Webbiquity

JULY 30, 2020

For example, if it has a third-party certification — like the ISSA’s G B AC Star , an outbreak prevention accreditation — you will want to include the logo on your website. Here’s an effective eight-step approach to creating a marketing plan for your event. Plan for a Strong Web Presence. Have a Serial Content Strategy Ready.

Planning 332

Planning Event Marketing Marketing Plans Blast Campaigns 332

Webbiquity

SEPTEMBER 27, 2019

Are you sure your messages are reaching the intended recipients? Perhaps it’s time to put your email marketing through an audit. Though it’s a somewhat time-consuming process, the insights you’ll gather after performing an audit are worth the effort. It identifies any problems and enables you to remove them quickly. Subject Line.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

Webbiquity

JANUARY 24, 2019

Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day. Photo by Andy Kelly on Unsplash. If you are a global brand catering to consumers in different timezones, you may want to increase this frequency further in order to address to these various geographies.

Marketing Automation Services 237

Marketing Automation Services Social Media Marketing Automation Social Marketing 237

Webbiquity

JUNE 5, 2019

It also has a text analytics function which allows for a content analysis of your site alongside competitor websites. By subscribing to Serpstat’s Plan B at $69 per month, you get full access to its API with no extra costs (though account limits may apply). Keyword research. Comparing APIs. billion for the US alone.

SEO 159

SEO Tools Paid Search Agency API 159

Webbiquity

JULY 12, 2016

An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. Sample review: “The software, analytics, and support are amazing. Marketing can’t be automated.) Pricing: contact vendor. 2) HubSpot.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Webbiquity

OCTOBER 23, 2019

Software” in this context can be anything from which content management system a company used to build its website and which analytics and tracking tools they use, to something like what live chat software is being used or what CRM software they have. Sponsored post. Image credit: C_osett on Flickr. How to get the list uploaded to LinkedIn.

Work Management 134

Work Management Marketing Management Linkedin Paid Search Agency 134

Webbiquity

APRIL 14, 2010

Lee Munroe offers a helpful to-do list before launching a new website, taking care of tasks such as optimizing titles and meta tags, proofreading, checking the site in different browsers, double-checking all links and installing analytics. 10 Great B-to-B Sites by BtoB Magazine. 10 mind-blowing microsites by iMedia Connection.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Webbiquity

JUNE 17, 2014

The old “sales funnel” model is giving way to more sophisticated analytical frameworks. Everything We Thought We Knew About B-to-B Marketing Is Wrong by Forbes. Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing.

Sales Management 100

Sales Management Work Management Marketing Management B2B Marketing 100

Webbiquity

APRIL 27, 2011

There’s no question that search has dramatically altered the marketing landscape; the traditional yellow pages are now viewed as a colossal waste of paper as 70% (and climbing) of consumers go online to find local businesses and more than 90% of B2B purchase cycles start on the web. But is it reasonable to say that search has changed everything ?

Paid Content 100

Paid Content Paid Search Agency Google Advertising Agencies 100

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. What do buyers really want from social media marketers? e-Strategy Trends ). ” ( Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

MAY 20, 2013

There’s no question that web analytics are vital, but even Shakespeare acknowledged that one can have too much of a good thing. Which Google Analytics (GA) metrics are most important? How can you take action on analytics reports? Beginner’s Guide to Google Analytics: What to Track by Search Engine Watch.

Analytics 100

Analytics Marketing Analytics Tools Tips Multi-Channel 100

Webbiquity

DECEMBER 30, 2013

As the old b-school maxim goes, “you can’t manage what you can’t measure.” Find the answers to those questions and many more here in ten of the best posts and articles about web analytics from the past year. 9 downloadable custom Google Analytics reports by iMedia Connection.

Paid Content 100

Paid Content Analytics Marketing Analytics Tools Tips 100

Webbiquity

NOVEMBER 5, 2019

While cold calling and print media remain useful, and live event marketing remains effective at every stage of the sales funnel, digital channels have surpassed traditional methods in terms of importance, reach, and budget allocation. Here are 10 B2B digital marketing strategies to help maintain a competitive edge. Market size analysis.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Webbiquity

MARCH 9, 2017

Conversion rate optimization software with features including customized/targeted pop-ups, instant surveys, real-time analytics, A/B testing, onsite retargeting, mobile integration and more. Subscribe to your newsletter or blog, download a white paper or report, complete a brief survey, register for a webinar. 2 ) Lucky Orange.

Landing Pages 187

Landing Pages Conversion Rate Optimization Conversion 187

Webbiquity

JULY 24, 2018

But sometimes you need deeper functionality within a particular social network in order to grow and manage your following, run a campaign, perform competitive analysis, access in-depth analytics, or do other tasks. That fact alone shows the importance of building a solid social media as well as website presence.

Social Media 246

Social Media Paid Content Enterprise Management Social Marketing 246

Webbiquity

MAY 23, 2019

Send time and email frequency optimization : AI, through predictive analytics , enables you to determine your subscribers’ preferred times to check their inboxes—so you can schedule your email sending at the best time. Learn more about the different ways AI is reshaping email marketing with help from this infographic.

Marketing AI 275

Marketing AI Email Marketing CTR Marketing Automation Services 275

Webbiquity

JULY 10, 2018

Your B2B website and blog are the core of your content marketing efforts. A beautiful and effective website design is vital to attracting visitors, making a powerful first impression, engaging your audience, and compelling them to take a conversion action like subscribing to your blog or submitting a lead generation form. Web Design Tools.

Paid Content 212

Paid Content CMS Development Design Optimization 212

Webbiquity

FEBRUARY 2, 2017

Easily create multiple types of forms (lighbox popups, floating bars, slide-ins, sidebar forms), control triggering events, target messages to specific pages, and use A/B split testing to optimize results. Google Review Count: 446. Sample review: “You need a tool to manage your email list and subscribers. 2) FollowUpThen.

Marketing Automation Services 100

Marketing Automation Services Email Marketing Enterprise Management Tools 100

Webbiquity

JANUARY 31, 2017

Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. But web analytics tools ideally provide marketers with actionable information.

Marketing Analytics Tools 100

Marketing Analytics Tools Marketing Automation Services Analytics Enterprise Management 100

Webbiquity

DECEMBER 7, 2017

An offering like Google Attribution might hold value for B2B, since long sales cycles mean multiple touchpoints are involved, so a marketer will want analytics tools to diagnose what works and what doesn’t. Guest post from Venkat Nagaswamy. If ever a platform needed artificial intelligence (AI) and machine learning, it’s Google AdWords.

Marketing AI 154

Marketing AI Adwords Account Based Marketing ABM 154

Webbiquity

SEPTEMBER 18, 2018

Fortunately, as with marketing and analytics and other sales & marketing tools, there are a wide variety of platforms, apps, and extensions to help business professionals in almost any role do their jobs more effectively and efficiently. That’s where online education tools can play a vital role. Personal Productivity Tools.

Marketing Automation Services 232

Marketing Automation Services Enterprise Management Work Management Tools 232

Webbiquity

JANUARY 5, 2011

10 tips for developing a better Internal Link Architecture by Web SEO Analytics. 10 tips for developing a better Internal Link Architecture by Web SEO Analytics. Which tactics do the “experts&# believe will work best in 2011? What types of linkbait are most effective at attracting natural links? How much is a link worth?

Link Building 100

Link Building Linkbait SEO Ad Building 100

Webbiquity

SEPTEMBER 30, 2014

4 Google Analytics Reports Every PPC Manager Should Use by PPC Hero. Emma Welland identifies four reports within Google Analytics that search engine marketers should be reviewing, and the value provided by each. Image credit: Placeit.net. 7 deadly sins of Google AdWords by iMedia Connection.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Adwords PPC 100

Webbiquity

FEBRUARY 23, 2017

Make it easy for your readers to join your email list, share your articles and optimize with analytics. Showcase reviews: Blogging Wizard (Analytics), Blogging Wizard (Content), Entrepreneur, Hunter & Bard, Marketing Insider Group (Startup), Robbie Richards, SnapApp, Social Media Examiner. 1) Publicize. Google Review Count: 312.

CMS Development 239

CMS Development Best Practices Sample Marketing Automation Services 239

Webbiquity

APRIL 8, 2013

—it’s been around for 20 years and there’s nothing flashy about it, but it’s reliable, effective, and there’s at least a 50-50 chance it will continue to do it’s job for quite some time to come. ” Email Marketing: Avoid the pitfalls of a direct-mail mindset by MarketingSherpa.

Email Marketing 100

Email Marketing Tactics Tips Marketing Analytics Tools 100

Webbiquity

APRIL 8, 2013

—it’s been around for 20 years and there’s nothing flashy about it, but it’s reliable, effective, and there’s at least a 50-50 chance it will continue to do it’s job for quite some time to come. That means email marketers need to be more thoughtful and creative in terms of attracting subscribers.,

Email Marketing 100

Email Marketing Tactics Tips Marketing Analytics Tools 100

Webbiquity

JANUARY 3, 2024

Here’s how: Leverage Analytics Tools: Utilize tools like Google Analytics to track how users interact with your site. Guest post by Mykyta Diagovets. Ever noticed that some B2B websites are a breeze to navigate, but others leave you caught in a web of confusion? The key is to find the right balance.

SEO 161

SEO B2B Paid Search Agency eCommerce 161

Webbiquity

MARCH 7, 2017

A/B split, multivariate) across platforms and apps. I love the analytics and insights I can capture about my communities, client communities and their competitors. Social Media Campaign Builders. 1) Rafflecopter. Google Review Count: 449. Launch and manage a giveaway campaign in minutes without coding. Showcase reviews: Mention.

Marketing Automation Services 260

Marketing Automation Services Enterprise Management Social Media Paid Search Agency 260

Webbiquity

FEBRUARY 27, 2012

20 Tips for developing a Successful Email Marketing Campaign by Web SEO Analytics. 20 Tips for developing a Successful Email Marketing Campaign by Web SEO Analytics. As figures below show, email marketing remains a vital element of modern B2B and B2C marketing programs. Email and social media play well together.

Email Marketing 100

Email Marketing Planning Best Practices Ad Frequency 100

Webbiquity

AUGUST 22, 2023

AI, on the other hand, is available to everyone through generative tools like ChatGPT for text and Midjourney for AI art , plus a rapidly growing ecosystem of analytics and other tools. Are the predictions, positive or negative, just so much hype? Or are they prescient? Or (worst case) understated? It’s personal.

Marketing AI 246

Marketing AI Paid Search Agency Advertising Agencies Lead Ranking 246

Webbiquity

MAY 16, 2017

Publishers get moderation and analytics plus a way to monetize comments on their content. The tools and apps reviewed here previously have fallen into fairly well-defined categories (e.g., the best rank-tracking tools ) within a defined area on the website visibility and engagement model for marketing technology. Google Review Count: 245.

Marketing Automation Services 223

Marketing Automation Services Enterprise Management Work Management Marketing Management 223

Webbiquity

MARCH 30, 2017

Displays LinkedIn profile and other information about your contacts right inside your Gmail inbox: profile picture, current location (if known), job role and company. Sample reviews: “Rapportive is a plugin you add to your email that will look up the social profiles of your contacts and let you connect to them directly within your email tool.”

Google 100

Google Best Practices Work Management Sample 100