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The 5 Top Google Analytics Reports for Social Media Marketers

Convince & Convert

Is so, you have probably relied on Google Analytics. Recent updates to the platform have made life a little easier on social media marketers. Here’s a rundown of classic and new tasks you can perform in Google Analytics to demonstrate social media’s impact. What You Could Do Before (and still can).

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Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

Here are four areas where your business can benefit from using personalization in your digital marketing. Personalization in Email Marketing. So, apart from adding the first name of your prospect in the salutation, what else can you do to personalize your emails? Later, they see an ad like the one at right on Facebook.

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The 20 Best Growth Hacking Strategies to Skyrocket Your User Base

Optinmonster

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable. After that, you can always try one of these email marketing services. That’s it!

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7 Content Marketing Metrics You Should Be Tracking

DivvyHQ

Content marketing is known for being challenging in the “measuring ROI” department. In addition, content marketing initiatives don’t typically have a defined end date like PPC or display ads. Only 22% of the least successful marketers measure their content ROI, compared to 72% of the most successful.

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The Ultimate Guide to Using Goals in A/B Testing (And How Convert Aces Goals)

Convert

Examples of goals include making a purchase (for an ecommerce site), completing a game level (for a mobile gaming app), or submitting a contact information form (for a marketing or lead generation site). Defining goals is a fundamental component of any digital analytics attribution plan. Drive more click-throughs on paid ads.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

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Three Stats to Track for Sales Funnel Analysis

KEO Marketing

The sales funnel is the process that a prospect goes through from initial contact to final conversion. The “location” in the funnel corresponds to the stage of the sales process of the prospect. As a sales opportunity moves down the funnel, time to close decreases and the probability of the sale occurring increases.