the Scoops feature.

Buy 130

Buy Enterprise Management Top of Funnel Work Management 130

Martech

NOVEMBER 10, 2022

In this article, we will discuss how to leverage content research and automation tools to cut corners and preserve valuable resources. What is content automation, and why do you need it? Content marketing automation involves identifying repetitive content marketing tasks and then using relevant tools to automate those tasks.

Marketing Automation Services 84

Marketing Automation Services Automation Top of Funnel Work Management 84

Webbiquity

SEPTEMBER 7, 2021

Automated retrieval of data from the web, also called web scraping, is becoming commonplace. Web scraping is the automated process of extracting and organizing publicly available information on the Internet. That is why people often resort to various tools and technologies to automate some or all aspects of web scraping.

Ethics 278

Ethics Copyright Privacy Internet Marketing 278

Webbiquity

SEPTEMBER 28, 2022

Generic “spray and pray” messages are, usually, quickly deleted (and possibly sent to spam). But highly relevant, personalized messages are much more likely to be read and acted on. Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates.

Email Marketing 342

Email Marketing Personalization Psychographics Marketing & Strategy 342

Martech

MARCH 27, 2024

The systems they use to manage customers, fill their pipelines and generate new revenues are often outdated, incorrect and missing information. They see the potential of AI to automate processes and enhance productivity but are cautious about using it with unreliable data. Act on that. They’ll admit that. Keep it simple.

Marketing AI 126

Marketing AI Marketing Management Lock-In CRM 126

ANNUITAS

MARCH 17, 2015

You’ve vetted the vendors, selected your features, sized your database and scheduled your implementation; you are now ready to deploy your marketing automation platform, right? Without the correct staffing your marketing automation investment might as well be a car that sits in the garage, collecting dust.In The Power User.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

Martech

APRIL 29, 2024

I am the first generative AI chatbot for marketing technology professionals. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you lead marketing ops for a regional retailer with brick-and-mortar stores. I am trained with MarTech content.

Marketing Automation Services 97

Marketing Automation Services Tools Marketing AI Ideal Customer Profiles 97

LeanData

DECEMBER 13, 2022

Even companies with sophisticated tech stacks will miss upsell opportunities due to misaligned data, lack of automation or both. However, they may not have a way to act on those signals as a repeatable upsell play. Play #1: Automate the Upsell with Intent Data Integrations. Existing Customers are Your Best Customers.

Marketing Analytics Tools 52

Marketing Analytics Tools Automation Peer-to-peer Work Management 52

Martech Advisor

OCTOBER 23, 2019

Marketing automation software tools are defined as comprehensive platforms that enable marketers to execute, measure, and analyze all marketing efforts efficiently. Let’s take a look at the ten best marketing automation platforms for 2020. These figures indicate that marketers have realized the power of marketing automation.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79