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How to use AI analytics for targeted business decisions

Sprout Social

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 112
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How to Boost Ad Performance By Up to 30% with AI and Predictive Analytics

Metadata

According to Suzanne Kagan , VP of Marketing at Anyword , this level of performance improvement is actually possible if you pair artificial intelligence (AI) with predictive analytics. To put that growth into perspective, it took Facebook around four and a half years to reach that milestone. Prefer video? The same goes for AI.

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The 14 Best Marketing Automation Tools

Webbiquity

An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. Sample review: “The software, analytics, and support are amazing. 1) Marketo. Google Review Count: 93,900. HubSpot handles inbound holistically.

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6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

Marketing Automation: Marketo , Pardot , Act-On. Many will offer sample certifications and freely accessible coursework to get marketers started as well. Google AdWords & Analytics Certifications and Google’s Academy for Ads. Google AdWords & Analytics Certifications and Google’s Academy for Ads.

Training 185
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Growing Ecommerce Business in 10+ Free Ways

Outgrow

Furthermore, think of review websites like Google+, and even Facebook. Just figure out the scope of work and send them samples! This acts as a great ecommerce marketing strategy! In fact, according to Nasdaq estimates, by 2040, 95% of purchases would be conducted online, making traditional physical stores virtually redundant.

eCommerce 101
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How to put together a marketing tech stack that scales your business ASAP

Sprout Social

Customer data and analytics (think: CRM, Google Analytics). The sample workflow below from Typeform highlights how a marketing tech stack can streamline your processes. Is your marketing tech stack actually helping your company grow? Internal communication and collaboration tools (think: project management tools , Slack).

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Creating brand awareness

Ontraport

Some of our customers have been in business for decades and some are just getting started, but they all have the same goal: to gain customers. The idea of gaining customers sounds pretty straightforward. You create a product or service worth buying, launch a website to sell it on, and sell it. In psychology this phenomenon is called priming.