Terminus

MARCH 22, 2017

Why Customer Marketing is the Missing Piece of the ABM Puzzle. In a survey conducted by BAO, 74% of marketers said one of their primary goals of account-based marketing is to increase ROI — but only 18% said they use ABM to improve customer engagement. That’s a mistake! Click To Tweet. Click To Tweet.

Account Based Marketing 32

Account Based Marketing Ideal Customer Profiles Advertising Agencies Planning 32

Zoominfo

MAY 21, 2020

They’re a critical part of personalized prospecting and account-based strategy. A “BASHO email” is a fancy-pants name for a very personalized B2B email, usually addressed to a decision-maker at a high-value account. When you’re using an account-based strategy. BASHO emails are alive and well—and thriving.

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Terminus

JUNE 30, 2017

Over the past few years, more and more of that technology has begun to focus on account-based marketing instead of traditional, lead-centric B2B marketing. What is Account-Based Marketing? Account-based marketing (ABM) is all about focusing on accounts instead of leads.

Account Based Marketing 29

Account Based Marketing Ideal Customer Profiles Paid Search Agency B2B Marketing 29

Zoominfo

JULY 25, 2023

Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

DemandBase

SEPTEMBER 17, 2018

With ABM (Account-Based Marketing) increasingly becoming a must-have in every B2B Marketer’s toolkit, the number of ABM-focused sessions continues to grow at Dreamforce. Whether you’re new or ready to take the next step in your ABM journey, there’s something for everyone in this year’s lineup.

Account Based Marketing 45

Account Based Marketing ABM DemandBase CMO 45

Leadspace

MARCH 29, 2023

With competition at an all time high, B2B sales and marketing teams need a way to automate this process, and replace guesswork with data-driven insights to reach their customers before their competitors do. With Leadspace, B2B sales and marketing teams can amplify buyer profiles across their TAM with predictive Fit scores.

Lead Ranking 62

Lead Ranking Lead Scoring Ideal Customer Profiles Paid Search Agency 62

SalesIntel

FEBRUARY 19, 2024

Overlooking A/B Testing A/B testing, often an unsung hero in marketing strategies, holds immense potential. Shifting buyer preferences and behaviors, leading to a need for a more personalized and customer-centric approach. Changing economic conditions, which can impact the budget and priorities of potential buyers.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Leadspace

APRIL 19, 2023

Navigating the underlying hierarchies of large enterprises – trying to penetrate accounts with layers of subsidiary and parent-company relationships, with offices distributed across different geographies – is an incredibly complex and cumbersome process. There are over 80 off-the-shelf personas in the Leadspace Persona Library.

Lead Ranking 62

Lead Ranking Lead Scoring Ideal Customer Profiles Segmentation 62

Aberdeen

FEBRUARY 27, 2017

“Account-Based Everything” is not a thing. This phrase needs to be debunked because it hurts both organizations with “Account-Based Everything” as their battle cry, as well as organizations simply seeking to give account-based marketing (ABM) a shot. ABM Defined.

Buzz 63

Buzz Account Based Marketing Work Management Paid Search Agency 63

Terminus

DECEMBER 14, 2015

Account-based marketing is more than just a buzzword. With the evolution of marketing technology (MarTech) , there are more than 2,000 different types of software, applications, and tools which make it easier than ever for B2B marketing and sales professionals to connect with their best-fit prospects.

Account Based Marketing 20

Account Based Marketing Ideal Customer Profiles Planning Work Management 20

Content4Demand

MARCH 24, 2021

I’m seeing reports that the global economy is poised to take off, and this has me wondering what B2B sales and marketing will look like when that happens. We’ve definitely crossed a bridge with virtual health visits and remote work; expect a lot more of these compared with pre-pandemic times. Leaning on ABM.

Planning 73

Planning B2B Marketing B2B Account Based Marketing 73

Terminus

SEPTEMBER 25, 2017

Why Account-Based Customer Marketing Matters. Account-based marketing is an incredibly effective way to turn your target accounts into customers, but the benefits don’t end there. Key Channels for B2B Customer Marketing. Key Channels for B2B Customer Marketing. Upsell/Cross-Sell.

Account Based Marketing 20

Account Based Marketing ABM Template Cross-Selling 20

SalesIntel

FEBRUARY 19, 2024

Overlooking A/B Testing A/B testing, often an unsung hero in marketing strategies, holds immense potential. Shifting buyer preferences and behaviors, leading to a need for a more personalized and customer-centric approach. Changing economic conditions, which can impact the budget and priorities of potential buyers.

Sales Management 52

Sales Management B2B Sales Top of Funnel Marketing & Strategy 52

PathFactory

MARCH 6, 2023

Everything from economic conditions, the B2B technology landscape, and the amount of data companies have access to has made go-to-market teams reconsider how they conduct customer outreach and generate leads. The B2B buyer journey isn’t the only thing that has undergone a transformation over the last several years.

Top of Funnel 52

Top of Funnel Buyer's Journey Lead Ranking B2B Marketing 52

TrustRadius Marketing

OCTOBER 3, 2022

Sales and marketing teams understand that a core part of their job is reaching the right audience at the right time with the right message. But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. Only 23% contacted a sales representative.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Choozle

JUNE 12, 2019

Marketers have been collecting CRM data for years. Things like purchase history, visit history, and newsletters joined are all examples of valuable consumer characteristics, but connecting the dots—turning CRM data into a CRM marketing strategy (aka just having the data versus actually using it)—is the tricky part. Yeah, exact.

CRM 40

CRM Advertising Agencies Marketing Strategy Marketing & Strategy 40

Choozle

JUNE 12, 2019

Marketers have been collecting CRM data for years. Things like purchase history, visit history, and newsletters joined are all examples of valuable consumer characteristics, but connecting the dots—turning CRM data into a CRM marketing strategy (aka just having the data versus actually using it)—is the tricky part. Yeah, exact.

CRM 40

CRM Advertising Agencies Marketing Strategy Marketing & Strategy 40

Adobe Experience Cloud Blog

AUGUST 19, 2016

Here are a few of the top B2B marketing reads you may have missed from our blog this year. Read on for some of the hottest topics and trends you should be aware of to keep your marketing tactics fresh and on the mark: 1. the consumer marketing space where SEO competition is at its height).

Lead Ranking 48

Lead Ranking B2B Marketing Account Based Marketing B2B Thought Leadership 48

ClickZ

OCTOBER 22, 2020

This list is not inclusive of every enterprise-level provider, but is meant to present an overview of best-in-class tools that exist in the market today, including tangible examples of how organizations are using them to improve their marketing, sales, and customer experience initiatives. 1: Hubspot Marketing Hub. What is it?

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Ledger Bennett

DECEMBER 8, 2020

B2B Marketing Technology Statistics. 54% of senior marketing leaders are disappointed in their analytics investment. 82% of marketers report the ROI of their marketing technology investment improved in 2020. 87% of marketers report they are deploying or already have a Customer Data Platform (CDP) in place.

Statistics 52

Statistics B2B Marketing Planning Digital Transformation 52

Inbox Insight

APRIL 11, 2022

Achieving a seamless, unified B2B multi channel strategy requires a specialist skillset and understanding as well as effective cross channel integration and alignment to your overarching objectives. Multi channel marketing focuses primarily on engaging your target audience through a diverse range of channels.

Multi-Channel 98

Multi-Channel Ideal Customer Profiles Paid Content Advertising Channels 98

Inbox Insight

JANUARY 28, 2020

These days, we see more B2B businesses turning to account-based marketing (ABM) as their go-to strategy with 88% claiming to see an improvement in conversion rates. Not only has GDPR immobilized the mass marketing trend, but industry is tiring of broad-based, high-volume, low-return schemes.

Account Based Marketing 90

Account Based Marketing Demand Generation Ideal Customer Profiles Allocation 90

Heinz Marketing

AUGUST 30, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This week’s show is called “ The Evolution of Successful Social Selling ” and our guest is Jamie Shanks , CEO @ Sales for Life and Pipeline Signals. You can even ask Alexa!

Ideal Customer Profiles 115

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 115

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Madison Logic

SEPTEMBER 8, 2022

Locating potential buyers isn’t easy, but the real challenge is converting high-value accounts into real customers. Even if an account is displaying in-market behaviors or gave your content a click, they’re still not always ready to buy. That’s why it’s important to have marketing nurture programs in place.

Work Management 52

Work Management Multi-Channel Marketing Management Top of Funnel 52

Content4Demand

SEPTEMBER 19, 2019

Research from Demand Gen Report shows that 86% of buyers prefer interactive content they can access on demand and 80% say they will spend up to 20 minutes watching video content. We hope we’ve helped inspire you on your path to improving B2B marketing content. Continue Watching 2019 State of Video & Interactive Content.

Top of Funnel 40

Top of Funnel Marketing Budget Intent Data Content 40

6sense

SEPTEMBER 14, 2021

The downside was that the focus had been skewed too heavily toward selling hardware products, and not enough toward customer experience. From the marketing team, this showed up as piles of disparate emails landing in the inboxes of customers and potential customers. The Challenge.

Sales Management 62

Sales Management Digital Marketing Funnels Lead Ranking Top of Funnel 62

SWZD

AUGUST 15, 2019

We discussed a wide range of topics, from how she uses data science while diving underwater to help the environment, to the ways in which IBM is adopting digital marketing. Our latest guest was Rosie Pongracz , CMO for Data Science and Machine Learning for IBM Hybrid Cloud. About IBM and IBM Hybrid Cloud. Mentors and Book Recommendations.

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Cross-Selling Peer-to-peer 48

Zoominfo

AUGUST 1, 2022

We’ve all heard the stories (maybe you’ve even told some yourself) of sales and marketing teams working in unison, launching hyper-targeted account-based marketing (ABM) campaigns that resonate with ideal customers — and drive the type of revenue that makes your team legendary. Let’s dive into each category.

Account Based Marketing 130

Account Based Marketing ABM Top of Funnel Lead Ranking 130

Marketing Insider Group

FEBRUARY 5, 2024

(Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Zoominfo

MAY 21, 2020

They’re a critical part of personalized prospecting and account-based strategy. A “BASHO email” is a fancy-pants name for a very personalized B2B email, usually addressed to a decision-maker at a high-value account. BASHO emails are alive and well—and thriving. But to crush cold email outreach, you have to do it right.

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

Engagio

AUGUST 6, 2019

In 2015, a CMO.com headline declared, “Days of ‘Spray and Pray’ Marketing Are Done.”. While we may not yet have heard the death rattle for marketing campaigns that blast out generic messages far and wide in the hopes that someone will notice, more than one nail is in the coffin. And is it really changing the way we sell?

Account Based Marketing 75

Account Based Marketing Top of Funnel Allocation Lead Ranking 75

Inbox Insight

MARCH 23, 2020

Compared to the more traditional mass-marketing email campaigns, the emerging trend of account-based marketing (ABM) has proven to be a lot more beneficial for B2B marketers. One of the biggest impacts of ABM is the increased return on investment (ROI). Fact 2: ABM increases your average deal size.

Account Based Marketing 98

Account Based Marketing B2B Marketing Planning ABM 98

Valasys

MAY 28, 2020

According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Read more on How Virtual Event Marketing Benefits B2B Businesses. Event marketing also allows companies to inch closer to their business bottom-lines.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Valasys

DECEMBER 23, 2019

Artificial Intelligence (AI) ever since its inception, has taken the industry by storm by infusing the data-driven insights with marketing. The data-driven insights have always been a mark of authenticity for the marketers & the prospects alike & they crave for it.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Work Management 59

Belkins

MARCH 16, 2020

And its complexity affects a lot of areas: from choosing the right developers to selling your product to your potential buyers. For any sales rep assigned to selling SaaS, that’s a lot to unpack. Thus, selling SaaS means selling a complicated product in a highly competitive industry. SaaS is great.

Work Management 47

Work Management Marketing Management Ad Building Churn Rate 47