B2B Marketing Traction

JANUARY 11, 2013

Consensus is activated by evidence of how others are thinking, feeling or acting. LinkedIn endorsements are important in that they build consensus about the skills you bring to the workplace. Since they are easy to give on LinkedIn (see my post on how to endorse ), they can build quickly. But LinkedIn member, beware! Questions about LinkedIn?

Linkedin 100

Linkedin Social Media Act-On Display 100

B2B Marketing Traction

APRIL 13, 2015

Here are three things you need to act on to increase your marketing results. There’s a big difference between what B2B marketers are using in their marketing programs and what is effective. The survey results showed that B2B marketers still use tactics that are not that effective. At the top of the list for tactics used were 1.)

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

B2B Marketing Traction

APRIL 30, 2014

Here are some of the IBM study recommendations for what CMOs must change in order to act on the digital marketing opportunity. It seems that awareness of the importance of social media and digital marketing has increased, but taking action to implement digital marketing programs with analytics and social media has not.

CMO 100

CMO Social Media Media Correlation 100

B2B Marketing Traction

APRIL 1, 2015

Do we have a compelling call-to-action that makes readers act? Email marketing is easy, right? You decide on a message, create the email using one of many email programs, send a test for review and, when it looks good, hit send! A few days ago I got an email from a company announcing their name change. Can our readers tell what we do?

Email Marketing 100

Email Marketing B2B Marketing Planning B2B 100

B2B Marketing Traction

NOVEMBER 2, 2011

B2B Marketers need to confront and act on today’s brutal reality, but they must never lose faith in the end result. “You must never confuse faith that you will prevail in the end – which you can never afford to lose – with the discipline to confront the most brutal facts of your current reality, whatever they might be.”

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

B2B Marketing Traction

MARCH 12, 2013

This list also acts as input for your next marketing meeting agenda. I’m surprised by the number of organizations that do not run marketing meetings well, if at all. Marketing has long been considered a creative task, as opposed to a mission-critical operation in businesses. Run your marketing like your business.

Planning 100

Planning Effectiveness Work Management Marketing Plans 100

B2B Marketing Traction

OCTOBER 6, 2011

While from a technical standpoint it is not difficult to create a business Facebook page, businesses should have a strategy and an understanding of their customer’s behavior on social media before acting. ” – Chapter 6, “The Hedgehog Concept,” Good to Great , by Jim Collins.

Planning 100

Planning Marketing Plans Ideal Customer Profiles Linkedin 100

B2B Marketing Traction

DECEMBER 20, 2013

In response to community complaints that a new manufacturing plant was emitting extremely strong odors, the Huy Fong Foods company said it would look into the problem, yet failed to act. This example is egregious, because the founder of the company blamed overweight women’s thights for problems with.

Paid Search Agency 100

Paid Search Agency Companies Class Communities 100

B2B Marketing Traction

FEBRUARY 6, 2012

There’s a reason the federal law (the CAN SPAM Act) requires the sender’s physical address on all promotional emails. But what is really happening once a prospect lands on your B2B website? Do they see you as credible? Trustworthy? Here are some of reasons visitors to your website don’t trust you: 1.

Marketing Websites 100

Marketing Websites Copyright B2B CAN-SPAM 100

B2B Marketing Traction

JUNE 13, 2011

The Digital Millenium Copyright Act (DMCA) of 1998 gives content owners the right to send an official notice to the copier’s online partners. Marketers need to understand their rights – and how to take action – when their online content gets copied. This was in 2006. Photo from Flickr, Some rights reserved by Will Lion.

DMCA 100

DMCA Copyright B2B Marketing Trade Show 100

B2B Marketing Traction

NOVEMBER 20, 2009

I act as a visionary for my clients, adopting and understanding new marketing technologies and tactics early so that I can advise them on new marketing innovation. I downloaded and read Unlock the Power of Your Team: How to Build a Powerful Organization Through Principles and Values one afternoon.

Planning 100

Planning Advertising Agencies CMO Paid Search Agency 100

B2B Marketing Traction

JANUARY 27, 2011

The pitch can feed an emotional buy and lead us to act based on intuition not facts. More business owners have come to me recently saying they bought the marketing or PR pitch, spent a lot of money, but didn’t get adequate results and return on their investment (ROI). What is it about the pitch that makes us want to buy? Did you buy?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing Proposals PR 100

B2B Marketing Traction

NOVEMBER 12, 2010

The biggest challenge in doing this analysis is in being open and honest about what is really going on and acting and solving the problems. ” A customer touch point analysis allows you to scrutinize all the points at which your company touches customers and assess how you perform on each touch point.

Service 100

Service Analysis Class Education 100

B2B Marketing Traction

MARCH 1, 2010

When businesses execute based on core values, the values act as a booster for getting results sooner. I attended the Association for Strategic Planning ‘s annual conference in Pasadena, California on February 22-24, 2010. The keynote speakers were outstanding. They truly are some of the rock stars of strategic planning.

Planning 100

Planning Urgency Marketing Television marketing Conference 100

B2B Marketing Traction

JANUARY 16, 2012

what will get them to act on your call to action. A one sheet or one pager isn’t just about copy, design and printing. What are you selling? How is it positioned against the competition? What is unique about it? Do have a great headline. People buy based on emotions. Do have some personality. What do you want the reader to do?

Sample 100

Sample Paid Search Agency Trade Show Marketing Proposals 100

B2B Marketing Traction

FEBRUARY 25, 2010

The inability to act on the strategic plan is compounded by the fact that most strategic plans have many initiatives, and executives have to decide which initiatives to implement first. While the broadband industry has a “last mile problem” (the last mile of cable or wiring is the most expensive), strategic planning has a “first mile problem.”

Planning 100

Planning Marketing & Strategy Cable Conference 100

B2B Marketing Traction

OCTOBER 18, 2010

SWOT Analysis with Action: I know that SWOT (strengths, weaknesses, opportunities, threats) analyses are out of favor with some business advisors, but I like them because they are easy for business owners to understand and act upon (they are not necessarily easy to do, especially if you own the business).

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

SWOT Analysis with Action: I know that SWOT (strengths, weaknesses, opportunities, threats) analyses are out of favor with some business advisors, but I like them because they are easy for business owners to understand and act upon (they are not necessarily easy to do, especially if you own the business).

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100