Hubspot

JULY 10, 2017

5) The title is misleading. You might be familiar with the term “clickbait”: the use of attention-grabbing titles that trick people into clicking on something, only to take them to content that doesn’t really have anything to do with the title. Source: Backlinko. 6) You're not optimizing it. 6) You're not optimizing it.

Video Marketing 78

Video Marketing Youtube Content Tagging 78

Hubspot

JANUARY 20, 2021

YouTube’s Creator Academy recommends these following specs for your thumbnail: 1280 x 720 pixels (16:9 ratio) with a resolution up to 2MB. Next up is your video title. Whenever you’re writing one, keep these tips in mind: Include your main keyword in your title. Keep your title under 70 characters. Upload consistently.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

Moz

DECEMBER 25, 2019

The Ultimate Guide to SEO Meta Tags. Top keywords according to Keyword Explorer: seo meta tags (#1, 501–850), 1-page meta (#2, 501–850), what are meta tags (#3, 501–850). Check out the title on the original post — looks like we've got a little work to do with this one to get it ranking for more relevant terms!

Domain 53

Domain Best Practices Keywords SEO 53

SmartBug Media

OCTOBER 15, 2021

HubSpot Academy Sessions. If you link, title tags, meta descriptions, etc. Over the next week or so, we'll be publishing a series of INBOUND 2021 Recap blogs will cover our top highlights from: SEO Marketing Sessions. Email Marketing Sessions. RevOps Sessions. Customer Success Sessions. Sales Sessions.

SEO 52

SEO Paid Search Agency Planning Lead Scoring 52

Hubspot

FEBRUARY 10, 2021

Use business-relevant tags. Using relevant tags for your business is key to surfacing your content in search results and obtaining more views. Create unique, enticing titles. Video titles are what people read first when browsing search results. Be mindful of clickbait, though, when creating your titles.

Youtube 101

Youtube User-Generated Content Multi-Channel Keywords 101

Hubspot

OCTOBER 27, 2020

In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. Serpstat Academy. Google Analytics Academy. Moz Academy. SEMrush Academy. SEO Courses.

Resources 101

Resources SEO Lead Ranking Marketing Analytics Tools 101

Sprout Social

SEPTEMBER 28, 2021

” Do our videos’ titles, thumbnails and tone speak to our target demographic (think: Gen Z versus millennials)? Craft engaging, must-see video previews (titles and thumbnails). And much like most people read blog posts based on the title alone, the same rings true when it comes to video content. Previews matter.

Youtube 126

Youtube Tips Custom Publishing Social Media 126

LeanData

NOVEMBER 29, 2022

since 2020, you may have noticed a slew of academy award-winning farewell speeches in your LinkedIn feed. Your former customer works at a new company, but has the same job title. Your former customer works at a new company and has a different job title. With so much job turnover in the U.S. You know the ones.

Ideal Customer Profiles 98

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 98

Hubspot

MAY 3, 2018

Check out HubSpot Academy's free content marketing training resource page. Step 5: Come up with a working title. Then you might come up with a few different working titles -- in other words, iterations or different ways of approaching that topic to help you focus your writing. Topics/Tags. Page Title and Headers.

Template 101

Template CMS Development Domain Buyer Personas 101

Heinz Marketing

FEBRUARY 4, 2019

And I love the title of this book that you just published, WTF, which stands for, in your case, willing to fail and it’s quickly become one of my favorite books in a genre of books that I think it represents. Come to our Wizard Academy and sit down.” Imagine that. That’s 50 percent off for as long as you use it.

Top of Funnel 63

Top of Funnel Paid Search Agency Advertising Agencies Amazon 63

Hubspot

FEBRUARY 20, 2019

Google rich snippets -- also called " rich results " -- extract information from your website to display on your site's listing in the search results, in addition to the typical page title, page URL, and meta description. Tag your content with this microdata. So, how do you create the tags listed above? Test your rich snippet.

Google 78

Google Tagging Click Rate Display 78

Hubspot

DECEMBER 19, 2018

Through various endeavors, we managed to increase HubSpot Academy's YouTube channel subscribers by 25% in just two months -- without spending a cent. Once you've chosen a target keyword, make sure you incorporate it into your title. It wasn't easy, and it wasn't always pretty, but fortunately, our efforts paid off, big-time.

Youtube 75

Youtube Hubspot Lead Scoring Lead Ranking 75

Hubspot

JANUARY 4, 2018

But this goes beyond giving your videos accurate, clear, and concise titles -- though that is important. When we search for videos, one of the first things that our eyes are drawn to is the title. Below, we describe some of the most important things to optimize on YouTube. Description.

Youtube 101

Youtube Advertising Channels Banners Ideal Customer Profiles 101

Hubspot

APRIL 30, 2018

Check out HubSpot Academy's free content marketing training resource page. Step 4: Come up with a working title. Then you might come up with a few different working titles -- in other words, iterations or different ways of approaching that topic to help you focus your writing. Topics/Tags. Page Title and Headers.

Template 78

Template CMS Development Buyer Personas Lead Scoring 78

Contently

NOVEMBER 7, 2019

Let’s take a look at HubSpot Academy’s workflow for the User Blog. In the “Blog Post Title” column, writers enter their proposed title or—if they don’t have a title in mind yet—they enter a quick blurb on what they plan to cover. Document your thoughts, and create a workflow based on that.

Work Management 130

Work Management Webinar Metrics Marketing Management Ad Building 130

Hubspot

OCTOBER 17, 2018

Increasing the number of certifications held by each student (HubSpot Academy). Increasing the number of certifications held by each student (HubSpot Academy). Eric Peters , a Growth Marketer, and his team released five new HubSpot Academy certification courses throughout 2016. Tag your YouTube videos. Experiment Plan.

Resources 99

Resources Lead Ranking Marketing Automation Services Lead Scoring 99

Hubspot

SEPTEMBER 11, 2018

You may have heard about some of them — meta-tags like title or description are two most popular ones. To achieve that, make sure you include at least the main keyword in the following: Post’s title: Ideally, place it as close to the start of the title. They display meta-title as the search listing’s title.

SEO 101

SEO Lead Scoring Lead Ranking Work Management 101

Conductor

OCTOBER 12, 2021

Although organic marketing is often understood as just search optimization, keywords and meta tags, there is more to it. By using well-researched keywords and applying accurate meta tags, you are essentially labeling your content and web pages. SEO: The object of SEO is to help the search algorithm understand your content.

Paid Content 64

Paid Content Organization Enterprise Management Lead Scoring 64

Buffer

MARCH 13, 2018

Over the years, Pixar has won countless awards by using this formula , including 13 Academy Awards, 9 Golden Globes, and 11 Grammys. Ex: Step 2: Assign a “tag” to each goal. Next, go through and add a tag to each goal with the category that it falls into. The tagging system should be unique for each person.

Work Management 111

Work Management Planning Lead Ranking Marketing Management 111

Moz

NOVEMBER 8, 2020

For organic search, we learned about keyword research, title tags, H1s and H2s, anchor text in links, and more through the training available on Moz Academy. For most of us this was our first exposure to SEO, and it took some time for most of our brains to sort through the difference between a title tag and an H1 tag!

Paid Content 64

Paid Content Paid Search Agency Top of Funnel Digital Marketing Funnels 64

ConvertKit

AUGUST 24, 2021

Each time someone signs up for a newsletter from a podcast page, you can tag them as “podcast listeners.” Jeremy Enns, the creator of the Podcast Marketing Academy , shared that, Early in a show's life, the growth rate will likely be much higher, possibly above 30% month-over-month, before slowing down as the show matures.

Stats 114

Stats Distribution Eye-Tracking Lead Scoring 114

Hubspot

APRIL 8, 2019

Add this code directly after the tag of your site. Do you need to add the tag every time?!? The longer answer: you only need to add the tag to every page template. Users who view a specific Academy course page. Users who view a specific Academy lesson page. More on this below.). Content Drilldown. Search Pages.

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

Referral Rock

OCTOBER 9, 2019

Focus on implementing effective keyword strategies like using the keyword on the blog’s h1, first paragraph, and meta tags (title or description). Gwen Thomas of Vocal Academy shares, “If the company has low domain authority, then targeting long-tail keywords is probably the only way to go.

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Vidyard

DECEMBER 4, 2020

Use keywords strategically in your copy (like the headline, subheaders, title tag, image file names, etc.). HubSpot’s Landing Page Video CTA Inbound marketing and sales tool HubSpot uses a hero landing page video at the top of their HubSpot Academy page. Pay attention to overall page speed.

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

NetLine

AUGUST 2, 2023

According to the Digital Marketing Institute, some best practices for on-page SEO include using title tags, incorporating relevant and optimized headings, and prioritizing page load speed. To stand the best chance of ranking organically (and to maximize your Quality Score for PPC), optimize your on-page and off-page SEO factors.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Hubspot

FEBRUARY 26, 2019

Insert your keyword naturally in the video title. Tag your video with popular keywords that relate to your topic. Insert your keyword naturally in the video title. When we search for videos, one of the first things that our eyes are drawn to is the title. Tag your video with popular keywords that relate to your topic.

Youtube 101

Youtube Optimization Video Marketing SEO 101

Buzz Marketing for Technology

JUNE 27, 2008

Furthermore, it is possible to carry out citation analysis by parsing HTML tags used to mark up Web pages. For example, the TITLE or first H1 tag may contain the document title; ADDRESS tag the authors name; EM or STRONG tags keywords; the URL the institutional affiliation, and so on. Daft, Richard L.

Lead Ranking 100

Lead Ranking Terms and Conditions Work Management Differentiation 100

Hubspot

MARCH 1, 2012

But it turns out, they're heavy on the unicorn diet and hygiene content, but pretty low on unicorn training content -- after filtering their blog content based on how they've tagged the topics, you notice only 15% of it is about unicorn training! www.hubspot.com/ customer-case-studies /bid/31264/Education-Success-Story-Davidson-Academy.

Analysis 28

Analysis Webinar Metrics Marketing & Strategy Case Studies 28

Hubspot

OCTOBER 9, 2019

Follow these five steps: Identify your buyer persona: Find out more about your audience, from job title to pain points. Some on-page SEO elements include page title, header, meta description, image alt-text, and the URL (plus more). Set up language meta tags. Academy/knowledge base posts. On-page SEO. Community building.

Paid Content 78

Paid Content Traffic Marketing Websites Lead Ranking 78

Hubspot

MAY 31, 2017

When we search for videos, one of the first things that our eyes are drawn to is the title. That's often what determines whether or not the viewer will click to watch your video, so the title should not only be compelling, but also, clear and concise. It also helps if the title closely matches what the viewer is searching for.

Youtube 78

Youtube Optimization Video Marketing SEO 78

Hubspot

NOVEMBER 20, 2018

Add the word "gif" right before the domain name so it reads, "www.gifyoutube.com/[your-video-tag].". Click "Create GIF" on the top-right and it'll prompt you for a GIF title and set of tags. After a few moments, you'll see a tag add itself to the end of the generic YouTube link (in this case, ?

Youtube 75

Youtube Paid Content Features Mobile Advertising 75

Hubspot

AUGUST 29, 2016

To create a link that starts a YouTube video at a certain time: Open up the video and click "Share" underneath the video title. After a few moments, you'll see a tag add itself to the end of the generic YouTube link (in this case, ? Click "Playlist Settings" and choose the "Collaborate" tag. You can always clean it up later.

Youtube 68

Youtube Paid Content Features Tips 68

Hubspot

JANUARY 29, 2018

Add the word "gif" right before the domain name so it reads, "www.gifyoutube.com/[your-video-tag].". Click "Create GIF" on the top-right and it'll prompt you for a GIF title and set of tags. After a few moments, you'll see a tag add itself to the end of the generic YouTube link (in this case, ?

Youtube 78

Youtube Paid Content Features Mobile Advertising 78

Vidyard

JULY 31, 2020

Use keywords strategically in your copy (like the headline, subheaders, title tag, image file names, etc.). Inbound marketing and sales tool HubSpot uses a hero landing page video at the top of their HubSpot Academy page. Pay attention to overall page speed. Make content shareable and build backlinks. Test Everything.

Landing Pages 171

Landing Pages Video Marketing Enterprise Management Work Management 171

Convince & Convert

SEPTEMBER 21, 2010

This nifty piece of software allows you to specify page title, description, and keywords for each post. I'm looking for a quick but informative read on tags vs. categories but haven't been able to locate one. Despite the daunting number 39 in the title, it seems like using some of these can actually simplify things!

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

OCTOBER 31, 2010

This nifty piece of software allows you to specify page title, description, and keywords for each post. Tagged as: blogging , content creation , email marketing , facebook , mobile marketing , Social Media Marketing , social media metrics , social media tools , twitter Did you enjoy this blog post? (a marismith thx Mari 4 this link!

Social Media 40

Social Media Paid Content Tools Media 40

BuzzSumo

MAY 4, 2016

In the top 4,500 most shared posts from our sample, 257 had social media in the title (excluding Social Media Examiner), 203 had Facebook in the title and 201 had Google in the title. 1,296 of the post titles, almost 30%, had ‘you’ or ‘your’ in the title. 267 posts had success or successful in the title.

B2B 40

B2B Sample Viral Marketing Content 40