Seismic

DECEMBER 13, 2023

You need a sales enablement program that’s more than hypothetical; it needs to include tactical and actionable plans. It takes commitment and ongoing effort to ensure your sales teams function like a well-oiled machine. As a leader in sales enablement , we know a thing or two about best practices, so let’s get into them. #1.

Practices 59

Practices Marketing Analytics Tools Best Practices Work Management 59

Hinge Marketing

MAY 23, 2019

Let’s face it, marketing resources—whether part of a large or small team—only have a certain amount of bandwidth each month to build or strengthen their brands, generate leads or demand, enhance their customer experiences, or to reach all of these goals. Buyers may not be at your conference or stop by your booth. See Figure 2.).

Account Based Marketing 114

Account Based Marketing ABM Marketing & Strategy Webinar Metrics 114

Hinge Marketing

AUGUST 14, 2019

If you are one of the millions of people who enjoy podcasts — and like to pack a little learning into your spare time — I and my colleagues at Hinge have put together a list of our favorite professional services marketing podcasts. This one from the Engineering Management Institute might just fit the bill. B2B Growth.

Work Management 104

Work Management Marketing Management Service Planning 104

Hinge Marketing

MARCH 11, 2021

research from our own Hinge Research Institute shows that referrals are down and face-to-face conferences, trade shows, and speaking events have a way to go before people are comfortable attending them again. It is a cost made for an inward function: learning more about competition, branding, messaging, pricing, etc.

Marketing Budget 93

Marketing Budget Research Lead Scoring Lead Ranking 93

Hinge Marketing

APRIL 30, 2020

Even in the days preceding Covid-19 and the new business environment this pandemic has created, we’ve been studying the behavior of an elite group of professional services firms that have managed normal marketplace ebb and flow and achieving high growth – to the tune of 20%+ annual growth for 3 consecutive years or more.

Digital Asset Management 107

Digital Asset Management Work Management Marketing Management Relevance 107

Oktopost

FEBRUARY 21, 2022

Employee advocacy, how your employees express themselves about your brand on social media, is a hot topic for many that want to cement their employer branding, increase positive brand sentiment, and boost their social selling efforts. Hinge Research Institute ). Jump to a section: Top Employee Advocacy Statistics. LinkedIn ).

Statistics 75

Statistics Paid Content B2B Thought Leadership Peer-to-peer 75

EveryoneSocial

JUNE 20, 2023

And the popularity of this type of program is growing with companies, primarily due to the success brands see from implementing advocacy. With an effective employee advocacy program, you can leverage the collective power of your employees to generate more leads, build brand awareness and trust, and strengthen customer retention.

Webinar Metrics 52

Webinar Metrics Paid Search Agency Thought Leadership Network Marketing 52

Sprout Social

OCTOBER 25, 2022

Combine positive brand sentiment with high brand recognition and you get fans. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. Fans beget more fans.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Hinge Marketing

FEBRUARY 16, 2023

For professional services and other B2B organizations, it’s essential to have a website that accurately represents both your brand and your capabilities, while also providing a positive user experience. A well-designed website can increase brand credibility, generate leads, and ultimately drive revenue growth.

CMS Development 112

CMS Development Cost Marketing Websites B2B 112

Hinge Marketing

JANUARY 16, 2019

A carefully managed brand is arguably your firm’s most powerful asset. Your firm’s differentiators and positioning can lose their potency, confusing potential buyers and making it more difficult to recruit and retain top talent. Try this brand alignment test: Ask your delivery team members to describe your core services.

Brand Identity 98

Brand Identity Branding Work Management Differentiation 98

Hinge Marketing

SEPTEMBER 13, 2017

Today, I want to tackle five common myths about outsourcing. A typical content marketing program, for instance, requires a wide range of specialized skills: Strategy development. Project management. What would it cost to put together an internal team with all of these skillsets? Outsourcing is more expensive. Copywriting.

Advertising Agencies 69

Advertising Agencies Work Management Planning Marketing Management 69

Hinge Marketing

NOVEMBER 9, 2016

I talk to a lot of professional services executives about recruiting the right type of talent to support their marketing strategies. Interestingly, teams don’t get as tripped up on how to build a strategy as much as on how to implement those strategies. That’s why teams often find themselves overwhelmed with: Too little time.

Work Management 82

Work Management Marketing Management Marketing Automation Services Webinar Metrics 82

Hinge Marketing

DECEMBER 7, 2017

If you are a new CEO or managing partner, recently tapped to lead your firm into the future, you’ve got plenty to worry about: mastering day-to-day operations, building staff morale, evaluating your service mix, addressing changes in the marketplace—maybe even turning around a struggling business.

Peer-to-peer 67

Peer-to-peer Thought Leadership Ideal Customer Profiles Work Management 67

Webbiquity

JUNE 6, 2016

Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves: 1% saw increased brand visibility. Building a core group of employees advocates may seem overwhelming, but it can be broken down into a small number of easily managed steps.

Brand Identity 100

Brand Identity Branding Word of Mouth Best Practices 100

EveryoneSocial

DECEMBER 8, 2020

We will explore the key advantages businesses receive from nurturing employee personal brands and how investing in them is a strong play for any brand management strategy. . When a potential customer is thinking about buying your product, they are going to do their research. Advantages of Employee Personal Branding. TalentNow ).

Personalization 98

Personalization Brand Identity Branding Paid Search Agency 98

GreenRope

JUNE 7, 2021

2020 was all about going digital, and businesses that are yet to establish a digital presence will struggle to compete both locally and internationally. A McKinsey Digital survey reveals that about 70% of businesses that attempt digital transformation usually run into problems. 4 Tips for Taking Your Business Digital in 2021.

Digital Transformation 52

Digital Transformation Tips Business Work Management 52

ClearVoice

AUGUST 1, 2023

Enter the Customer Success Manager (CSM). Understanding the Role of a CSM Customer Success Managers are the point person for customers once they’re through the sales phase and into the support phase. They’re also essential to nurturing positive customer relationships, being the customer’s direct point of contact.

Work Management 52

Work Management Marketing Management Product Customer Satisfaction 52

Hinge Marketing

JUNE 28, 2019

Chances are, their missions resemble one another, but the expectations set by management are very different. Ask what they liked most and least about their work environments, the way they delivered services and their firms’ management styles. Suppose two competing industry giants are thrown together. Business Development.

Work Management 80

Work Management Marketing Management Service Acquisitions 80

Hinge Marketing

DECEMBER 4, 2019

How do mergers and acquisitions impact a firm’s brand (maybe even multiple brands if we’re talking about a “ house of brands ”), marketing and business development? Speaking of rifts, owners and the managers responsible for implementing the M&A process may have very different expectations for the resulting brand. Mind the gaps.

Marketing & Strategy 118

Marketing & Strategy Marketing Strategy Planning Work Management 118

EveryoneSocial

AUGUST 27, 2018

You probably have noticed more publications, companies, and even experts in marketing or sales talking more about the power of employee advocacy. At this point, your company is probably investing time and money into social media already, but a key component that is still missing for most is an employee advocacy program. Globalwindex ).

Statistics 100

Statistics Paid Content Peer-to-peer Stats 100

Hinge Marketing

AUGUST 13, 2015

My time at my past firm had run its course after 14 years, and I looked only to Hinge for my next professional home for three reasons: ongoing primary research , proprietary programs , and the team. Hinge bases all of their strategies on research of what buyers actually want. Proprietary Programs.

Word of Mouth 48

Word of Mouth Advertising Agencies Work Management Differentiation 48

Hinge Marketing

MARCH 8, 2017

However, face-to-face networking is limited by the number of interactions you and your team can have with prospects. If you’ve never thought about marketing in this way, it can be a challenge at first to motivate your team and change their thinking about marketing. Then little by little, get more of your team involved.

Work Management 89

Work Management Marketing Management Service Brand Identity 89

Hubspot

MARCH 18, 2019

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling. Key Account Management.

Work Management 84

Work Management Marketing Management Cross-Selling Customer Satisfaction 84

nDash

JANUARY 6, 2021

That’s what my team has been focused on over the last two years. Our content marketing program had to be well structured,” says Dan. “We The vertical aspect of our content strategy is to work with specialized sales teams to continually talk about key pain points in industries like retail and financial services.

Work Management 52

Work Management Verticals Marketing Management Thought Leadership 52

Hinge Marketing

AUGUST 7, 2017

Way back in 1969, a very perceptive marketer named Jack Trout introduced the concept of brand positioning to the world. A few years later, he and Al Ries wrote the seminal book, Positioning: The Battle for Your Mind , and the rest is history. That’s where brand positioning comes in. Brand Positioning Defined.

Positioning 97

Positioning Work Management Marketing Management Service 97

DealSignal

FEBRUARY 1, 2024

However, its long-standing presence in the market without significant updates to its lead generation algorithm raises concerns about the freshness and precision of its data. Furthermore, our expert data analytics team provides real-time updates, ensuring you always have the most current and accurate information at your fingertips.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

Hinge Marketing

JUNE 12, 2019

Not only did his teams win 620 games, they won 10 NCAA titles during his last 12 seasons. To be truly effective, this process requires ownership from both the sales and marketing teams. On the seller side, the sales enablement process can play a big role in: Recruiting and On-boarding: Again, it is all about predictability.

Top of Funnel 91

Top of Funnel Planning Enterprise Management Webinar Metrics 91

Hinge Marketing

NOVEMBER 16, 2015

While many leaders recognize that online employee advocacy has potential, they also worry about the potential downsides of losing control of their brand. Firm leaders want to know how valuable employee advocacy is, and whether it’s worth instituting a formal program. had implemented a formal, comprehensive program.

Research 48

Research Peer-to-peer Social Media Social Networks 48

Hinge Marketing

FEBRUARY 16, 2017

It never gets old; with every piece of primary research we conduct at Hinge there are endless lessons to be shared. We started by collecting financial and operational data across our core verticals: accounting and finance, AEC, government contracting, technology and management consulting. No Growth — 0% growth, or declining revenue.

Research 48

Research Work Management Differentiation Marketing Budget 48

Hinge Marketing

MAY 4, 2016

Your brand is among your professional service firm’s most valuable assets, and solid positioning of that brand can help you to attract both clients and top talent. it should account for client perceptions of your firm, as well as core competencies, competitive advantage, strategic goals, competitors, market positioning and messaging.

Brand Identity 48

Brand Identity Branding Budget Programs Top of Funnel 48

EveryoneSocial

OCTOBER 8, 2019

And for your social program to be successful in the long term, the training provided below will ensure that you have a team of expert brand advocates. The proper use of social is also important as it increases success and fuels program ROI, while helping your team feel more confident online. . Hinge Marketing ).

Training 76

Training Social Media Planning Ad Building 76

Hinge Marketing

MARCH 17, 2016

In a successful firm, your BD team works with your marketing team. Marketing identifies key differentiators , develops positioning and messaging, and comes up with a strategic plan for communicating that messaging. They develop and pursue opportunities for growth using data about potential prospects and current clients.

Planning 48

Planning Work Management Business Marketing Management 48

Hubspot

APRIL 5, 2018

We spoke with agency thought leaders and experts about a number of these problems in our monthly webinar series. Michael Gass , Author of Fuel Lines , emphasizes on the fact that a clear plan and positioning strategy are good growth hacks for a successful agency business. There are daily growth challenges that need to be overcome.

Advertising Agencies 75

Advertising Agencies Paid Search Agency Ad Agencies Work Management 75

Hinge Marketing

OCTOBER 18, 2016

Much of what we write at Hinge focuses on the most effective marketing tactics for professional service firms, offline and online. They tell a compelling story about the individual’s role in key projects — positioning him or her as essential to the success of each project. Project portfolio: photos.

Work Management 48

Work Management Planning Marketing Management Budget Programs 48

Hinge Marketing

JANUARY 12, 2016

Everyday is an epic battle against the goliaths in your market for you and your team. Last month I wrote about how your firm’s website is connected to the rest of your marketing initiatives. To get off on the right foot, your firm should clearly identify its brand position. We all have to start somewhere.

Online Marketing 48

Online Marketing Effectiveness Planning Work Management 48

Hinge Marketing

JULY 16, 2015

In our Online Marketing for Professional Services book, Hinge took an in-depth look at what professional services firms, including those marketing technology services, are doing to ensure a steady flow of leads. Give the car keys to the marketing team and let them use the website as a living, breathing communication tool.

CMS Development 48

CMS Development Work Management Marketing Management Marketing Strategy 48

Hinge Marketing

APRIL 21, 2016

Many of these experiences are noticeable to clients, but are out of view of the team serving them. Let’s look at a few examples: At project kick off, the client might meet the project team for the first time. The project manager likely has a plan in place for delivering this project, but the client may expect something different.

Loyalty 48

Loyalty Ad Building RFP Barriers 48