ATAK Interactive

OCTOBER 17, 2019

At the end of the day, you want to grow your business, and you need to track data to measure your performance. You know your business better than I do, so if I asked you to narrow down the 5 -1 5 most important numbers you should be tracking, what would you say? . Cost-Per-Acquisition . Cost-Per-Acquisition .

Cost per Acquisition 60

Cost per Acquisition Acquisitions CPA Advertising Agencies 60

Walker Sands

AUGUST 1, 2022

When I was there, my editor moved to Direct Marketing News, which was owned by Haymarket at the time. When there was an open position there, she let me know, and I followed her, which was my first introduction to marketing. And then Ryan Joe started working at Direct Marketing News and he and I became friends.

Work Management 52

Work Management Marketing Management Media Paid Search Agency 52

Zoominfo

OCTOBER 15, 2020

In the last year alone, we’ve had literally hundreds of thousands of conversations with customers and prospects and one thing is clear—they want intent data to live at the core of how they go to market. B2B sellers and marketers go-to-market with intent by targeting accounts —not specific people at those accounts.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Customer Experience Matrix

FEBRUARY 1, 2010

Here are some quick thoughts on two items: Unica ’s acquisition of paid search bid management system MakeMeTop (now mercifully renamed Unica Search) and Alterian ’s recently-released and excellent annual marketing survey. They did move from direct mail to email, but those are pretty much the same thing.

Database Marketing 120

Database Marketing Paid Search Agency Demand Generation Agencies Paid Content 120

DotDigital

OCTOBER 27, 2021

Whether you are a B2B or B2C business, customer service is paramount in today’s customer-centric world. In today’s digitized world, with multiple channels at our disposal, it has never been easier for businesses to connect and communicate with their audience at different levels. Global deliverability with regional capacity.

Paid Search Agency 59

Paid Search Agency Top of Funnel Multi-Channel Lead Ranking 59

Magisto

APRIL 12, 2018

Snappy worked with Magisto for Business to integrate Facebook video ads into their customer acquisition program and to correlate creative type and viewing behavior to cost. Snappy also tested narrative-based Facebook videos against direct marketing call-to-action Facebook videos.

CTR 40

CTR Facebook Video Marketing Conversion 40

Content Marketing Institute

NOVEMBER 3, 2017

Some 90% of those who consider their content marketing “successful” cite building an audience as their main focus. What these businesses are discovering is that looking at content only as a campaign or as a replacement for other marketing assets is a flawed approach. Content marketers are perfectly suited for this job.

Cost Per Thousand 92

Cost Per Thousand Top of Funnel Funnel Advertising Lead Ranking 92

DotDigital

APRIL 22, 2021

As a result, marketers around the world are starting to look at their practices and shift their strategy towards sustainable marketing. From day one we’ve been passionate about providing marketers with powerful alternatives to traditional direct marketing. At dotdigital, we’ve got green running through our veins.

Work Management 85

Work Management Marketing Management Paid Search Agency Marketing Automation Services 85

Tony Zambito

NOVEMBER 8, 2015

Creating distinctive and engaging experiences, as part of how people and businesses go about making purchases, is getting more attention today than ever. Causing many to rethink long-standing practices on customer acquisition and customer retention. Many experience and journey mapping efforts are centered on new customer acquisition.

Buy 100

Buy Buyer Personas Acquisitions Correlation 100

KoMarketing Associates

JUNE 13, 2013

With so many social media networks to choose from, it can be difficult to determine what’s really valuable to your business. Each platform poses unique opportunities for B2B marketers to create brand awareness, generate leads, interact with clients and perspectives, and gather valuable information about what’s happening in the industry.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

The Point

SEPTEMBER 16, 2010

Most of that resurgence is due to the benefits of using direct mail on its own merits, but there’s another factor: the greatly diminished effectiveness of rented email lists. But list managers have priced themselves out of the market. Anyone in the list business care to comment? to take a second look.

Opt-out 100

Opt-out Opt-in Response Rate Demand Generation 100

Valasys

DECEMBER 3, 2018

Businesses can now gain a better understanding of their leads’ behavior across multiple platforms thanks to the combination of Claritas best-in-class segmentation and the unrivaled cross-platform measurement and verification provided by Barometric.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Mobile Advertising Emarketing 40

The Point

MARCH 18, 2014

I’m old enough to remember when list-based marketing was the workhorse of B2B demand generation (or, as we called it back then, “direct marketing.”) Today’s modern demand generation is driven by content marketing, social media, search marketing, and other inbound strategies. Those days are long gone.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

MindFire

APRIL 14, 2021

As CEO of Jacobs & Clevenger, a data-driven marketing and creative agency in Chicago, IL, and co-author of Successful Direct Marketing Methods, 8 th Edition, we asked him to provide a guest post to share his view on third-party cookies and their impact on the marketing community at large.

Advertising Agencies 90

Advertising Agencies Paid Search Agency Privacy Opt-out 90

ViewPoint

DECEMBER 17, 2013

My colleague Bernice Grossman and I recently conducted a new study indicating that B2B marketers now have the opportunity to target prospects more efficiently than ever before. In fact, you might say that business marketers now have access to prospecting data as rich and varied as that available in consumer markets.

Lead Ranking 120

Lead Ranking Marketing Management Salesforce.com Lead Scoring 120

Biznology

SEPTEMBER 25, 2015

You may remember Martyn from his instructive Diary of a CMO , published by Direct Marketing News in 2013. Martyn’s answers reveal what’s working today in B2B digital marketing. At Mitel, you more than doubled the size of the digital marketing team after arriving there in 2012. Becoming a more socially active business.

B2B Marketing 80

B2B Marketing Work Management Marketing Management B2B 80

ViewPoint

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. Every business needs new customers.

B to B 120

B to B netFactor Media SEM 120

Porch Group Media

SEPTEMBER 24, 2019

Email Marketing Statistics. 73 percent of millennials prefer communications from businesses to come via email. Direct Mail Marketing. Direct mail pulls a higher response rate than any digital direct marketing medium. Direct mail response rate was 4.9% Sprout Social ). .

Paid Content 40

Paid Content Advertising Channels Media Mobile Advertising 40

Customer Experience Matrix

FEBRUARY 2, 2010

Certainly digital marketers can select their advertising audiences, but this resembles traditional media buying more than an outbound direct marketing campaign. Even (or, perhaps, especially) with social media interactions, the marketer has very little control over what is communicated to whom.

Database Marketing 120

Database Marketing Work Management Marketing Management Marketing Automation Services 120

Stevens & Tate

MARCH 31, 2019

Does Direct Marketing Have A Role In Inbound Marketing? Improving Your Marketing Program. The general goal of every business is to attract consumers and turn them into customers. As a business, you will need to meet the needs of the consumer as they move through their buyer’s journey. “We

Trends 40

Trends Top of Funnel Paid Search Agency Marketing Management 40

PureB2B

JANUARY 23, 2017

According to a report by Salesforce , 49% of marketers claim that email is directly linked to the success of their business efforts. Direct Marketing Association also noted that there is a 4,300 percent return on investment when it comes to email marketing for businesses in the United States.

Email Marketing 105

Email Marketing Planning Branding Brand Identity 105

Liveintent

SEPTEMBER 26, 2019

The New York Post , Everyday Health , and PGA Tour are three very different publisher brands that create very different content, but they’re all successfully using email newsletters to achieve critical business goals. It was moderated by Kerel Cooper, LiveIntent’s Senior Vice President of Global Marketing.

Media 48

Media Custom Publishing Mobile Advertising Work Management 48

FMG Suite

FEBRUARY 9, 2022

Communication is an important step to running and maintaining a successful business. Being able to quickly and efficiently answer current and potential customers’ questions is crucial for both acquisition and retention. When running a business or brand, potential and current customers will always be inquisitive.

Contacts 52

Contacts Practices Examples Best Practices 52

Bluetext

OCTOBER 31, 2022

That being said, marketing has been proven as a cornerstone of any effective business strategy and critical in raising enterprise value. What are your business goals and objectives? Let’s be clear, marketing can be an expensive undertaking. Do you anticipate a significant capital investment raise in the next 2 years?

Lead Scoring 26

Lead Scoring Lead Ranking Advertising Agencies Marketing & Strategy 26

PureB2B

JANUARY 23, 2017

According to a report by Salesforce , 49% of marketers claim that email is directly linked to the success of their business efforts. Direct Marketing Association also noted that there is a 4,300 percent return on investment when it comes to email marketing for businesses in the United States.

Email Marketing 62

Email Marketing Branding Brand Identity Planning 62

Unbound B2B

JANUARY 10, 2023

Quick Summary: Outsourcing Lead Generation means hiring an external company to help you generate business leads. The cost-per-lead acquisition is different for every business based on size and market competition. Unfortunately, you might need more time to do so while running your business.

Cost per Lead 52

Cost per Lead Lead Generation Sales Qualified Leads Lead Ranking 52

Adobe Experience Cloud Blog

NOVEMBER 22, 2008

The next interview in the B2B Marketing thought leader interview series is with Mark Klein, CEO of predictive analytics company Loyalty Builders. Like me, Mark is a direct marketing expert whose background in science and passion for mathematics equates into a desire to help marketers improve their campaigns.

Thought Leadership 48

Thought Leadership Lead Ranking Lead Generation Lead Scoring 48

Adobe Experience Cloud Blog

NOVEMBER 22, 2008

The next interview in the B2B Marketing thought leader interview series is with Mark Klein, CEO of predictive analytics company Loyalty Builders. Like me, Mark is a direct marketing expert whose background in science and passion for mathematics equates into a desire to help marketers improve their campaigns.

Thought Leadership 48

Thought Leadership Lead Ranking Lead Generation Lead Scoring 48

Smarte

AUGUST 14, 2018

To shift the focus from acquisition to retention, Consider updating CRM, , Become your customers’ trusted advisor and keep your customer happy, Send frequent communications, Interact on social media, Turn complaints into opportunities, Run loyalty programs etc. Bringing in new customers is hard, but losing them is easy and costly.

Ideal Customer Profiles 45

Ideal Customer Profiles Database Marketing Work Management Conversion 45

Rev

OCTOBER 14, 2018

First through conferences when I worked with MarketingSherpa , which hosted the largest, vendor-neutral Email Summit in the World, and then through our work with the Direct Marketing Association where he served on the Email Experience Council. The most effective marketers use metrics to run their part of the business.

B2B Marketing 113

B2B Marketing B2B Paid Search Agency Skype 113

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event. Sunday, Oct 16, 10:50 AM – 11:34 AM.

Marketing AI 48

Marketing AI Marketo Work Management Thought Leadership 48

Valasys

APRIL 10, 2020

Building a personalized account-based marketing strategy is somehow similar to the traditional marketing strategy; however, the execution is slightly different, rather than just the reverse of the traditional marketing strategies. Account-based marketing, on the other hand, turns the conversational marketing funnel upside down.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Hubspot

OCTOBER 13, 2016

In this article, we'll cover how these agency search trends could impact your business and -- possibly -- your career in the industry. Staying On Top: Advertising, Digital Strategy, Web, Social Media, Marketing Strategy. Public Relations and Events Marketing also bounced down in 2015 and seem to have recovered for the year.

Marketing Budget 28

Marketing Budget Advertising Agencies Work Management Marketing Management 28

SendX

MAY 17, 2021

Maybe you’re rocking word of mouth as your most prominent marketing channel but you’ve decided to take a step forward and dip your toes into the world of digital marketing. I’m going to talk about email marketing as the most efficient marketing channel for your yoga studio. Why Is Email Marketing An Efficient Channel?

Email Marketing 39

Email Marketing Work Management Marketing Management Paid Search Agency 39

ViewPoint

MAY 10, 2012

Christopher is an award-winning business writer and editor based in New York City. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. It’s becoming a marketing automation platform, if it hasn’t already.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Chris is an award-winning business writer and editor based in New York City. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. It’s becoming a marketing automation platform, if it hasn’t already.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Ambal's Amusings

DECEMBER 17, 2009

The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketing Edge podcast. Blog Marketing Interactions Twitter Ardath421. The High-Tech Direct Marketing Handbook – Howard J. Ardath Albee.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100