Martech

JULY 24, 2023

Acquisition Adding subscribers is critical for your email program’s health. But study after study reinforces that when an acquisition form is up at the top, you get more registrations. Your takeaway: Try to show that you can increase your acquisition rate with the acquisition form at the top.

Budget Programs 96

Budget Programs Optimization Cross-Selling Opt-out 96

Marketing Insider Group

JULY 1, 2020

They are also looking for ways to drive growth with existing accounts to make up for slow new business acquisition. of companies report a gap in penetrating new business units or cross-selling/upselling. Articles were created in real-time for selling conversations rather than to gain brand awareness.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

SendX

DECEMBER 28, 2020

81% of small businesses depend on email marketing as their main customer acquisition channel. What differentiates both? They’re time-consuming and need an automated process which CRM tools offer. This will inform you of the right product to promote to them and the email marketing strategy to sell to them over and over again.

Work Management 195

Work Management Marketing Management CRM Email Marketing 195

Rev

AUGUST 23, 2023

It prizes organic growth, fosters lower customer acquisition costs and focuses on faster time to value realization for customers. Unlike market-led growth, product-led growth uses the product itself to drive acquisition, expansion, conversion and retention. PLG emphasizes a user-centric approach. Is it right for my company?

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Zoominfo

MAY 23, 2023

However, focusing on accounts that are further along in the buying process will ultimately increase your team’s chances of success. Identifying upsell opportunities Intent data can also proactively identify upsell and cross-sell opportunities with existing customers, allowing sales teams to prioritize those accounts.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Modern B2B

OCTOBER 20, 2023

When the economy isn’t favourable, it typically makes new business acquisition tough, so naturally, we turn to existing customers. Looking inward to fix problems is a minefield, let alone addressing the customer growth opportunity at the same time (think ABM and cross-sell analysis to get a head start here). times more growth.

Forrester 52

Forrester Cost per Acquisition Cross-Selling B2B 52

Oktopost

MARCH 4, 2024

B2B SaaS marketing refers to all marketing activities B2B SaaS companies use to improve brand visibility , get leads down the funnel, and ultimately increase customer acquisition, retention, and revenue. Sales process Different stakeholders within an organization will have different challenges and goals. What is B2B SaaS Marketing?

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Mereo

MARCH 1, 2023

Many B2B organizations already practice some form or another of value selling — because most organizations understand they need to be driving key outcomes for buyers to succeed for the long-haul. This value selling tool effectively activates teams to cross-sell solutions after an acquisition or merger.

Lead Scoring 41

Lead Scoring Lead Ranking Organic Leads Organization 41

Marketing Insider Group

NOVEMBER 18, 2020

Cross-reference your competitors’ SWOTs against your company’s own analysis to uncover the whitespace—areas where the market is severely lacking or strengths that only your company brings to the table. The management team expects marketing to lower customer acquisition costs. Consequently, this impacts the content creation process.

Resource Management 358

Resource Management Demand Generation Agencies CMS Development Work Management 358

Rev

JULY 5, 2023

It’s here in the GTM strategy that most companies create the process for identifying, segmenting, and targeting potential customers and the tactics and strategies marketing, sales and customer service will use to reach them. Make sure your product also has a key benefit that differentiates it from the pack.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Marketing & Strategy Marketing Strategy 78

Zoominfo

JUNE 28, 2023

Even if you plan to continue selling an existing product in an existing market, take periodic opportunities to reevaluate your strategy and figure out what’s working and what’s not. Process: How can your product create a structured process within the customer’s business? How can their budget be optimized with your solution?

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Hinge Marketing

MAY 2, 2016

Mergers and acquisitions have become a popular business strategy for companies looking to expand into new markets or territories, gain a competitive edge, or acquire new technologies and skill sets. There are essentially two kinds of mergers and acquisitions: strategic and financial. That’s a strategic merger.

Acquisitions 48

Acquisitions Work Management Marketing & Strategy Marketing Management 48

LeanData

OCTOBER 5, 2021

Hybrid/virtual selling is an accelerant. From July through September, he counted 3 unicorn announcements and 10 separate acquisitions. . The GTM processes might be complex, but the buyer journey has to be simple. With that experience understood, the team can then go about changing the business processes as necessary.

Marketing Analytics Tools 92

Marketing Analytics Tools Top of Funnel Lead Ranking Digital Marketing Funnels 92

DotDigital

JUNE 4, 2021

In the post-COVID world we live in now, things like cancellation policies and refundable deposits are adding to the customer’s already complicated decision-making process. World events have fragmented the customer journey further elongating the process. For travel brands, the planning stage is all about differentiation.

Personalization 52

Personalization Ideal Customer Profiles Cross-Selling Budget Programs 52

Convert

MAY 24, 2022

Sure, you can spend more on acquisition and grow revenue but at what cost? Most of it focuses on acquisition and driving revenue. We believe this highlights a disadvantage as the company’s growth had been dependent on client acquisition rather than through the increasing monetization of its existing client base.

eCommerce 52

eCommerce Lead Ranking Bundling Paid Search Agency 52

seo.co

FEBRUARY 14, 2023

When you get to the order of thousands of users, your app is stable enough and your reputation is strong enough that retention and acquisition become child’s play. Customer acquisition is important, but retention is far more valuable. Brand differentiation. This is necessary if you want to build both retention and acquisition.

Paid Content 97

Paid Content Paid Search Agency Work Management Marketing Management 97

Directive Agency

FEBRUARY 1, 2022

They are just far less important to the process than Opportunities. One thing that stands out in the above is the need to have four different Opportunity types; Acquisition, Retention/Renewal, Upsell, and Cross-Sell. The primary goal is to be able to differentiate between different types of Opportunities.

Demand 59

Demand Lead Ranking Top of Funnel B2B 59

ClearVoice

JANUARY 26, 2024

Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI. Then ask: How is my company different?

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Golden Spiral

APRIL 21, 2022

The latter vector is being diabolically mirrored by surging customer acquisition costs (CAC). A 2019 survey of nearly 1,800 software companies by ProfitWell , states the average blended customer acquisition cost has increased by almost 60% across both B2B and B2C in the past five years, and that trend is certainly continuing.

Marketing Budget 62

Marketing Budget Brand Identity Branding Budget Programs 62

Martech Advisor

NOVEMBER 15, 2019

The recent Sales Tech Benchmark survey revealed much about usage and growth trends, and we’ve compiled the ten most notable points in this report, specially curated from a chat between Nancy Nardin from Smart Selling Tools and MarTech Advisor editor-in-chief Chitra Iyer. How to close, how to up/cross-sell & renew.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

SalesIntel

JANUARY 24, 2024

Understanding this metric, differentiating between gross and net sales efficiency, and comprehending its significance in the context of the SaaS industry are critical aspects for driving your business forward. This includes operational costs, product development, and any other indirect expenses related to the sales process.

Efficiency 40

Efficiency Top of Funnel Lead Ranking Allocation 40

The Lead Agency

JULY 18, 2019

When it comes to B2B selling, the purchasing process can be both long and complex. Luckily, depending on your unique requirements, there are various tactics you can implement to improve sales processes and boost conversions. Does the content you’re sharing with potential customers offer them real value?

Top of Funnel 88

Top of Funnel Marketing Funnels Lead Ranking Lead Scoring 88

Adobe Experience Cloud Blog

JUNE 12, 2019

This means ABM is no longer a competitive differentiator for customer engagement —it’s now essential for meeting customer expectations. It’s also a highly inefficient and time-consuming process to measure the combined results and ROI from separated tools and channels that don’t talk to each other. So, what exactly is ABM?

Account Based Marketing 133

Account Based Marketing ABM Ideal Customer Profiles B2B 133

Hubspot

MAY 19, 2020

Logo acquisition : Buyers - particularly upmarket/enterprise buyers - crave social proof. Upsell, cross-sell, or renewal : As most sales reps can attest, it’s often easier to sell more to an existing customer than to close an entirely new customer. This strategy is often called, "logo acquisition.".

Ideal Customer Profiles 81

Ideal Customer Profiles Account Based Marketing ABM Enterprise Management 81

Hinge Marketing

JUNE 30, 2022

Brand building is the process of using marketing strategies to enhance the relevance, shape the reputation and boost the visibility of a firm’s brand. This more specific reputation might be expressed as, “They are the top experts in historic tax credits” or “They are the go-to firm for cross-border acquisitions in the tech industry.”.

Service 144

Service Ad Building Brand Identity Branding 144

chiefmartech

MAY 12, 2020

Two canonical examples are Twilio and Stripe, for telephony and payment processing services respectively. Key Dynamics of Apps and Platforms Crossing the Spectrum. However, there tends to be a “domain chasm” between cloud/service platforms and app platforms that is challenging to cross in either direction.

Lead Ranking 102

Lead Ranking Long Tail Marketing Domain Cross-Selling 102

PureB2B

MAY 30, 2022

At its most basic , marketing in B2B is simply defined as the processes and activities that make your B2B products and services appealing and interesting to potential buyers. What Differentiates Them? We’ll start off with a quick review of both concepts then look at the key differences. What is B2B Marketing?

Advertisements 62

Advertisements Advertising B2B Marketing Work Management 62

Convert

MARCH 2, 2022

Revenue optimization is managing acquisition, expansion, retention, and pricing strategies to boost long-term revenue growth. In e-commerce, profitability rests on 4 pillars: Supply Chain Optimization IT Modernization and Big Data Pricing and Revenue Management Customer Acquisition and Retention. Customer Acquisition and Retention.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

ClickZ

OCTOBER 23, 2020

Organizations are focusing on adding systems and processes in their businesses for capturing data and distilling the relevant insights to address pain points. Their motive is to understand customer needs and opportunities for competitive differentiation. For example, using robotic process automation to handle customer requests.

Marketing AI 145

Marketing AI Consulting Lead Ranking Automation 145

Brightedge

MAY 16, 2021

In it the authors describe the process of category creation and how to become a category king. He groups the products into the following sections: Competitive Intelligence, Predictive Pricing, Ads Strategy, E-commerce, Content Marketing, Lead and Customer Acquisition, Customer Relationships, Segmentation, and Customer Journey.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

The Marketing Blender

MAY 4, 2021

Often a fractional CMO will lead the improvement of your positioning, differentiation, messaging, and brand while also developing the plans and campaigns to increase current customer revenue, increase leads and improve lead quality, and orchestrate strategic initiatives such as product launches or penetration of new markets.

CMO 98

CMO Work Management Marketing Budget Marketing Budget Creation 98

Outgrow

OCTOBER 4, 2022

Most crucial parts of the sales process. How to differentiate from your competition. And what I’ve found through working with hundreds of different companies in my coaching business is that a lot of times, it’s because they never set up a process. And I learned that I had to have a process for them to follow.

Enterprise Management 52

Enterprise Management Work Management Ideal Customer Profiles B2B Marketing 52

Engagio

MARCH 25, 2020

This makes it easier to integrate data, and significantly simplifies the process because you don’t have to negotiate a treaty across three separate departments and leaders. Insights from a complete, cross functional data foundation get summarized into relevant and actionable messages for sales, marketing or customer success.

Account Based Marketing 62

Account Based Marketing Cross-Selling Budget Programs Lead Ranking 62

Engagio

MARCH 25, 2020

This makes it easier to integrate data, and significantly simplifies the process because you don’t have to negotiate a treaty across three separate departments and leaders. Insights from a complete, cross functional data foundation get summarized into relevant and actionable messages for sales, marketing or customer success.

Account Based Marketing 62

Account Based Marketing Cross-Selling Budget Programs Lead Ranking 62

Engagio

MARCH 25, 2020

This makes it easier to integrate data, and significantly simplifies the process because you don’t have to negotiate a treaty across three separate departments and leaders. Insights from a complete, cross functional data foundation get summarized into relevant and actionable messages for sales, marketing or customer success.

Account Based Marketing 62

Account Based Marketing Cross-Selling Budget Programs Lead Ranking 62

Engagio

MARCH 25, 2020

This makes it easier to integrate data, and significantly simplifies the process because you don’t have to negotiate a treaty across three separate departments and leaders. Insights from a complete, cross functional data foundation get summarized into relevant and actionable messages for sales, marketing or customer success.

Account Based Marketing 62

Account Based Marketing Cross-Selling Budget Programs Lead Ranking 62

Convert

MARCH 2, 2022

Revenue optimization is managing acquisition, expansion, retention, and pricing strategies to boost long-term revenue growth. In e-commerce, profitability rests on 4 pillars: Supply Chain Optimization IT Modernization and Big Data Pricing and Revenue Management Customer Acquisition and Retention. Customer Acquisition and Retention.

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52