Marketing Insider Group

NOVEMBER 24, 2020

Content marketers shouldn’t fear Google Analytics. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Being actionable with what you learn is key to leveraging the true potential of Google Analytics. Google Analytics for Content Marketing: Where to Start.

Marketing Analytics Tools 363

Marketing Analytics Tools Analytics Google Content Marketing 363

Content Marketing Institute

APRIL 12, 2024

Google’s may buy HubSpot. Why would Google want HubSpot? But how likely is it the deal will get done? What would it mean for HubSpot customers? Understand the possibilities and take away the one reality for every marketer.

Hubspot 108

Hubspot Acquisitions Paid Search Agency Google 108

Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement?

Marketing Analytics Tools 137

Marketing Analytics Tools Social Media Top of Funnel Analytics 137

ClickZ

APRIL 7, 2024

Alphabet's potential $35 billion acquisition of HubSpot could reshape digital marketing and CRM, offering enhanced capabilities in data analytics and targeted advertising for HubSpot customers, potentially challenging industry giants like Salesforce and prompting innovation.

Acquisitions 59

Acquisitions Hubspot Analytics Marketing Automation Services 59

Biznology

JULY 21, 2017

Considering an acquisition? This is a critical element of SEO as Google relies heavily on link equity to determine ranking positions. The last thing you want is for a potential customer to find you in Google, click your link—only to see an error page. The post SEO for site acquisitions appeared first on Biznology.

Acquisitions 146

Acquisitions SEO Domain Guidelines 146

Champion Communications

OCTOBER 4, 2023

Logicalis UK & I Logicalis talks dos and don’ts of M&A one year on from Q Associates acquisition Last August, Logicalis bought out Microsoft and Cisco partner Q Associates to bulk up its UK&I data-centric IT service capabilities. The news was covered in Business Leader.

Acquisitions 62

Acquisitions Work Management Marketing Management Verticals 62

Webbiquity

MARCH 5, 2020

Carrying out tasks like log file analysis can be done manually using a Google Sheet, but it’s far easier to draw on tools like Logz.io, Loggly, or Splunk. That’s where Google Data Studio (GDS) comes in. organic visibility, traffic acquisition, revenue, etc). Download Impression’s Technical SEO Google Data Studio Dashboard.

SEO 318

SEO Google Ad Building Marketing Analytics Tools 318

Contently

APRIL 5, 2022

Have any companies shaped the digital era more than Google and Facebook? Since its foundation in 1998, Menlo Park-headquartered Google has won the search engine war so consummately that it’s now a verb. Of course, one could argue that Google hasn’t always lived up to its core “don’t be evil” message.

Facebook 193

Facebook Google Paid Search Agency Content Marketing 193

ClickZ

FEBRUARY 27, 2020

Some of the most intelligent growth marketers in the industry are looking beyond the obvious ways AI can improve results to focus on the cutting edge “out of the box” ways AI can turbocharge their paid user acquisition performance. These areas—which collectively we will call Customer Acquisition 3.0—have Customer Acquisition 2.0

Acquisitions 99

Acquisitions Marketing AI Ideal Customer Profiles Cross-Selling 99

Martech

OCTOBER 27, 2022

Google announced a bunch of updates for Google Analytics 4 (GA4) today. The updated version of Setup Assistant — expected early next year — will automatically do this and enable Goals and Google Ad links. Google promised it would continue rolling out GA4 improvements and they are delivering. Get MarTech! In your inbox.

Features 119

Features Google Cost per Acquisition Marketing Analytics Tools 119

CMSWire

APRIL 4, 2024

Alphabet is eyeing HubSpot as an acquisition, sources say. Will it be a game-changing move for Google in CRM and marketing? Continue reading.

Hubspot 142

Hubspot Acquisitions CRM Google 142

BOP Design

DECEMBER 29, 2022

Google Analytics is a crucial tool for understanding the performance of your website and identifying opportunities for improvement. As a business owner or digital marketer, you can use Google Analytics to track and analyze various aspects of your website, including traffic sources, audience demographics, user behavior, and conversion rates.

Marketing Analytics Tools 119

Marketing Analytics Tools Analytics Google Marketing Websites 119

SmartBug Media

MAY 27, 2020

A good measure of efficacy is your paid channels’ customer acquisition costs (CACs). If you’re seeing a CAC that goes far above your organization’s target CAC, you might benefit from the following strategies for keeping your customer acquisition costs low: 1. Calculate Customer Acquisition Cost Correctly. Optimize Your Funnel.

Acquisitions 98

Acquisitions Cost Landing Pages Advertising Funnels 98

KoMarketing Associates

MAY 3, 2018

Google Analytics has over 100 different reports available out-of-the-box. That’s why I’ve pulled together this collection of 27 Google Analytics reports that are sure to provide value to B2B marketers. This list is structured to work progressively down the left-hand navigation within Google Analytics. Acquisition.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

Martech

OCTOBER 4, 2021

Salesforce’s acquisition of Datorama happened way back in 2018. Google delays the timeline for testing FLoC. The marketing operations consultancy Perkuto, responsible for MarTech’s MOPs Rundown series of articles , has announced its acquisition by storytelling tech platform MERGE. The following year, DXP Acquia absorbed AgilOne.

Acquisitions 109

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 109

seo.co

DECEMBER 1, 2020

One of the most important elements of backlink acquisition to get down early is backlink acquisition timing. In this guide, we’ll teach you how to time your backlink acquisition. The Basics of Backlink Acquisition. Let’s start with a primer on backlink acquisition, and its role in SEO. Why Does Timing Matter?

Acquisitions 69

Acquisitions Domain Link Building High Quality Lead 69

Zoominfo

JANUARY 25, 2022

Fortunately, ZoomInfo customers who use Google BigQuery as their data warehouse will soon find themselves in the fast lane thanks to a new partnership between ZoomInfo and Google Cloud. “Enabling customers to gain superior insights and intelligence from data is core to the ZoomInfo strategy,” ZoomInfo CEO Henry Schuck says. .

Zoominfo 130

Zoominfo Advertising Agencies Enterprise Management Process 130

Customer Experience Matrix

JUNE 11, 2019

By that measure, the purchases of data analytics vendors Looker by Google , Tableau by Salesforce , and Origami Logic by Intuit within a three week span must signify something. Indeed, Looker already runs on Google Cloud. So Looker is adding another layer of value to Google Cloud, letting it meet more needs of its existing clients.

Enterprise Management 253

Enterprise Management Marketing Management Analytics Acquisitions 253

SmartBug Media

AUGUST 4, 2020

These are the six essential steps to building a review acquisition strategy. Step 1: Identify the Best Channels for Your Review Acquisition Strategy. In most instances, this includes channels like Google My Business or Facebook. Additionally, Google notes that descriptive Google My Business profiles are 2.7

Acquisitions 94

Acquisitions Ad Building Marketing & Strategy Top of Funnel 94

Goodish Agency

DECEMBER 5, 2021

Today we were joined by Domen, our Google Tech Manager & Kristjan – Data scientist. In this episode, our team was talking about customer acquisition in SaaS. Today we were joined by Domen, our Google Tech Manager & Kristjan - Data scientist. In this episode, our team was talking about customer acquisition in SaaS.

Acquisitions 52

Acquisitions Marketing Analytics Tools Advertising Agencies Paid Search Agency 52

Walker Sands

DECEMBER 1, 2023

Google Analytics 4 (GA4) introduced several big changes for B2B marketers who recently had to switch over to the analytics tool from Universal Analytics (UA) , including how GA4 tracks conversions, the shift to events instead of goals, and the implementation of predictive metrics and audiences. How is your team adapting to these changes?

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Report Paid Search Agency Google 52

Outgrow

AUGUST 12, 2020

10 Customer Acquisition Strategies For Your eCommerce Business . Customer acquisition for eCommerce business takes a lot of time. There are many common strategies for eCommerce customer acquisition. Or, maybe you found the best acquisition channels and fueled your SEO strategy. I’m sure some are familiar.

Acquisitions 75

Acquisitions eCommerce Marketing & Strategy Business 75

SmartBug Media

AUGUST 13, 2021

According to Moz, reviews account for about 15 percent of the method Google uses to rank local businesses. Gather ’round and get your notebook ready, because we’re going to show you five steps to build a review acquisition strategy for your senior care community. Where to Start. Step 1: Choose the best channels for your reviews.

Acquisitions 97

Acquisitions Effectiveness Ad Building Marketing & Strategy 97

Hubspot

MAY 9, 2019

In the paid acquisition world, clicks can seem like the holy grail. In your advertising campaigns, the best way to measure your content's converting capabilities and, in turn, its resonance is cost per acquisition. How to Optimize Your Cost Per Acquisition Costs. They don’t reveal whether they stayed or not.

Cost per Acquisition 101

Cost per Acquisition CPA Acquisitions Lead Ranking 101

Rev

JUNE 14, 2019

Well, the data-driven company acquisition race continues at full throttle. As we mentioned in our post discussing what recent moves by Google could signal for the future of PPC and SEO , quality data is king. In the realm of acquisitions though, they haven’t made a strong showing. Head spinning yet? Particularly in this case.

Acquisitions 122

Acquisitions Marketing AI B2B Marketing Work Management 122

Martech

AUGUST 18, 2022

Google is favoring content “ by people, for people ” over content written with search engines in mind in a new and extensive search algorithm update. Danny Sullivan , Public Liaison for Search, Google. The difference going forward is that Google looks set to make helpful content all but mandatory. Get MarTech!

Google 128

Google Lead Scoring Lead Ranking Aggregators 128

Search Engine Journal

MARCH 8, 2022

In a sign of the critical importance of cybersecurity for all businesses, Google Cloud announces acquisition of cybersecurity firm Mandiant. The post Google Acquires Cybersecurity Firm Mandiant appeared first on Search Engine Journal.

Google 97

Google Acquisitions Business 97

LeadsRX

FEBRUARY 16, 2021

Because LeadsRx is the podcast attribution solution that includes podcasting alongside other marketing campaigns such as Google and Facebook, marketers receive a complete view of their podcast marketing performance. Is it Google- or Facebook-level data? It’s not enough.

Multi-Touch Attribution 98

Multi-Touch Attribution Acquisitions Multi-Channel Broadcasting 98

Search Engine Journal

OCTOBER 27, 2021

Despite recent Google Ads changes, marketers can still improve acquisition efficiency. The post 13 Effective Ways to Reduce Your Google Ads CPA appeared first on Search Engine Journal. Here are the latest best practices for optimizing CPA.

CPA 124

CPA Cost per Acquisition Google Ads 124

Martech

FEBRUARY 15, 2022

Digital experience platform (DXP) Optimizely announced today that it has entered into a multi-year strategic partnership with Google Cloud. Read more: Optimizely announces Welcome acquisition. The post Optimizely partners with Google Cloud appeared first on MarTech. said Optimizely CEO Alex Atzberger in a release. “By

Digital Experience Platform 93

Digital Experience Platform Advertising Agencies Optimization Google 93

Martech

JANUARY 9, 2023

With the legacy version of Google Analytics retiring soon , we’ve entered the era of Google Analytics 4 (GA4). Google Analytics now has the ability to combine observed data and unobserved data. Dig deeper: 3 ‘secret’ marketing tools in Google Analytics 4. Unobserved data: How it works and why it matters.

Marketing Attribution 124

Marketing Attribution Marketing Analytics Tools Analytics Features 124

Martech Advisor

FEBRUARY 21, 2020

New consumer privacy regulations and Google’s decision to phase out support for third-party cookies are making it harder for digital marketers to acquire new customers. In January, Google announced it would phase out support for third-party cookies over the next two years on its Chrome browser.

Privacy 120

Privacy Acquisitions Mobile Advertising Paid Search Agency 120

DAGMAR Marketing

DECEMBER 1, 2023

Despite the massive layoff at Google earlier this year, it seems that the number of Google Ads representatives is on the rise. More and more, our clients are being contacted by this new supply of Google reps, who have suggestions for how our clients’ Google Ads accounts can be improved. Let’s break it down.

Cost per Acquisition 52

Cost per Acquisition Paid Search Agency Google Ads 52

BOP Design

MAY 16, 2022

Google Analytics is an extremely useful tool when it comes to SEO for your B2B website. Google is one of the most popular search engines in the world, and it makes sense that to rank well on Google, you want to do as much as you can to optimize your website for their search engine. Who is visiting my website?

Marketing Analytics Tools 111

Marketing Analytics Tools Analytics SEO Google 111

KoMarketing Associates

DECEMBER 20, 2022

In 2022, our blog significantly focused on switching from Universal Analytics (UA) to Google Analytics 4 (GA4) and what it means for B2B marketing measurement. Google has put together a list of recommended events for GA4. Let’s take the Traffic Acquisition report for example. This will confuse conversion tracking. Press Save.

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

Martech

AUGUST 11, 2021

Customer engagement company Verint announced its upcoming acquisition of conversational AI platform Conversocial. With the acquisition, Verint Cloud Platform will cover common messaging channels like Apple Business Chat, Facebook Messenger, Twitter, WhatsApp and others. Google updates policies on targeting minors .

Google 117

Google Marketing Automation Services Work Management Marketing Management 117

Customer Experience Matrix

MAY 24, 2014

On May 6, AOL and Google announced their respective acquisitions of attribution vendors Convertro and Adometry. After years of big marketing automation acquisitions, these transactions show industry giants investing in a different type of marketing technology. This brings us to what all these systems are not.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Acquisitions 120