Content Marketing Institute

JUNE 4, 2018

There’s one thing I hate about email marketing copy: You never know how it’s going to perform until the campaign goes live. 59% of surveyed B2B marketers say #email is the best channel for generating revenue via @adage. Here’s how I approach writing new marketing emails: Write a rough draft. Use it to create two variations.

Copywriting 111

Copywriting Conversion Top of Funnel Urgency Marketing 111

Optinmonster

APRIL 9, 2020

Email marketing is a great way to share your brand’s message, connect with your customers, and turn leads into subscribers. In this article, we’ll share 27 newsletter ideas to keep subscribers engaged. In fact, including video in an email can lead to open rate increases of 6% ! Don’t worry though, we’re here to help.

Newsletter 116

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 116

Optinmonster

APRIL 5, 2023

But most importantly, we’ll also share 184 email subject line examples you can use to increase open rates. They are a summary of the email’s contents intended to entice the recipient to open it. 47% of email recipients open an email based on the subject line alone. This can increase open rates and engagement.

Open Rate 145

Open Rate Best Practices CAN-SPAM Urgency Marketing 145

ConvertKit

DECEMBER 19, 2018

These tactics are most commonly used in the B2B world, meaning businesses who sell products and services to other businesses, but conversion copywriting is still important in B2C (business to consumer) markets. Before you craft a sales email template, it’s good to start with market research. How do you get better at making the sale?

Template 70

Template Top of Funnel Copywriting Open Rate 70

Litmus

JUNE 17, 2021

Even for someone like me who’s been doing email marketing for over a decade and now does content for a living. What will get your email opened, clicked on, and converting? Use urgency—sparingly. If your goal is to get someone to open, then remember that your sender name and preview text are also front and center.

Open Rate 119

Open Rate Tips CAN-SPAM Click Rate 119

Salesforce Marketing Cloud

MARCH 30, 2023

To increase your chance of an open, make sure it’s authentic, positive, and not obviously promotional or sales-y (for example, avoid words like “buy”). The best email subject lines for sales An open-worthy subject line captures your prospect’s attention without annoying them, all in a few words. Short and sweet. Keep it positive.

Burn Rate 98

Burn Rate Open Rate Work Management Click Rate 98

Vision6

MARCH 15, 2021

If you use an email marketing platform, chances are you’ve got access to some great reporting data that walks you through the performance of your email campaigns – as well as some aggregated email metrics to compare them to others in your industry. A sense of urgency? CTAs: Is there a clear action? 1 Personalise the Content.

Clickthrough 98

Clickthrough Urgency Marketing POS Domain 98

Hubspot

OCTOBER 8, 2015

In an inbox, industries, branding, and marketing budgets are set aside and the playing field for the recipient's attention is leveled. Like anyone, I check my email armed and ready to swipe left on anything that doesn’t immediately grab my attention, but the 10 emails in this article made the cut for a variety of different reasons.

Click Rate 28

Click Rate Marketing Budget Lock-In Urgency Marketing 28

Single Grain

JUNE 1, 2021

Another is that, just like any other business, SaaS companies need to market their products to find new leads and customers. SaaS companies face many of the same problems that other industries do when it comes to email marketing. This opens up marketing opportunities that most other industries won’t have.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Ideal Customer Profiles Work Management 98

Unbounce

JUNE 3, 2021

A conversion funnel is the same idea but applied to your marketing strategy. A conversion funnel (which is sometimes called a “sales funnel” or “ marketing funnel ”) is a step-by-step process that helps you visualize your prospects’ buying journey, so you can lead them towards making a purchase. Funnels guide flow. Image Source: Moz.

Top of Funnel 145

Top of Funnel Sales Management Marketing Funnels Conversion 145

Optinmonster

JANUARY 26, 2024

That’s right, and this article will show you why webinars are so successful and provide an introductory guide to webinar marketing. By the end, you’ll understand why you should use webinars for marketing and how to use them effectively to sell products and services. What Is Webinar Marketing?

Lead Generation 69

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 69

B2B Marketing Directions

JUNE 19, 2022

Source: The Marketing Practice and B2B DecisionLabs One of the most difficult challenges facing B2B marketers is creating demand generation messages that will persuade potential buyers to act. For example, some recent data indicates that the average open rate for B2B marketing emails is between 15% and 20%.

Demand Generation 52

Demand Generation Demand Effectiveness Generation 52

Optinmonster

MAY 10, 2023

Struggling to drive more leads and sales with your email marketing? In this article, we’ll cover what a product recommendation email actually is and discuss the benefits of sending them. A product recommendation email is a type of promotional email used in email marketing campaigns. And the best part?

Examples 72

Examples Product Cross-Selling Loyalty 72

Optinmonster

JANUARY 22, 2020

In this article, we share email marketing best practices that will help you build and maintain the best email list possible. We’ve broken the article down into 3 sections: Building your email list. Automate your email marketing. Why Email Marketing? conversion rate. Crafting quality emails. In the U.S.

Email Marketing 99

Email Marketing Practices Ad Building Best Practices 99

Content Marketing Institute

DECEMBER 24, 2018

Given the hundreds of sessions at Content Marketing World, I never find the time to attend them all or watch every on-demand video. Content Marketing Institute writers (and some speakers), shared the most relevant and helpful details on the CMI blog. But I don’t have to, and neither do you. They tested three calls to action: “Submit”.

Top of Funnel 89

Top of Funnel Content Marketing Planning Click Rate 89

Single Grain

AUGUST 27, 2019

Before reading this action-packed, example-laden article, check out our 3-minute video on cold emails from our Leveling Up YouTube channel : Cold email is dead…or at least it is for people who don’t know the intricacies of this channel. The average email open rate is 20.81%. What Does the Research Say about Email Marketing?

Open Rate 103

Open Rate Work Management Click Rate Paid Search Agency 103

Hubspot

JUNE 21, 2016

Practicing good inbound marketing means sending emails to people who actually want to hear from you. And then, when someone actually opens your email, they don't actually click through. Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails.

Clickthrough 78

Clickthrough Email Marketing Tips CAN-SPAM 78

Scoop.it

FEBRUARY 22, 2022

Once in a while, people make the sweeping declaration that “email marketing is dead,” yet no other marketing channel can compete with email in terms of Return on Investment (ROI). . Email marketing generates an impressive $36 for every $1 spent. Embrace personalization. Try power words. Source: Sleeknote.

Email Marketing 69

Email Marketing Tips Planning Work Management 69